three ways to reach new car buyers using social media
Post on 11-Sep-2014
1.022 views
DESCRIPTION
Car shoppers are spending more and more time researching their purchases on social media. How should automotive brands and car dealerships think about marketing to socially connected consumers? We offer three tips for how to engage prospective car buyers. For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at [email protected].TRANSCRIPT
![Page 1: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/1.jpg)
Three Ways To Reach New Car Buyers Using Social Media
September 2013
www.rallyverse.com@rallyverse
![Page 2: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/2.jpg)
Social media has dramatically changed the way consumers shop for cars.
![Page 3: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/3.jpg)
Rallyverse Confidential — Do Not Distribute
3
The challenge for today’s car dealerships is creating conversations that set the stage for future purchases.
![Page 4: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/4.jpg)
How does a smart dealership do that?
To be successful, dealers need to do more than just post deals.
![Page 5: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/5.jpg)
Dealers need to communicate directly with customers and respond to concerns—all with a real, human voice.
Here are a few ways to build relationships on social media and bring more customers to your door.
![Page 6: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/6.jpg)
1Engage with customers
through good and bad.
![Page 7: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/7.jpg)
The first step is to join the conversation, even on just one platform, like Twitter or Facebook…
Start extending your current activities to this new medium.
![Page 8: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/8.jpg)
Tweet congrats to local youth sports teams.
Follow local radio/ TV stations.
Respond to compliments with a quick “Thanks!”
![Page 9: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/9.jpg)
Utilize Instagram or Pinterest to get people to take photos of themselves behind the wheels of your vehicles.
Get your customers engaged!
(But don’t ignore negative comments…)
![Page 10: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/10.jpg)
2Post Third-Party Content
![Page 11: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/11.jpg)
Whether it's Car and Driver, Automobile Magazine or the local paper, third-party content will garner as much attention, respect, and engagement from followers as original content.
![Page 12: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/12.jpg)
But be careful not to lose your voice with someone else’s content.
You still need to add your perspective and point of view to a third-party story or video.
![Page 13: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/13.jpg)
Successful marketers present the shared story as only a slice of the big picture
Adding the “how” or "why" shows that this makes a difference for the reader and showcases your dealership as a trusted source of information.
![Page 14: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/14.jpg)
3Seek Out Leads
![Page 15: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/15.jpg)
In a three-day span…
It was found that more than 1,700 potential leads for purchases were found on Twitter…
Often mentioning specific brands like Jeep, Audi, Honda, and BMW.
![Page 16: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/16.jpg)
Keep an eye on tweets in which users ask for recommendations or vehicles on sale.
If you don't have the time, utilize a service to find them for you.
Ignore this, and turn your backs on countless new customers.
![Page 17: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/17.jpg)
Technology can help you manage all these social media conversations in one place!
Your dealership network may already have a platform you can use – there are plenty of tools you can explore.
But, of course….
![Page 18: Three Ways To Reach New Car Buyers Using Social Media](https://reader035.vdocuments.mx/reader035/viewer/2022062613/5411a83d8d7f72dd728b45ba/html5/thumbnails/18.jpg)
Rallyverse can help .