Three key standards

First impression, Identity, Image and

value,

Service standards

Brand standard

s

Cleanliness

standards

Brand Standards : what are brand standards?

Brand standard are consistence rules on organisation images and identities. They are design templates that must be used on their products and office branches. For exampleLogoGraphics styleColourFontIllustrative Photo graphics

These are to create organisations brand awareness and to differentiate them from their competitor.

Clear Apple Logo, white in colour

Illustrative image, style and colour for information

Store Façade in Aqua colour

Cleanliness standard: what is a cleanliness standard?

Cleanliness standard is a statement or series of statements that describes how critical the cleaning is.A well practice cleanliness will: Controls spread of infectionsProtect staff and customer wellbeing. Prevention of product damages. Financial loss

Service Standard: what are service standards?

Service standards are services a customer is entitled or expected to receive.For example: Product quality assuranceProduct informationComplaint to be dealt with on timeA well-lighted environmentA safe environmentMost of all, customers are entitled to a

good friendly customer service personnel.

Their unique and user friendly productsThe concept of app storeTheir initiative of improving productivity

i.e. Face time, tomb securityStaff product knowledge.Employee diversity The regular cleanliness of displayed

productsThe uniformity of the staffProduct monopoly.As my daughter said when asked: “they

produce cool stuff”