Contribution to the Development of French Cosmetics In China

WANG Dengjun

Cosmetic 360

• The Cosmetic Valley is a well-known French group that specialize in the network of cosmetic researches and industries.

• On October 15-16th, 2015, Cosmetic valley will host its first special cosmetic exhibition: Cosmetic 360 -- "A New Concept, A New Tradeshow." It will take place at the Business Center Carrousel du Louvre, the most elegant and luxurious area in Paris. Participants include the 380 members of Cosmetic Valley and members of its sister associations from Japan and Canada. Chinese exhibitors are also welcomed.

• As the Sino-French liaison, I am responsible for finding Chinese exhibitors, visitors, and media partners. With my knowledge and network in this field, I reached out to the Cosmetic Newspaper (CBO). Our marketing plan targets the Chinese market by choosing the best time and the most well-known media support (Paper, net and WeChat public page) to maximize exposure.

Cosmetic 360

Posters for Cosmetic 360 exhibition

Project of Qingdao French Cosmetic center

• The center supports French companies that want to develop in China. These companies often have no experience with Chinese regulatory laws and marketing tools, and they often face problems in investment when opening up the market.

• The Sino-German Eco-Park in Qingdao was a success. The Chinese government offers privileged policies to the German companies in the environmental industry.

• I negotiated with the Park about expanding their platform, and finally the government agreed to build a Sino-French cosmetics center.

Project of Qingdao French Cosmetic center

Model of Sino-German Eco-Park in Qingdao German products exhibition center

With Mr SHEN Lei, vice president of Sino-German Eco-Park Meeting with senator Albéric de Montgolfier about Qingdao French Cosmetic center

Cosmetic and luxury executive summit in Shanghai

• Although French cosmetics have a good reputation, it is at a disadvantage in China because of the producers' unfamiliarity with the Chinese market.

• Thus, I organized a Sino-French Cosmetics Summit to facilitate international communication between Chinese and French companies.

Summit between Shanghai International Fashion Federation; Cosmetic Newspaper (CBO); Herborist and Cosmetic Valley; General Council of Eure-et-Loir department;City of Chartres

With Miss France of 2014 during the summit