three myths of web 2.0

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3 Myths of Web 2.0: Common Barriers to Bringing Web 2.0 into the Enterprise KPMG/Backbone Pick 20 Awards – September 16, 2008

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These are the slides from a quick presentation I did at the recent KPMG/Backbone Pick 20 awards in Canada.

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Page 1: Three Myths of Web 2.0

3 Myths of Web 2.0: Common Barriers to Bringing Web 2.0 into the Enterprise KPMG/Backbone Pick 20 Awards – September 16, 2008

Page 2: Three Myths of Web 2.0

LintBucket Media (LintBucket.com) is a boutique marketing agency headquartered in Vancouver that focuses on social media, community building and co-creation between brands and their audiences

Our Services:   Online Marketing Campaigns

  Social Media Marketing & Communications

  Community Development

  Internal Social Media Implementation

  SEO-driven Copywriting

OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's bright lights and rising stars in these areas.

MyNameIsKate.ca – blogging about the intersection of marketing, technology and design, plus other juicy bits.

Page 3: Three Myths of Web 2.0

Myth 1: Web 2.0 is all about technology

Subtitle Sample   This is a bullet point

http://www.flickr.com/photos/hdaniel/159719463/

Page 4: Three Myths of Web 2.0

h"p://www.flickr.com/photos/piga"o/332193181/

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Myth 2: Web 2.0 is expensive

http://www.flickr.com/photos/tao_zhyn/442965594/

Page 7: Three Myths of Web 2.0

http://www.flickr.com/photos/fling93/316230617/

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Myth 3: Web 2.0 means I lose control

http://www.flickr.com/photos/sindesign/221316972/

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People Figures: David Armano - Logic + Emotion Blog

Page 11: Three Myths of Web 2.0

http://www.flickr.com/photos/vernhart/1574355646/