Lens of Creativity 1/21

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Through the Through the LensLens of of CREATIVITYCREATIVITY

Lens of Creativity 2/21

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Creativity is to……PUT TO OTHER USES

…ADAPT…MODIFY

…MAGNIFY…MINIFY

…SUBSTITUTE…COMBINE…REVERSE

Lens of Creativity 3/21

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Creativity is to……PUT TO OTHER USES

Post-it

• Other ways to use as is?

• Other uses if slightly modified?

Lens of Creativity 4/21

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Environmental packaging forfast food

• Made with potatoes, limestone and fiber

• Biodegradable

• McDonald’s testing them

• Also eatable?

Creativity is to……PUT TO OTHER USES

Lens of Creativity 5/21

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NitroglycerinTeflon

Creativity is to……PUT TO OTHER USES

Lens of Creativity 6/21

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…ADAPT

Razorblades

• What else works like this?

• What else could I copy?

Interchangeablebrush head

Creativity is to…

Lens of Creativity 7/21

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"Breathing" shoe "Breathing" jacket

Creativity is to……ADAPT

Lens of Creativity 8/21

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Electric chicken-pluck Epilady

Creativity is to……ADAPT

Lens of Creativity 9/21

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…MODIFY

Ergonomic grip for water bottles

• Change meaning, colour, shape, movement, ...?

Creativity is to…

Lens of Creativity 10/21

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Snap-saver No-brainer ®

• Snap the lids on the bottom

• No need for looking for lids anymore

• 20$ for a 12-container set

Creativity is to……MODIFY

Lens of Creativity 11/21

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…MAGNIFY• Stronger, larger, exaggerated?

• Add an ingredient, a component?

Gillette Mach3

ShickQuattro

Gillette M3Power

Creativity is to…

Lens of Creativity 12/21

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Chillow® - Refrigerated Pillow

• A chiller that goes into your pillow so that you have a cool spot to place your head

• Non electric, non toxic, no noise

• $30

• Also for dogs! ($40)

Creativity is to……MAGNIFY

Lens of Creativity 13/21

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…MINIFY

from Hard Disk to CD to USB drive

• Smaller, lighter, shorter?

• Subtract an ingredient, a component?

Creativity is to…

Lens of Creativity 14/21

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Walkman

Creativity is to……MINIFY

Lens of Creativity 15/21

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…SUBSTITUTE

Car speakers for mobile phone

• Other material, process, power source, approach?

Creativity is to…

Lens of Creativity 16/21

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Cellphone + Camera + MP3 player

• Blend, alloy, ensemble?• Combine units, purposes, processes?

Creativity is to……COMBINE

Lens of Creativity 17/21

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Antibacterial paint

• Calcium hydroxide added to paint

• 20 harmful microbes killed for 6 years

• Redecorate and disinfect at the sametime

Creativity is to……COMBINE

Lens of Creativity 18/21

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Shick razor ‘Intuition’• Hair-removing cream and razor together

• Can be used in the shower

• Depilating in a single move

Creativity is to……COMBINE

Lens of Creativity 19/21

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…REVERSE

iMac design

• Backwards, upside down, inside out?• Open, close?

Creativity is to…

Lens of Creativity 20/21

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Ketchup Top -Down• New design for bottles

• You don't need to shake the bottle anymore

• Sauce flows out gently

Creativity is to……REVERSE

Lens of Creativity 21/21

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CONTACTS:CONTACTS:

Alberto F. De Toni: detoni@uniud.it