Three Ways to PersuadeAppeal based on reason

Logical generalization Cause-and-effect

Appeal to character An expert endorsement Reputation of person (trustworthy)

Appeal based on emotion Feelings about ethical issues Fear Need for acceptance

PropagandaUsing techniques to distort, conceal, and

exagerrate the facts Improved More natural 50% better

Doublespeak Genuine imitation leather Faux diamond

Organizing an ArgumentState the position

Reason or evidence #1

Reason #2

Reason #3

Counterarguments (for older students)

Conclusion A personal Statement A prediction A summary

Types of Persuasive Writing

Persuasive Posters

Persuasive Letters

Persuasive Essays

Teaching Persuasive Writing

Introduce persuasive writing through a series of mini lessons

Have children explore different techniques

Try it out!