Three Marketing Takeaways from My Asia Travels

Download Three Marketing Takeaways from My Asia Travels

Post on 09-May-2015

1.021 views

Category:

Business

1 download

Embed Size (px)

DESCRIPTION

If you work closely with marketing groups outside your country, you may find three marketing tactics helpful to enhance your collaboration with them.

TRANSCRIPT

<ul><li>1.Top 3MarketingTakeawaysFrom MyAsia Travelswww.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner</li></ul> <p>2. Top 3 Marketing Takeaways From My Asia Travels I just got back from a three-month assignment in Asia for Intel.www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 3. Top 3 Marketing Takeaways From My Asia Travels My objectives were twofold:Guide the regional marketingteams to create their ownbusiness marketing strategyUnderstand regional andcountry needswww.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 4. Top 3 Marketing Takeaways From My Asia Travels I ended up spending a lot of time understanding their markets, challenges and plans. Here are three key takeaways:www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 5. Top 3 Marketing Takeaways From My Asia Travels 1: Create Global Go-to-Market Plan Regional and country teams want strategic direction from headquarters. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 6. Top 3 Marketing Takeaways From My Asia Travels 1: Create Global Go-to-Market Plan They want to know: Who is the target When is the majoraudienceproduct lunch What resources are Why their customersavailable should be interested What is the creativeconcept www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 7. Top 3 Marketing Takeaways From My Asia Travels 2: Give Geos Freedom Delivering global go-to-market plans doesnt mean telling regions what to do and how to do it.www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 8. Top 3 Marketing Takeaways From My Asia Travels2: Give Geos Freedom If geos dont follow headquarters strategy &amp; creative 100%, UNDERSTAND WHY. Sometimes what plays in Boise just doesnt work in Taipei. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 9. Top 3 Marketing Takeaways From My Asia Travels 3: Provide Messaging and Content In addition to resources, funding and strategic guidance, the elements most needed are messaging and content.www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 10. Top 3 Marketing Takeaways From My Asia Travels 3: Provide Messaging and Content Geos look to headquarters raw messaging as a starting point for localization and translation. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 11. Top 3 Marketing Takeaways From My Asia Travels 3: Provide Messaging and Content I also learned different geos prefer their content delivered in different formats.www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 12. Top 3 Marketing Takeaways From My Asia Travels 3: Provide Messaging and Content To address this, I recommend:Corporate Headquarters provides astandard set of content (e.g., videos, solutionsGeosbriefs, case studies) Allow geos to localize and tune the content to theirspecific regional tastes Local Consumers and needs. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 13. Top 3 Marketing Takeaways From My Asia TravelsI also noticed that eachcountrys marketingexecution is different. One country may work with solution providers to reach the target audience, while another country may choose to dial up on advertising to talk to the target audience directly.www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 14. Top 3 Marketing Takeaways From My Asia Travels The challenge for me is to understand the common threads among countries to provide sensible strategic guidance and create relevant content for them.TAIWAN INDIASINGAPORE PHILIPPINESAUSTRALIA www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 15. Top 3 Marketing Takeaways From My Asia Travels What have you learned about marketing strategy from experiences abroad?www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner 16. www.pamdidner.comgplus.to/pamdidnerPam@Didner.com linkedin.com/in/pamdidnertwitter.com/pamdidnerslideshare.net/pdidnerfacebook.com/PamDidner pinterest.com/PamDidnerCONNECT! </p>