Rewarding friends for shared experiences

What is Threep?

Threep is a mobile application that rewards users for having the shared experience of visiting your restaurant.

Promotions are based on 3 or more people demonstrating they are together at the same place and/or time (known as “Threeping”).

The reward can be any digital content (coupon, mp3, video, etc.) but is often a retail discount.

A tiered rewards program allows users to unlock better rewards and discounts the more they Threep.

Threep Provides • A solid monetization plan from day 1

• Brand advertising in a way that users welcome instead of just tolerate

• A meaningful response to the accusation that technology is increasing loneliness and isolation

Users “Threep” a promotion by visiting a participating restaurant in a group of 3 or more and hitting the Threep button on their mobile devices at the same time. A “snapshot” is taken of the users’ time, location, and selected promotion, which is compared to the Threeps of others on the user’s Threep contact list to look for two or more matches. If the matches are found, a success message is sent to the user’s mobile. A QR code (or link to online content) is simultaneously generated and delivered to the user which is used to collect on the promotion. Promotional codes are verified by each retailer using a specialized Retailer App installed on each retailer’s mobile device (smartphone or tablet).

Threep Process

The Retailer App verifies the QR codes that users present to redeem a Threep promotion. It runs on any smart device (iOS or Android) and is utilized at the POS terminal.

The employee scans the user’s QR code using the camera on the smart device. The QR code is then displayed as verified (or rejected if no longer valid). Once a QR code is verified, it is marked as such in our database and cannot be redeemed again.

Retailer is billed by Threep for number of redeemed (verified) QR codes. For Mass Threeps where QR codes are not utilized, Retailers are billed by number of users who Threep within the prescribed time window.

Retailer App

Description: 3 or more friends Threep a promotion at a common location to receive a discount/upgrade/reward

Unconnected users Threep a promotion at a common time and/or location to receive a discount/upgrade/reward

Virtual “scavenger hunts” created by users

Threeped by: 3 or more friends linked in a common contact list chain:

Any Threep user who is at the right place at the right time

Friends on creator’s contact list

Ideal setting: Restaurants, cafés, any retail store where people shop in groups

Concerts, events, Television broadcasts

Anywhere

Limited by: Group criteria: 3 or more people Time criteria: Threep within 10 seconds of one another Location criteria: same location

Time criteria: Time window established by promotion (i.e. “in the next 10 minutes…”) -and/or- Location criteria: same location or nation-wide (depending on promo)

User created criteria can be group and/or time and/or location based

Monetization plan:

Retailer pays $0.15 per redeemed Threep (minimum; negotiable based on product)

Retailer pays $0.15 per redeemed Threep (minimum; negotiable based on product)

Targeted advertising delivered to mobile handset

Benefit to user:

Retail discount/upgrade, Unlock new promotions

Discount/upgrade/reward, Unlock new promotions

Digital reward uploaded by creator. Also: fun!

Benefit to retailer:

Increased traffic at location Increased customer loyalty User data provided (demographic, past Threeps)

Increased traffic at location (if applicable) User data provided (demographic, past Threeps)

N/A

3 Types of Threeps: Retail, Mass, Personal

Personal Mass Retail

Mass Threep - Sample

A TV series offers a Threep promotion for their next episode. Viewers are instructed to watch for the Threep window during the episode.

When the Threep logo appears, viewers Threep the promotion on their mobile device and are rewarded with bloopers or behind-the-scenes footage from the episode.

Leveling & Rewards System

Virtual trophies awarded for various accomplishments or competitions Example trophy: Most Threeps (nationwide) in 1 week.

Certain levels grant “keys” which can be used to unlock new features Example feature: Random free reward granted (i.e. Free coffee) when Threeping (1 in 15 chance)

Users gain Experience Levels and earn virtual trophies for using Threep Each level has certain requirements which encourage users to fully explore all the features of Threep, and promote higher shared usage

Business Model Retail Threep fee

Minimum $0.15 per redeemed Threep (negotiable with Retailer). Collected for both Retail and Mass Threep promotions.

Branded Theme fee

Minimum $0.15 per redeemed Threep (negotiable with Brand). Collected for both Retail and Mass Threep promotions Threeped while user has Branded Theme installed.

Ad income (personal Threeps)

Ads delivered to users while participating in Personal Threeps.

In-App Purchases Keys can be purchased ($0.99 each) to access locked features in Threep’s leveling system

Market Size Limited to: 1. Smart device users

– growing market – texting option to be added

2. People who are: Retail shoppers Restaurant patrons TV/Movie viewers

3. People who know at least 2 others who share the qualities above

Approx. $400 billion USD in retail/food sales per month for 2011/2012 (in USA alone) Source: United States Department of Commerce (http://www.esa.doc.gov/economic-indicators/economic-indicators)

TV viewership (USA): 28 hours/person/week Movie viewership (USA): 1.3 billion tickets sold per year

Retailer Benefits 1. Increased traffic

Customers who would typically visit as a single or couple are incentivized to invite at least 1 other person to join them.

2. Customer loyalty As long as customers visit in a group, they can Threep the same promotion over and over. This encourages repeat visits and loyalty to your business.

3. Personal data Retailer is provided with personal data (age, gender, other promotions Threeped) for each user who redeems a promotion through Retailer Dashboard.

4. Minimal cost Threep fee ($0.15) designed to allow reasonable profit for each redeemed promotion even after discount.

?

Feature

Proprietary hardware for Merchant?

Smartphone No (location based check-in) No

Varies based on retailer. Most often a code is shown at POS.

Also scanners installed to track walk-ins.

Provide discount at POS Yes Yes (verification?) No - Prepaid web purchase Yes

User Initiated Checkin Yes - Threeping Yes - Check in through app N/A No Passive Checkin No No N/A Yes

Collect/Share Personal Info with businesses

Gender, Age, Other redeemed promos

Gender only No - only collected for future

Groupon promos Unknown

Private info shared w/businesses (email, phone, etc.)

No No No Varies based on retailer. Some require mobile number to be

shared. Retail Client support Yes Yes Yes Yes

Brand Client support Yes - Advertising directly, sales

indirectly Yes - Advertising directly, sales

indirectly No

Potentially (by scanning certain items in-store)

Event support Yes Yes Yes (potentially) No TV promo support Yes No No No

Potential to "Game the system" Low High - Check in from outside

venue Low

Low - medium - Earning kicks by walking near stores but not

entering them

Merchant login/dashboard Yes (planned) Yes Limited - Track redeemed coupons and money spent

Unknown

Encourages repeat business Yes Yes No Yes

Incentive to introduce friends to business

High Medium - limited group promos Low Medium - earn kicks for introductions (implied)

Incentive to introduce friends to app

High Medium - required to find friends

on map No

Medium - earn kicks for introductions (implied)

Promo available with every visit? Yes (with group of 3 or more) No No (one time offers) Potentially, but limits are set

Monetization method $0.15 per Threep

success based payment None presently (but planned)

Poor - businesses often lose money running promotions.

Groupon also operating at a loss. Unknown

Gamification Factor High Medium - High Low High

Misc Location focused, stalking factor Value since IPO dropped Currently best

competitor to Threep

Key:

Advantage

Disadvantage

Competition

Marketing Plan 1. Partner retailers

Signage in all locations offering retail promotions

2. Online campaign • Viral video in development • Board connections to M&C

Saatchi and SEO organizations • Social networking sites

(Facebook, Twitter, etc.)

3. User marketing Users incentivized to introduce app to friends through rewards program

4. Public Interest Articles Articles relating to use of technology in building and maintaining healthy social connections

Current Status 1. iOS Prototype • Ready for market testing • In iOS App Store (“Threep Lite”)

2. Android Prototype • 75% complete

3. Backend Database • Retail and Mass Threep

functionality in place • Retailer dashboard in beta

phase of development

4. Retail Partners Currently in preliminary discussions with top food industry groups and retail chains

5. Funding • $80,000 from founder for

prototype development • Seeking $2 mill for Series A

funding

Management Team • Darren Conley (founder) – CEO & President

– Innovative entrepreneur from the tech generation – First entry into mobile tech business space

• Hesham Salah – Senior Vice President & Director, Operations – Extensive career blending strategic planning, international business development and marketing (iBDM),

project management, and market research – Current CEO of Group IEG in Dubai

• Ash Narain – Director, Investment – Read law at the Symbiosis Law School, Pune - a leading Indian law school – Has formidable networks and relationships with bankers, investment bankers, and private equity professionals

across North America, Western Europe, Asia and the Middle East through Directorship of Jeopardy Christ Mediations

• Rowan Schaaf – Director, Marketing – Director of Technology & Innovation at Hypermedia Group, NZ – Former Executive Director of Digital at Ogilvy, NZ – Former Managing Director at Terabyte Interactive Ltd, NZ

• Dr. Shane Reti – Director, Innovation – COO for the Division of Clinical Informatics (DCI), an affiliate of Harvard Medical School in Boston – GP and Dermatologist, with degrees and diplomas in Obstetrics & Gynecology, Philosophy (Ethics),

Accounting, and Management & Operations

• Pete Maher – Chief Financial Officer – Harvard MBA; Former CFO of Magico LLC, International Consolidated Minerals, and Hilo Hattie – Marketing & Licensing Manager at Walt Disney (Asia); Senior Auditor for Levi Strauss & Virage Logic

• Steven Johnson– Food Industry Expert – Restaurant, Grocery & C-store “Fresh Food Marketing & Positioning expert” with Foodservice Solutions® – Currently spearheading our efforts to develop retail partners in the restaurant industry in the USA.

Three people, one button, endless possibilities

©2013 Tiriam, Inc.

Contact: Steve Johnson: grocerant@q.com (253) 759-7869

Darren Conley (CEO Tiriam, Inc.): dconley@tiriam.com

www.threep.com

www.tiriam.com