PowerPoint Presentation

The media is changing at a startling rateNew ideas and technology are playing a central role in evolving Journalism faster than it ever has before.Social media is becoming increasingly important as a way of communicating with audiences. Hyperlocal media, where independent publishers target a small community of people in a geographic area, is becoming much more common.

Falling print circulations rising digital audiencesIndependent Yorkshire Evening Post2006 214,533 2005 68,767

2016 56,074Late 2015 19,941

Between them the Huffington Post and Buzzfeed write nearly 1,000 posts a day. A significant proportion of these posts are written by free contributors.

TIP 1: Who do you want to engage with?Facebook (The biggest) 1.3 billion active monthly users, who share 2.5m pieces of content every minute. Facebook Messenger has an additional 500m active monthly users.

Twitter (Young audience) - More than 300m people a month use Twitter and around 350,000 tweets are sent per minute. Half of its users sign in each day.

Instagram (Female-bias) Instagram allows stories to be told through pictures or up to 15 seconds worth of video. Has audience of around 300 million active users, which has grown rapidly. It is used by almost two-thirds of all American teenage girls.Snapchat (Ultra-young audience) - Just under half of Snapchat users in America are aged between 18-24. It tripled its number of daily video views from two billion to six billion in half a year in 2015.

Chat apps - WhatsApp Users can sign up to receive text, pictures and video messages.The app has almost one billion monthly active users.

All these platforms are free.

TIP 2: Build a community

To thrive local news organisations need to develop a community of readers.

People who will return regularly, contribute and feel valued.

This is much more work than a mass-media model but audiences have fragmented.

Joined-up thinking

Story about Generation Y

What social platform will they use? How can we make the story about them?How can we create a community out of them and get them to respond?

What does your community value? HandsoffHRI

TIP 3: The format of your contentLots of free or low cost ways of creating content.

Audio Soundcloud, AudioBoom.Video iMovie, Vine, GIPHY Cam, GIF Toaster, Hyperlapses. Images Camera+, Pro Camera 8

Also livestreamed video (Bambuser, Periscope) & now

Facebook Live Buzzfeed watermelon

Plan content that people will share

Need to create an emotive response in your audience (Berger and Milkman, 2012).

PrideAngerHeart-warming/human interestAwe-inspiringSocial (water cooler)

Transmission ties in with readers identity anger = action.

Focus on mobile20 billionth mobile phone will be sold in 2016. Four out of five news website receive more traffic to their mobile site than their desktop.Half of 9 billion spent on digital advertising will be on mobile in 2016.SoDesign your posts for a mobile screen.Simple graphics, images & lots of video.Think about how your news is being consumed. Snackable 150 word stories for commuters.