three expert tips for superconnecting: how to build relationships that build business
DESCRIPTION
In this webinar, Judy Robinett, a thought leader and funding guru dubbed as a "superconnector," will draw from her soon-to-be-published book on the topic of how to build a powerful business network. Judy will share her time-tested approach to strategically building and managing professional connections. Her proven method stands apart from traditional networking, enabling connections with the right people, in the right groups, in the right ways. Learn how Judy’s techniques launched her successful independent career after years as a corporate CEO and financier – and how you can apply them to your business.TRANSCRIPT
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THREE EXPERT TIPS FOR SUPERCONNECTING
HOW TO BUILD THE RELATIONSHIPS THAT BUILD BUSINESS
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MODERATOR
Chief Marketing Officer, MBO Partners
Aassia Haq
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WHAT WE DO➤ Making it easy for independent consultants & their
clients to work together
• Expense management• Taxes• Benefit program• Business insurance
• Online business platform• Contracts• Billings• Personal business managers
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WEBINAR CONTROLS
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The chat box allows you to send a question to the presenter.
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EXPERT SPEAKER
• Former Corporate CEO• Illuminate VC Advisory Board Member• Funding Guru & Financier• Business Thought Leader• Expert “Superconnector”
Judy Robinett
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WHY IS YOUR NETWORK IMPORTANT?
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“The richest people in the world look for and build networks, everyone else looks for work.”
- Robert Kiyosaki
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NETWORK = NET WORTH
“Networking is an essential part of building wealth.”
- Armstrong Williams“The bigger your rolodex, the bigger your business.”
- Anonymous
“People are the only reason better business ever happens.”
- Erika [email protected]
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People who:
• Help you understand your assets and market realities• Help you vet and get introduced to allies and trusted
connections• Help you track risk attached to a given opportunity
Reid HoffmanLinkedIn FounderBook: The Start-up of You
NETWORK INTELLIGENCE
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WHAT’S STOPPING YOU?
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If you always do what you always did…
“Always change a losing game.” - Posen
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WHAT’S HOLDING YOU BACK?
➤ Confront fears➤ Challenge assumptions➤ Change beliefs➤ Create political capital
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“Chance is always powerful. Let your hook be always cast; in the pool where you least expect it, there will be a fish.” - Ovid, Roman poet (43 BC - 17 AD)
CHANCE
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“Assumption is the mother of all screw-ups.” - Wethern’s Law of Suspended Judgment
“Errant assumptions lie at the root of every failure.” - Alex Mackenzie
RETHINK ASSUMPTIONS
Shy
Strangers
Silver Spoon
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HOW CAN I REDEFINE MY NETWORKING STRATEGY?
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FOUR CRITICAL RESOURCES
InformationMoney
Connections
Opportunities
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YOUR SOCIAL CIRCLEBIGGER ≠ BETTER
TIP: Your Goal should be Quality, not Quantity – Robust, Deep and Wide
Source: Grouped: How small groups of friends are the key to influence on the social web - Paul [email protected]
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EXPERT TIP #1: FOCUS ON CRITICAL 50
Source: Grouped: How small groups of friends are the key to influence on the social web - Paul [email protected]
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1. What is your goal? Grow revenues Find strategic alliances Track the next big thing
2. Who do you need?
3. How do you reach them?
STRATEGIC NETWORKING: Know what you need
Who? Why? How?
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Opportunity | Information | Connections | Money
• Join groups, associations• Attend curated events• Meetup.com
90K interest groups in 45,000 cities
HUMANS ARE SOCIAL
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TIP: 90% of networking events are
Are attendees potential clients or are they smarter than you?
a waste of time.
EXPERT TIP #2: GET IN THE RIGHT ROOM
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100 people:
CHARLIE MUNGER
No interest
Can’t live without
Wait & see
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75
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• Founded in 1954• Premier global association for leaders of corporate growth,
development, and mergers and acquisitions • 14,000 members from corporations, private equity, finance,
and professional firms • Fortune 500, Fortune 1000, FTSE 100• 56 chapters in North America and Europe
ASSOCIATION FOR CORPORATE GROWTH, INC.
www.ACGUtah.org
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SOCIAL MEDIA LIMITATIONS
Best Resource: The Complete Idiot’s Guide to Social Media Marketing by Jennifer Abernethy
Sources: Wall Street Journal & Vistage Study
Limited to 25 new friends a day
You can only tweet 250 people a day14% use regularly and only 3% saw results
If you get too many links a day, you get a flag7% usage and only 4% felt it had potential
30% spent time on LinkedIn, 41% saw results
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SKILL SET
Listen Eyes, Ears, Heart
Story Be You, Be Real
Ask Date First
Values Empathy
Best Resource: Small Message, Big Impact: The Elevator Speech Effect by Terri L. Sjodin
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THE ASK
“If there is something to gain and nothing to lose by asking, by all means ask.”
- W. Clement Stone
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EXPERT TIP #3: THREE GOLDEN QUESTIONS
How can I help you?
What other ideas do you have for me? Who else
do you know that I should talk
to?
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You
What
You
Need?
What ecosystem?
Resources
Successfu
lOutcome
MAP IT!
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“Position yourself as a center of influence, the one who knows the movers and shakers. People will respond to that, and you’ll soon become what you project.”
- Bob Burg
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JUDY ROBINETTwww.judyrobinett.com
THANK YOU!
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