A PROJECT REPORT

ON

ORGANIZATIONAL STUDY

AT

NAVEENA AYURVEDIC PHARMACY

In Partial fulfillment of requirements for the award of the degree

MASTER OF BUSINESS ADMINISTRATION

OF

MAHATHMA GANDHI UNIVERSITY,

KOTTAYAM

Submitted by

THOUSEEF MUHAMMED.T

Under the guidance of

Mrs. Rama devi.OT

St.Joseph’s college, Devagiri

Medical college

CALICUT

2009-2011

1

DECLARATION

I THOUSEEF MUHAMMED.T, student of ST.JOSEPH’S COLLEGE MBA, CALICUT do here by declare that this project report entitled, “AN ORGANIZATIONAL STUDY AT NAVEENA AYURVEDIC PHARMACY, at Iyyad, Calicut” is an original work done by me and submitted to the Mahatma Gandhi University, Kottayam for the award of the Master’s Degree Administration. I further declare that any part of this project or the project itself has not been submitted elsewhere for award of any degree.

Place: CALICUT

Date:

2

ACKNOWLEDGEMENT

First of all I would like to express my sincere gratitude to Rama devi.OT for providing all support during my project development.

I express my heartfelt thanks to my guide Mr.Ashoken(finance manager ) for showing interest in the project and the support, which has been the source of encouragement and inspiration to me.

It’s my privilege to thank the Department of Management Studies (ST.JOSEPH’S COLLEGE MBA) and the staff are of Naveena Ayurvedic Pharmacy(NAP) giving all Support and guidance extend to me, without which this project would not have been materialized.

Last but not the least I thank Mrs.SHIBILA, faculty of St.joseph’s MBA, for giving me guidance& support throughout my organizational study.

Place:

Date:

THOUSEEF MUHAMMED.T

3

CONTENTS

SL.No. Particulars Page No.

1 INTRODUCTIONObjective of studyScope of studyLimitation of study Methodology of the study

2 PROFILESIndustry profileCompany ProfileProduct Profile

3 ORGANIZATION STRUCTURE4 FUNCTIONAL DEPARTMENTS

Human Resource DepartmentPurchase DepartmentResearch&development DepartmentQuality Control DepartmentProduction DepartmentMarketing DepartmentSales DepartmentFinance DepartmentMaintenance Department

5 SWOT ANALYSIS6 FINDINGS AND SUGGESSIONS7 CONCLUSION8 BIBLIOGRAPHY

4

CHAPTER 1

INTRODUCTION

INTRODUCTION

5

The project was in the field of “ORGANIZATIONAL STUDY ANALYSIS”.

This study was carried out at “NAVEENA AYURVEDIC PHARMACY” situated in Iyyad,

Calicut. The project contains a brief report on the profile of the company department and

sections. The main objective of the study is to analyses various activities carried out in each

department in organization. Each department is headed by Managers, who are controlled by

General Manager

This project is related to the study about the whole organization in NAVEENA

AYURVEDIC INDUSTRY. The duration of the study was from 01-06-2010 to 01-07-2010.

For the preparation of this report, data was collected from both primary and secondary data

sources.

OBJECTIVES OF THE STUDY

To study how manufacturing process is carried by company

To study the organizational functions

To study the functions of various departments

To know about how company manage to sell and purcharse products

To understand the difference between theoretical &practical aspects of the functioning of organization

SCOPE OF THE STUDY

6

The study is being conducted for the Naveena ayurvedic pharmacy pvt ltd, iyyad.The study

tells us an overall view of the organization and functions carried out by different departments like

Human Resource Department, Purchase Department, Research & development Department,

Quality Control Department, Production Department, Marketing Department, Sales Department,

Finance Department, Maintenance Department

LIMITATIONS OF THE STUDY

The information provided by the company is assumed to be authentic

The data and opinion collected are assumed to be objective

The study was done mainly through the secondary data

The survey is conducted only on limited respondent

RESEARCH METHODOLOGY

7

It is a way to scientific and systematic research for portent information on a specific topic and

solves the research problem. Exploratory research has been used to collect the data relating to the

topic under the study. It has been carried out by tapping two main source of information ie, Study of

secondary source and Primary source.

Methods of data collection

The methods used for the collection of various data and figures are as follows:

PRIMARY DATA

The primary data has been collected through opinion of many employees of various

departments and by the lively interaction with the department heads. Interviews were also carried

out to find out the detailed information about the organization.

SECONDARY DATA

Secondary data was collected through the:

company profiles

company magazines

annual reports

websites

published reports of various publications of organisations etc.

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CHAPTER2

PROFILES

9

INDUSTRY PROFILE

Ayurveda is the 5000 year’s old Indian System of medicine. The term evolved from two

words Ayur means life and Veda means science .This system of medicine follows a holistic approach,

diagnosing not just the disease but the whole body constitution of the patient. Today Ayurveda is

gaining global popularity .The World Health Organization recognizes Ayurveda as an alternative

system of alternative system of medicines used safest system of medicines.

Rejuvenation and therapeutic procedure are unique to Ayurveda .This comprehensive,

multidisciplinary system of medicine offers specialties like paediatrics, genetics gynaecology,

physiotherapy and rejuvenation.

Ayurveda was predominant in Kerala and most of the other parts of the India for a long

period .But newly developed fear of the side effects and long term ill effects of allopathic medicines

coupled with inefficiency to compact a large number of diseases have brought the attention not only

Kerala and India but whole world to the biologically based medicines. Now it is the resurrection time

of the science. A large number of new organizations in India are entering in the area of Ayurvedic

medicines manufacturing. The curiosity of the whole world is to high and research and development

taking place all over the world in this science. Companies like Dabur and Himalaya are as strong as

any allopathic medicine company. A large number of new organizations in India are entering in the

area of Ayurvedic medicines manufacturing. The curiosity of the whole is too high and the research

and development taking place all over the world in the area of this science. Companies like Dabur

10

and Himalaya are as strong as any allopathic medicine company. A large number of allopathic

medicine manufacturing has started including Ayurvedic medicines in this production list.

Apart from Ayurvedic medicines which is based on the traditional Indian system of

diagnosis and treatment. A large number of herbal medicines are also available in the world market.

In fact the growth of the market shores of these products suppresses the growth of Ayurvedic market

by several times. Easy method of administration, convenient dosage, more easily understandable

scientific explanation makes it more attractive. More over the possibility of the standardization of

herbal medicines is better than the Ayurvedic medicines.

Any how growth is visible in different fields like traditional classical medicines, herbal

cosmetics etc. the herbal medicine market shows a very fast growth all over the world and its

potential is extremely good.

Ayurveda practiced in India using 100% botanical preparation helps to maintain

a healthy mind and body. Ayurveda has excellent remedies for diseases like rheumatic disease,

arthritis, paralysis, spondylitis etc Indian Ayurveda offers the Ayurvedic system of

traditional form of medicine from India in which people are treated as combination of Tridoshas or

bio forces. Ayurvedic science dealing not only with the treatment of some diseases but a complete

way of life. Ayurveda deals with Panchakarma cleansing and therapeutic treatment using herbal

preparation medicated oil manufactured as per the scared books of Ayurveda Dhanwanthari the God

of Ayurveda as per the Vedas.

Ayurveda is the science of life and congevity has a history long as human civilization and

even beyond. Ayurveda consider the nature as the prime provider of life .Ayurveda is one of the great

gift of the sage of ancient India to mankind and is accepted as the oldest scientific medical system,

which a ling record of clinical experience .Ayurveda aims at physical, mental, and spiritual well

being of human being. Ayurveda treats man as a whole; is a combination of mind and soul

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Ayurveda=Ayur+Veda (Time of Birth to Death)+ (knowledge)

Nobody can point any particular period about the origin of Ayurveda. Since is mentioned as

annadi in the text. Veda’s are the earliest literature available in India. Ayurveda is considered as the

branch of Adharva Veda, one among the four Veda’s viz: Rig, Yejur, Sama, and Adharva. Ayurvedic

scholars from subsequent generations collected the material scattered and the Vedas and arraigned

them systematically from Samhithas.Ayurvedic treatment divided into eight segments such as Kaya

Chikitsa,damsht chikitsa,Jara Chikisa and Vaisha Chikitsa.

AYURVEDIC INDUSTRY IN KERALA

Kerala, home to the rich tradition of Ayurveda, has been in the forefront of Ayurvedic

medicinemanufacturing for many centuries. Industry in the state is in the process of leveraging its

advantages to tap the global herbal markets, as vouchsafed by the increasing number of quality

manufacturing facilities and companies.

The Kerala Ayurveda industry, now with an annual turnover of over Rs.200 crore is

distributed between 780 odd licensed Ayurvedic drug manufacturers. Industry circles believe it could

grow manifold by tapping the overseas markets with innovative herbal medicines and nutraceuticals

of global standards, besides its strengths in the field of quality traditional medicines and treatment

methodologies.

As a result, most of the small and medium scale manufacturers, (formerly traditional

vaidyasalas manufacturing a select set of prescription drugs required for the vaidyas), are in the

process of setting up high quality manufacturing premises. According to Dr D Ramanathan, General

Secretary of the Ayurvedic Medicine Manufacturers Association of India (AMMOI), more than 200

Ayurvedic drug firms in Kerala have GMP certification and many have ISO 9001: 2000 quality

certification.

Some of the manufacturers which recently got Good Manufacturing Practices (GMP)

12

certificationinclude Ancient Remedies, Thrissur; Ratnavilas Ayurveda Pharmacy, Ernakulam;

Kodakkattil Ayurlinks; Madhava Pharmaceutical Laboratories of Ernakulam; Kozhikkode based

KeralaAyurvedic co-operative Society (claimed to be the first co-operative drug manufacturing

facility in India to get GMP. certification); Moovattupuzha Nirmala Ayurveda Pharmacy; Warriers

Ayurveda of Kayamkulam, Santhimadham Pharmaceuticals Ltd of North Paravur etc. Sitaram Ayurveda Pharmacy Ltd., one among the top five Ayurvedic manufacturers in

Kerala, is said to be the first Ayurvedic company in the world to be awarded GMP, way back in July,

2000. Now Sitaram has KPMG certified ISO 9001: 2000 manufacturing units even with a Rs 15 lakh

odd invested Reverse Osmosis Plant to assure quality of water, matching any world standard drug

manufacturing facilities.

Similarly, Thaikat Moosse ETM Oushadhasala (India) Ltd, is claimed to be the first

company from the traditional family of Ashtavaidyas of Kerala to get both GMP certification and

ISO 9001: 2000 certification. From the Astavaidya tradition, Thaikkattu Mooss Vaidyaratnam

Oushadhasala, SNA Oushadhasala, Vaidyamadhaom Vaidyasala etc have standard drug

manufacturing facilities.

The leading Ayurveda drug maker in Kerala and the most popular name in the world of

Ayurveda, theKottakkal Arya Vaidya Sala has two world standard drug manufacturing facilities at

Kottakkal and Kanjikkotte to manufacture 500-odd prescription drugs and other herbal medicines.

Some of the leading Kerala Ayurveda companies that have set up world class Ayurveda drug

manufacturing facilities include Pankajakasthuri, Santhigiri, KAPL, Kerala Government's Oushadhi,

Cibella, Kandamkulathi, Illban Remedies, Dhanwanthari Vaid-yasala, Everest Ayurvedics, SD

Pharmacy etc.

Sources point out the number of companies that are in the process of securing GMP

13

certified factories would increase marginally in near future, as numerous traditional and upcoming

Ayurvedic firms are in the process of modernization, hoping to get a pie of the global herbal market,

rather than the necessity to adhere to the Schedule T norms.

COMPANY PROFILE

14

This chapter is fully dedicated to discuss the history, present status of Naveena Ayur Vedic

pharmacy, Iyyad, Calicut. It established in 1970, founded by Abdullakutty Master . It is GMP

certified company. Naveena ayurvedic pharmacy is pvt ltd with a capital of RS 5 Crore, popularly

known as NAP and manufactures of Ayurvedic medicine and special medicine. They have their

brand name as “NAP” by which they Market products, Ayurvedic medicines and treatment to patients

from all over Malabar and other State.It also manage one ayurvedic hospital near the organization it

has been in the fore front in Spreading the massage of Ayurveda in Kerala.

Naveena ayurvedic pharmacy (NAP) is a trusted name for ayurvedic in Malabar, with 400

traditional ayurvedic medicines and 30 patented medicines, NAP is build on the foundation of un

matched Ayurveda expertise of its founder .

For over 40 years of production and distribution of the ayurvedic medicine. NAP has been

to bringing ayurvedic and its benefits to everyone with a modern state- of-the-art pharmacy near to

Calicut. There manufacturing more than 400 ayurvedic medicine, which reaches people all over

through large sales network .NAP has become a synonym for ayurvedic in Malabar. The unit can

provide around 80 direct employments potential in that locality. Since the promoters are, having

relevants experience in this field.

Naveena Ayurvedic Pharmacy is today a leading Ayurvedic institution with a full-fledged

manufacturing division functioning at Iyyad where the most modern technology is used for the

processing of medicine

PRODUT PROFILE

15

PRODUCTS AND TREATMENTS

Naveena is an oldest follower of the Ayurvedic tradition. But modern technology has

its own contribution to be made by way of hygiene, accuracy and speed. So the company’s

manufacturing operation has been mechanized to a large extent. These operators are organized

under the supervisions of doctors. Naveena made a detemined entry into the area of patent formulations.

The products of Naveena Ayurvedic Pharmacy (NAP ) are reputed for their unique

quality. Itmanufactures more than 400 traditional formulation and few special products developed by

its research and development. Traditional product are.

ARISHTAMS

These are fermented decoctions of medicines prepared by adding honey, jaggery, sugar and

the powder of some medicines including spices. These preparations have alcohol content within a range of

6% – 10% which is generated because of fermentation itself. Self fermented preparations using kashayams

are called arishtams.

Amurutharishtam

As wagandharishtam

Jeerakadyarishtam

Dsamoolarishtam

ASAVAS

16

These are fermented preparations produced adding honey, jiggery, sugar juices and the

powder of some medicines including spices. These preparations have alcoholic within a range of 6-10%

which is generated as a result of fermentation itself.

Aravindasavam

Lohasavam

Lodhrasavam

Punarnavasavam

Pippalyasavam

MEDICATED OIL

These are medicated oils. Decoction juice; milk etc. is added to oils like sesame oil,

coconut oils or caster oil and is heated with powdered raw drug, until the water content evaporate

completely. In this process, the medicinal extract of the raw drugs make the oil medicated.

Thriphaladi Enna

DurdurapatradiCo.Oil

Narayana Tailam

Kayyanyadi Co.Oil

Asna Eladi Enna

KASHAYAMS

17

Disintegrated drugs are concentrated extracted in to water. The drugs are boiled

in water and are concentrated.

Amruthotharam Kashayam

Ashtavargam Kashayam

Aragwadhadi Kashayam

Kokilaksham Kashayam

PILLS

These are pills /tablets. Common mode of use: Grind and mix the tablet in a suitable

kashayam or any other additives.

Mukkadi Gulika

Navayasam gulika

Marma Gulika

Kasthooryadi Gulika

GHRITAMS

Ghritham are medicated preparations of ghee. Ghee is medicated by adding decoction,

powder, juice etc. and is processed until the ghee becomes medicated and water free

Brahmi Ghritam

Sukumara Ghritam

Indukanth Ghritam

LEHYAS

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Lehyams are semi solid preparation of drug, prepared with the addition of jaggery or

sugar candy and boiled with the prescribed liquids and fine powder of drugs, until the correct

consistency is obtained.

Prasava Raksha Lehyam

Aswagandhadi Lehyam

Chyvana Prasam

Thamboola Lehyam

CHOORNAS

These are fine powders of herbal medicines.

Astha choornam

Eladi choornam

Karpooradi choornam

Tales patradi choornam

SPECIAL MEDICINE

1 ABALAMRUTHAM

Herbal Uterine Conditioner – Corrects Ovarian and Uterine dysfunction.

Dosage : 30 ml thrice day

Presentation : 450 ml bottle

2. ARIYARADI SYRUP

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Effective Ayurvedic preparation for infection skin diseases. Eczema and Allergic dermatological

lesions.

Dosage :

Children : 5 to 15 ml thrice daily

Adults : 30 ml thrice daily

Presentation : 200 ml bottle

3. AYUR RHEUMOL

Herbal analgesic oil for external application used in sprain, pain oedema and are arthritics

Presentation : 25 ml bottle

4. HAYAGANDHA

Aphrodisiac and remunerative tonic in powder form useful in treating sexual weaknesses and nervous

debility

Dosage : 15 gms mixed with honey or ghee at bed time

Presentation : 50gm and 150gm container

5. KRIMIHARI SYRUP

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Effective and palatable anathelmintic for anorexia Dyspesiya and Constipation.

Dosage

Children : 5 to 15 ml thrice daily

Adults : 30 ml thrice daily

Presentation : 100 and 200 ml bottle

6. KSHEERAMRUTH 101

101 times potentiated preparation of Guduchi For Rheumatism, Arthralgia, Rheumatoid Arthritis,

Osteo arthritis burning sensation and contusion.

Dosage : 8 to16 drops orally with suitable adjuvant and for local application

in painful conditions

Presentation : 100ml vial

7. RAKTHASHODHINI

Effective blood purifier and Antiprufic Liquid.

Dosage : 30 ml thrice daily

Presentation : 450ml bottle

8.RAKTHA BINDU

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Heamatinic Liquid for iron deficiency, Aneamia and general debility with mild laxative action.

Dosage : 20ml thrice daily

Presentation : 450ml bottle

9. SHIKARIGULAM

Palatable Khan for external and internal Piles, Chronic Constiption, bleeding and non bleeding piles.

Dosage : 10to15gm At bed time

Presentation : 100and 200 gm bottle

10. TARUNAKALAPAM

Peadiatric tonic for liver disorders, dyspepsia, constipation and skin disease.

Dosage : 5to20ml thrice daily

Presentation : 200 ml bottle

11. MAHISHA DRAVAKAM (Distilled)

Effective in all types of Arathralgia

Dosage : 15to 30ml with suitable adjuvant

Presentation : 450ml bottle

12. SARASAPARILA (Distilled)

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Diuretic reduces, burning sensation and correct body odor. A palatable health drinks when added to

pure water and sugar

Dosage : 5 to 10ml with water or suitable adjuvant

Presentation : 450 ml bottle

13. PRASAVA RAKSHA LEHYAM

Ideal nourishment Lehyam during convalescence after delivery and in back ache .

Dosage : 15 to 20 gm twice daily

Presentation : 500gm bottle

14. SMRITHI THILAM

Good for Epilepsy and associated neurological disorders for internal and external

application.

Dosage : 2 to 5 drops

Presentation : 5 ml vial

15. DIABESOL CAPSULES

The right solution for diabetes mellitus

Indication : Diabetes Mellitus

Dosage : 1 to 2 capsules a day as directed by physician

23

TREATMENTS

Naveena Ayurvedic Pharmacy offers Panchakarmma and Sweda Sneha Kriya, Kerala’s

special treatments, purificatory and rejuvanative therapiessd etc under the supervision of eminent

and experienced Physicians, by a team of well trained male and female therapists. Yoga and other

alternative systems of therapy are also available here for better and sustained effect of the prescribed

courses of treatments. The treatments are programmed in such a way that the patients involve

themselves in the heating process.

Some of the Swedakarma Kriyas they offer are:

1. ABHYANGAM

Massaging the whole body with medicated oil for validity, improving the blood circulation

and texture of skin.

2. PINDA/PATRA – POTALA SWEDA

Massaging the body with small linen bags filled with herbal powder or leaves for various

muscular and nervous disorders.

24

3. SIRO DHARA

Continuous irrigation of medicated oil or decoction over the forehead along with body

massage employed for treating the disease of the head, insomnia, lack of memory, paraplegia,

lack of vitality etc.

4. SIROVASTHY

Retaining the medicated oil over the head by means of a special cap. An effective treatment

for facial paralysis, speech problem, nervous disorders and Insomnia.

5. PIZHICHIL

Pouring medicated oil over the body which is an effective cure for Rheumatic complaints and

disorders of the nervous system. It also rejuvenates the whole body.

25

6. UDWARTHANAM

A remedy for obesity. It is a whole body massage using dry herbal powders to reduce excess

fat in the body. It also provides mobility to joints strengthen the muscles and refreshes the

body.

7.AVAGHASWEDHA

The whole body is dipped in diluted and warm decoction of herbs after a short period of

Abhyanga. This is indicated in body pain especially low back pain and in some condition of

skin diseases. It also improves the complexion and the skin texture.

8. VASTHI

As kind of enema with herbal decoction and or specially medicated oil. Highly useful in pain

full Rheumatic problem, nervous complaints, stomach disorders etc. It is one of the best

purificative processes.

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9. NASYAM

Medicated oil / ghee is poured into the nostrils in drops by means of a special dropper. It is

one of the important Panchakarmma Kriya. An effective treatment for Migrane, Sinusitis,

Spondylisis etc. Banglore and Kalpetta branches have attached treatment centres where all the

Ayurvedic treatments are available.

BRANCHES AND AGENCIES

BRANCHES

There are 20 branches. The head office also considered as a branch. The places where the

branches of Naveena Ayurvedic Pharmacy (NAP) situated are Iyyad, Balussery,Thamarassery,

Kaserkode, Kanoor,,Malapuram, Kalpetta, Mananthavadi, Sulthan bathery, and Banglore. In every

district a sales manager and a sales executive are appointed. They manage all the activities in the

branches. The sales executive takes promotional activities to increase the sales and annual turnover of

the firm.

The accounts prepared in each branches are transferred to the head office at the end of every

year. The important business activities like tax payment etc are done the head office itself. All the

activities in the branches are managed and controlled by the firm.All the branches are worked under

the control of and direction of the head office.

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The profits earned from the branches are added with the profit of the head office. At the same

time the expenses or losses incurred from the branches are reduced from the profit of the firm.

AGENCIES

The institution has above 400 agencies in various districts. It has a lot of agencies in

Kozhikode, Wayanad, Kannur and Thrissur. In Kozhikode district it has various agencies in almost all

the places like Balussery, Thamarassery, Iyyad, Purakkattiri, narikuni, Kunnamangalam etc. In

Alappuzha also it has agencies.

The Profit earned through these agencies is not include in the profit of the firm.A fixed

percentage is given to the agent as commission and the balance is added with the profit of the firm.

In these cases, the management of the firm has no control over them. The firm provides the authority

to the agent to sell their products.

The products are supplied by the firm when the agent needed it. Various sales promotional

activities provided by the firm will help the agent to sell the product easily. This will increase the

annual turnover of the firm. New paper advertising, radio advertising, advertising through local

channels etc are used to promote the sales.

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TERMS AND CONDITIONS FOR TAKING AN AGENCY

There are no rigorous legal formalities. Naveena ayurvedic pharmacy (NAP) provides license

to sell their product to the applicants who have panchayath license or not. The applicants (agents) who

have panchayath license have more legal validity. To sell the ayurveda products there is no necessity to

gather the license like drug license and other license. A shop with convenience is necessary for taking

an agency.

The firm provides the authority to sell their products to the agent if the following conditions

are satisfied. The agents must make advance cash payment for the products. Credit purchase is

avoided.The products supplied by the firm to the agency are re-collected by the firm after the expiry

date. These Ayurvedic medicines are destroyed by the factory and the bottles of medicines are re-

filled.

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OTC (Over the counter)

Name Packing

Ayurvedic tooth powder 50 g

Chyavanaprasam 250,500 g,1 kg

Dandruff hair oil 100ml

Digest Drops 25 ml

Kerapookuladi lehyam 400 g

Kids oil 100ml

Naveena agmark Honey 50,100,200,500g

Naveena ayurvedic soap 15,75g

Naveena snanna choornam 50g

Naveena dahasamani 50g

Naveena thali pody 50g

Neelibhringaddi Keram 100ml

Special eladesamoola lehyam(40g*21)

1 jar

Tuskar balm 10g

Smrithi granules 200g

Group Organizations30

Naveena ayurvedic centre Naveena ayurvedic institution Naveena ayurvedic treatment service Naveena social service Society Naveena Research Foundation

Corporate Vision To be the best solution provider in health care through Ayurveda

Corporate Mission

Restoration of Ayurveda to its original glory.

Objectives of the organization

1 To carry on the business of manufacturing, processing, formulating and distribution of ayurvedic medicines.2. To undertake service of ayurvedic treatment centers 3. To cultivate medical herbs shrubs and trees.4. To make publication based on ayurvedic texts.5. To promote charitable organization for popularizing awareness about ayurveda. 6. Comprehensive, multi-feed development of ayurveda in all it aspects an expensive propagations of it message.

Quality policy 1. Committed to quality of the product2. Restore Ayurveda as mainstream health management system.3. Achieve sustained organizational growth.

Quality Objectives

1. Focusing on process and customer

2. Developing and empowering people

3. Encouraging creativity, innovation and teamwork.

4. Using effective information technology.

31

CHAPTER3

ORGANIZATION STRUCTURE

32

CHART OF NAVEENA AYURVEDIC PHARMACY

33

Managing director

Chief executive

General manager

Production manager

Personnel manager

Purchase manager

Finance manager

Marketing manager

R & D

Manager

Assistant manager

Assistant manager

Assistant manager

Assistant manager

Assistant manager

Assistant manager

Workers

manager

Accounts officer

Assistant manager

Stores & maintenance

managerOperator

Functional Departments

The organization structure of NAP, Iyyad consists of 9 major departments. All

these departments come under the head of Iyyad branch. Departmental heads directly report to

the head of the branch. Each department has to perform different functions. Most of the

departmental heads are supported by Senior Managers and Deputy Managers.

The major departments of NAP are;

1. Human Resource Department2. Purchase department3. Research and Development Department4. Quality Control department5. Production department6. Sales Department7. Marketing Department8. Finance Department9. Maintenance department

34

HUMAN RESOURCE DEPARTMENT

HUMAN RESOURCES IN THE PHARMACY

More than 200 families find their means of life directly due to the institution. This institution

has three types of workers. They are permanent staff, temporary workers and seasonal workers.

Seasonal workers do their work for daily wages. They have work at certain seasons like collection of

raw materials, pinching the leaves etc. Temporary workers are appointed for a fixed period of time.

Permanent workers do their work up to the time of their retirement

Personnel department

Human beings are top most living beings in the evolutional hierarchy. In the religion

concept God has created human beings. The overall functions of the organization lead by

rational human beings. “Organization is the place where managers practice the art of

management”

Personnel Management deals with:-

1. Recruitment and selection

2. Training

3. Performance appraisal

4. Pay and allowance

5. Employees benefits

As and when a vacancy arises, personal department notes the post. Then the personal

35

department publishes the vacancies in the leading newspapers. After receiving the application

from candidates, the department goes for scrutinizing.

1.Recruitment

Recruitment has been regarded as the most important function of the personal

administration, because unless the right types of the people are tried, even the best plans,

organization charts and system would not do much good. The first stage in the process,

which continue with selection and ceases with placement of candidates. It is the next step in

the procurement function. Various methods of recruitment are:-

1.1.Direct method These include sending traveling recruitment agent to educational and professional

institute from employee contract with public and manned exhibition. One of the widely used

direct methods is that ‘sending of recruitment agency to colleges.

1.2.Indirect method

It involves advertising in newspaper, in the radio, television and professional journals

as well as in technical magazines.

1.3.Third party method

These include the use of commercial or private employment agencies as recruitment agencies

Selections

36

When an adequate pool of qualified candidate is available, the next step is to identify

the best candidate. Selection involves screening or evaluation of applicants to identify those who

are best suited to perform the jobs, which have fallen vacant in an organization. it divides the

candidate who offer themselves for appointment into two categories namely those who will not

be employed. It is the process of eliminating or rejecting many unsuitable candidates to choose

the few suitable Applicants.

SELECTION PROCESS

2 Training

37

Priliminary interview

Application Blank

Employment Test

Physical Examination

Final Approval

Reference

It is the act of increasing the knowledge and skill of an employee for doing a particular

job. In NAP, fresh hands will be selected for a period of 1year for training. Also for exiting

employees, refresher training by way of lectures, education, class, external training are being

conducted. Various types of training programs NAP are;

2.1. Orientation training

It’s a training program used to induct a new employee in to a new social setting of his

work. Here the new employee is introduced to his job situation and to his co-employer. He is

also informed about the rules, work privilege and activities of the company.

NAP offers the following training programs at their facilities at always near Calicut, Kerala to

impart the general awareness on Ayurveda and its treatment with special emphasis on Naveena

special treatment.

2.2. On-the job training method

In this training method emphasis on learning while an individual is engaged in work. This

method can be suitable for all type of employees in NAP. Thus people a leran by working on

jobs, Mainly NAP follows two types of training methods, position rotation and apprenticeship

training.

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2.3. Off the job training method

In this method a trainee has to leave his place of working and devote his entire time for

training purpose. During this period training doesn’t contribute any thing to the organization.

Special courses and lectures are knowledge based training method. Basically it is aimed at creating

and awareness of knowledge of fundamentals. NAP having very good training facilities for

executives as well as workers, also providing training for the external executives and workers. 2.4. Ayurveda awareness program

To provide a general awareness about the basic principles of science based ayurveda and to

establish the special role of ayurveda in the health care system. NAP is arranging refresher training

for updating employee knowledge.

3 Performance appraisal

It refers to the formal procedure used in working organization to evaluate the personalities

and contribution and potential of group members. Actually this system employer gets the employee

merits like initiatives, dependability, job knowledge, quality of workers, target fulfillment,

personality etc. with which performance is rated.

The HR department prepares performance appraisal forms and it is forwarded for filling to

concerned department supervisors where the trainee was employed.

Normally the probation period in NAP is only for 6 month. At the end of the probation

period, the same department decided about the regular position of the same in the company by

verify the performance during the probation period.

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4 Pay and allowances

NAP has arrived at a memorandum of settlement on a long-term bases with workman in

respect of wages, allowances and fringe benefit.

In the memorandum of settlement, the terms and conditions of the same are applicable only

to workman, starting grade 1-10, who are covered by the Industrial Disputes Act, 1947. Besides

basic salary it contains the rate of fixed dearness allowance also.

5 Employee Benefits (Welfare Measures)

a. House rent allowance (HRA)

The company is giving house rent allowance benefit at the rate of 10% basic material

reinforcement.

b. Insurance policy

All employees who are not receiving the ESI will get insurance policy. Their families also

get these benefits.

c. Benefits of ESI

IN, NAP, insured person or members of the family is entitled to receive medical benefit free

of cost whenever he fall sickness.

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Other Benefits

a. Washing allowanceb. Soap c. Uniform d. Shoese. Marriage Giftf. Yearly Sports dayg. Canteen Facilitiesh. Group insurance schemei. Provident fundj. Bonusk. Housing Loan Interest Subsidyl. Travel Concessionm. Payment of Bonus Actn. Healtho. Blood Donation Form p.Recreation Clubq. Trade Unions

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PERSONNEL DEPARTMENT

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Employees Organisation planning &

control

Employee’s service

Wages & salary Industrial relation

Recruitment Organisation

planning Medical service

Employee’s classification

Communication

Selection

Managing resources Recreation

Rate determinatio

n

Collective bargaining

Indoctrination

Training

Personnel service

Merit ratingEmployee’s discipline

Promotion & transfer

Safety

Supplemental competition

Personnel researchSeparation

Work schedule

PURCHASE DEPARTMENT

2. PURCHASE DEPARTMENT

The company is purchasing 400 tonnes of material per year. Assistant manager of purchase

and two other staff are concerned with the purchasing process. Procurement is always on the basis

of the requirement or needs. Tenders or quotations are invited from suitable vendors for materials of

regular use. ‘Just in Time’ is the buying technique practiced for purchasing raw-material for

immediate and periodic requirements. They check and approve vendor’s invoice for payment.

Structure of Purchasing Department

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Personnel security

Purchase department

Manager

Executives

2.1. Stores department

Production department had separate store areas for raw material, work-in- progress, finished

goods and certified products. These materials are handled and stored depending upon its responsible

for providing day to day material requirements of various departments.

2.2. purchasing procedure

Purchasing activities of a firm is performed by separate purchasing departments. For the

raw materials the production department sends an indent to purchasing department about their

recruitments. The purchase manager verifies the indent and makes the order for material. And the

copy of purchase order sends to purchasing department.

The raw materials are collected from the agents. The purchase departments make the orders

to the agents, that is., how much they want, what are the materials they want? etc. They make the

delivery at the specified time.

Purchase process completes only after the successful completion of the check by the Quality

Department. If the material haves the quality, it is allowed entering in to the inventory. This is the

case of raw material, but for the other items each department can make their indent to purchase

department and they purchase and gives to the departments.

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2.3. Inventory control

The company have raw material inventory and finished goods inventory.

Ayurvedic medicines need huge volume of raw materials for production. So the firm wants to buy

it in bulk and they should store it. And also some of the materials are not available at every season

so that they should purchase it at the available season and stored it for the future.

Naveena producing large quality of finished products, so they need an inventory for

storing both the raw material and the finished products. The control of this inventory should be done

very carefully because careless operation may create unnecessary cost.

Products move bulk to the area office. They are situated at the places called

IyyadbalusseryVadakarakalpettapanamaramBangalore

The inventory is followed the FIFO method for both the raw material and for the finished

products. FIFO means First In First Out, the company uses the raw materials which come first and

also send the finished products, which is produced first.

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RESEARCH AND DEVELOPMENT DEPARTMENT

3. RESEARCH &DEVELOPMENT DEPARTMENT

The research and development division at Naveena had evolved stringent testing procedures

for its drugs a significant development recently in the establishment of modern laboratory set

up. The laboratory has an Ayurveda besides development of new formulation and standardization

of drugs. An innovative research laboratory and an over vigilant quality control section ensures that

Naveena products are true to the Ayurvedic traditions and stipulations.

3.1. Naveena research foundation

The foundation consists of members who have distinguished themselves in medicines and

other disciplines. This is registered as a charitable trust. It is managed by well trained and efficient

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doctors and has a large number of luminaries from different fields of science and other disciplines.

The main objects of foundation are to spread of the message of Ayurveda far and wide to bring its

versatile medical system closer to place. The foundation encourages and supports fellowship based

research in colleges and other organizations and short term Ayurvedic course for allopathic doctors

and general public.

3.2. Naveena medical plants Research Wing

Naveena has started dye manufacture of Ayurvedic medicines since 1970, has developed a separate

wing to receive this and bring a number of medical plants which can be easily used as home

stead medicines for various diseases. Naveena Medical plants Wing propagating the use of this

plants from each and every concern in Kerala and conducting various seminars and exhibitions to

make aware the common public the easy accessibility of such plants and its medicinal usage.

Research and development has evolved stringent method for analyzing and testing of raw

material and end product. The Naveena group holds the second position in the industry. Qualified

scientists and dedicated team of quality experts are engaged in the research.

Raw material standardization and sharing of the technology with the industry.

Product department with proof in allopathic language.

This department does production process standardization.

Producing the traditional products in the modern convenient forms.

Structure of Research & development department

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QUALITY CONTROL DEPARTMENT

4. QUALITY CONTROL DEPARTMENT Naveena has full-fledged and most modern quality control laboratory. It takes active measure to

check the quality of raw materials and end products against the standards.

Structure of quality & control department

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Research and development department

Manager

Officer

Technician

Assistants

Manager

Officer

Quality & control department

4.1.Quality Control Measures

A quality controller hands Quality Control Department. The quality controller should be a doctor. The firm gives more important to quality because they are preparing the medicines for the people. The company mission is to produce quality products.

4.2. Quality policy

1. Quality of products2. Restore Ayurveda as a mainstream health management system. 3. Achieve a sustained organizational growth.

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4.3. Quality Objectives

1. Focusing on processes and customer. 2. Developing and encouraging people. 3. Using effective IT.4. Encouraging creativity, innovation and team work.

PRODUCTION DEPARTMENT

PRODUCTION DEPARTMENT

NAP has a product line of 400 medicines. They are marketing the products all over Kerala and exporting to the Gulf countries.. A sequence of procedure involved in the preparation of the Ayurvedic medicine. For the preparation of the medicine process starts from 3 or 4 months before, i.e. 3 or 4 months before the company collects materials and start the preparation. Some preparations are through the hands i.e. manually and all these materials are passed through various machines and preparing the final output. Some of the partly finished goods keep one or two months for the preparation of final products. Most of the ingredients are roots, leafs, seeds, flowers, fruits of medical plants. They convert this in to powder and pulps for the medicine preparation. After the preparation the medicines are packed and distributed. Ayurveda, the knowledge or science of life longevity has a history as long as human civilization. Also known as the Indian system of medicines, Ayurveda is India’s timely gift to ma kind.

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5.1 Production planning and control

Production planning of the Ayurvedic medicines are mainly depends on the season. The demand of the medicines are different in different season depending upon the season, the target or the production. They are using the record for the planning of the production of the medicines in each season and they analyze the demand of each product line at each season. For the high demanded season they purchase the materials in bulk and start the production work. They used hired labours or they start the 3 shift operations. In the off season they cut the 3 shift operation or avoid the hired labours. Climate is the other dependant factor of production planning. For e.g.In the rainy season, Ayurvedic medicines are having very good demand. The export of the medicine is also a factor for the planning. Competitions is the another factor of the control of production. Depending upon the price of the raw materials the production can be controlled.

Production facilities

The plant is equipped with modern machines and operations are organized under the watchful eyes of talented physicians and health scientists. Production and manufacturing facilities are fully geared for the mass production of ayurvedic medicines in strict adherence to ancient ayurvedic scriptures. Incorporation of modern technology for mass production and upholding traditional values make the facilities well integrated synthesis of tradition and modernity. Raw materials used

NAP uses around 60 type raw materials for production. So a detailed classification is not possible. A general classification of raw materials used in the manufacture products are;

1. Raw drugs2. commercial items3. Oils

The raw materials and other items are transferred to the store and the issues of these items are done from there.

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MARKETING DEPARTMENT

MARKETING DEPARTMENT

Every manufacturing concern has a marketing department. This department is headed by

marketing manager. Marketing plays an important role in society by helping us to satisfy our, needs

and wants and by helping organization to determine what to produce.

The ultimate purpose of production is the satisfaction of human wants. Production of goods

has no meaning unless they are distributed to consumers. The goods produced should be transferred

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Supervisor

Labourer

Production department

Manager

to consumers at a time when they need them. Marketing helps in doing so. Thus marketing makes

goods more useful to the society

Marketing is a social and managerial process by which individuals and groups obtain that

they need and want trough creating and exchanging products and value with others. According to

modern marketing executives, marketing means creation and relation of customers and satisfaction of

human needs of the society. Marketing understands consumers, their value, attitudes and life style.

The Naveena Ayurvedic Pharmacy has a wide marketing net work with the marketing

division in Calicut, branches in different parts of Kerala and neigh bouring states and 400 agencies

and stockist.

Naveena Ayurvedic Pharmacy marketed mainly 7 types of products like Bhasm, Ghulika

(e.g:Dhanwanthram Ghulika, Yogaraja Ghulika, Kangayanam Ghulika etc), Choornam(medicine in

powder form), Oil(e.g.: Dan oil),Lehyam(e.g.: prasavaraksha lehyam,Vidharyadhi lehyam etc),

Thailam(e.g:Smrithi thailam,Ksheerabala thailam etc),Capsules(e.g:Lipisol capsules,Senedine

Capsules etc), Syrup(Sermoril Syrup,herbulsa Syrup etc). These products are marketed through the

branches and agencies in kerala and neighbouring states. The capsules are also marketed through

other medical stores. Arishtam(Dhasamoolarishtam)are also marketed by Naveena Ayurvedic

Pharmacy.

PRICING

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Price is the exchange value of a product or service expressed in terms of money. In Naveena

Ayurvedic Pharmacy a fair price should be given to the products. The price of product is generally

determined on the basis of the cost incurred in it. A certain percentage of profit is added with the cost

of product .Naveena Ayurvedic Pharmacy adopts certain price adjustment strategies like allowances,

discount etc.

PROMOTION

Promotion may be referred to as the various activities that an enterprise undertakes to

communicate and promote its product to target customers. Naveena Ayurvedic Pharmacy gives

advertisements in radio, television and news paper. This institution gets mouth publicity also.

PACKING

The term packing refers to the activity of putting things together in a package. Package

refers to a bundle of things packed. A package of product constitute some features namely shape and

size, colour, external appearance, protection, convenience etc. Packing materials are developed so as

to protect the products from environmental degradation.

LABELLING

A label is a slip of writing affixed to anything to denote its contents, ownership etc. Labeling

is the process of sticking the label on the product. In Naveena Ayurvedic Pharmacy a labeling unit

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works. Batch number, expiry date, manufacturing date etc are printed on the label with the help of a

printing machine in the labeling unit.

A label contains name of producer, name of the product, quantity of the product, quality of

the product, ingredients, instruction for use and storage etc.

BRANDING

Branding is the process of giving brand name for the product. Brand name is a combination

of words used to identify a product and to differentiate it from other products. The brand name of

Naveena Ayurvedic Pharmacy is NAP .

TRADE MARK

Trade mark is a legal term when a brand name or brand mark is registered and legalized it

become a trade mark. Trade mark gets legal validity.

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PATENT RIGHT

Patent right is the special of the manufacturer or the producer to reproduce the product. No

one can reproduce the same without the written permission of the producer. Naveena Ayurvedic

Pharmacy produces about 20 patent products. The right to produce these products is vested in the

hands of the manufacturer.

PROBLEMS FACED BY NAVEENA AYURVEDIC PHARMACY

NAP is a leading institution in the case of Ayurvedic products or medicines. This institution

has certain problems also. The major problems faced by the NAP are given below:

1. SHORTAGE OF POWER

In Naveena Ayurvedic Pharmacy most of the departments are worked with the help of

machines. Machines like grinding machines. choornam filling machine etc does not work without

power supply. So the shortage of power is a major problem raised in the production centre.

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2. SCARCITY OF RAW MATERIAL

The raw materials are collected from the places like Mysore, Wynadu etc. The raw materials

are not available in the local market. The scarcity of material is another major problem.

3. HIGH COST AND SCARCITY OF FIRE WOOD

High cost and scarcity of fuel is another major problem raised in the factory. There is scarcity

for getting the fire wood which is necessary for the production process. Thus the purchase

department compelled to buy the fuel at high cost.

4. INEFFICIENT LABOUR

In – efficient labors are another problem in the case of Naveena Ayurvedic Pharmacy. In-

efficient labors make delay in the production process and they also make more wastage than others.

5. HIGH TRANSPORTATION COST

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High transportation cost is another important problem. The raw materials are collected from

the places like Mysore, Wayanadu, kozhikode etc. the collected materials are brought to the factory

with the help of a vehicle. This is very expensive. Besides there the products are transferred to the

branches, agencies etc are more costly.

6. TAX BURDEN

The taxation policy implemented by the government of India is the another major problem

faced by pharmacy. Naveena Ayurvedic Pharmacy pays three types of taxes to the government.

They are Sales tax, Income tax, and Fringe Benefit Tax.

SALES DEPARTMENT

1. SALES DEPARTMENT

The company had a huge market and on the basis of the market and competition they fix their selling force. Last year that is in the year up to 31st march 2007 their total sales is Rs.500786.

To motivate the sales person they give many incentives to the sales man. The firm gives commission to the sales man on the basis of the target achieved by them they give the transportation charges to the sales man. Target fixation is on the basis of the demand contribution, season, availability of raw materials etc.

7.1. Distribution

The firm had four area officers in the different places in MALABAR. All the finished products are transferred to these four officers and from these officers the products are delivered to the

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agencies. The firm uses agencies to retail their product inside the Kerala agents to out side states. Naveena exports its products to Gulf countries.

They give 30% discount to agencies if they pay the money at the right time. Distribution channels are motivated through giving free transportation facilities. They had their own vehicles to move the medicines from the area officers to the agencies. The delivery made on cheques, allowed them a credit period of 45 days.

SALES PROMOTION TECHNIQUES

SALES PROMOTION TECHNIQUES

Sales promotion simply means the communication between the sellers and the buyers. All the

activities which are done for promoting the sales are also termed as sales promotion.

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Marketing communication or promotion plays a very important role in marketing. Even if a

product is very good, it may not achieve full success unless the promotion is appropriate and

adequate.

Sales promotion includes many things like trade fairs and exhibitions, free gifts, sample, melas,

contests, games, lotteries etc.

SALES PROMOTION TECHNIQUES IN NAVEENA AYURVEDIC

PHARMACY

In NAP they conduct sales promotion programmes like trade fairs and exhibitions, meals etc

and they also provide free gifts and samples.

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Trade fairs, as its name implies, is target oriented. It is staged for the purpose for selling

goods or demonstrating new ideas and techniques. An exhibition on the other hand is not specifically

for trade but for the public. Trade fairs are two types i.e., General fairs and specialized fairs. At a

general fair, goods are displayed over many different fields. A specialized fair concentrates on

products on display only.

Naveena Ayurvedic Pharmacy conducts Vyapara Mela for promoting their sales. For

conducting these types of activities they gave fringe benefit taxes to the government of India.

ADVERTISING

Advertising is an important type of sales promotion technique. The word ‘Advertising’ has

been derived from the Latin word ‘Adverts’ which means to turn people’s attention to a specific

thing. Success of a business depends upon fast sales and repeat order. Every business man,

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therefore, tries to maximize his sales. In order to obtain higher turnover business they use various

methods

Advertising implies “any paid form of non- presentation and promotion of idea, goods and

services by an identified sponsor”.

Naveena Ayurvedic pharmacy also tries to maximize their sales and turn over. For these they

provide business communications through various advertisement Medias.

Naveena Ayurvedic pharmacy use press Advertising, Radio advertising and Television

Advertising to persuade the people to buy their products.

I. PRESS ADVERTISING:

It refers to advertising in Newspapers, Magazines and journals which are read by large

number of people. It is a common medium of advertising.

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NEWS PAPERS:

Naveena Ayurvedic Pharmacy mostly uses News paper advertising. The Advertisement Given

by the Ayurveda Dispensary is sponsored by Naveena Ayurvedic Pharmacy. In the news paper the

business communication of the Ayurvedic Dispensary is followed by the prescription of NAP.

Advertising in daily news paper offers the following:

ADVANTAGES:

As an advertising mediam news papers are timely and flexible.

News paper has extensive coverage.

They reach a large number of people at a low cost.

The advertisements can be adapted to local social and economic conditions.

It is an excellent medium for try out campaigns.

The advertisement can be repeated several times.

II. TELEVISION ADVERTISING

This is the latest and fast growing of all major media to advertising. The potentialities of

television are greater than radio.

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Naveena Ayurvedic Pharmacy provides their advertisements through local channels like MCV, KCV

etc. This will help them to sell their products without much effort.

The television advertisement offers the following advantages.

It makes its appeal through both eyes and the ears.

Products can be demonstrated and explained.

It is the most versatile one.

It offers flexibility in terms of geographical average and in turns of the time the message is presented

.

FINANCE DEPARTMENT

8. FINANCE DEPARTMENT

NAP is a Private limited company had own authorized capital of 5 crore. The firm prepares its final accounts at the yearly intervals and the accounts are allowed to check by the auditors in the every financial year. They prepare the budget for each year and conduct a budget meeting on every month to evaluate the variation from the prepared budget. And also prepare additional budget for the additional expenses incurred between the financial years. They are following standard costing system. They analyze and evaluate it for the future operation.

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To evaluate the future performance they are using ratio analysis. Mostly using ratios are Output/turnover ratio, Net profit ratio, debt-equity ratio etc. which help them to evaluate current year performance with the last year and also help to compare the performance with the competitors.

For the bankers they are preparing the cash flow and fund flow statement. The company does not have any clearly defined dividend pay out policy. If the company had enough profit they gave it as the dividend.. They follow the systematic control of inventory. The company have raw material inventory and finished goods inventory. The sundry debtors are allowed a credit period of 45 days soon their cheques are received. For starting an agency firms collects certain money as agency advice and the delivery of the products on the same amount of cheques.

MAINTENANCE DEPARTMENT

Production in the concern depends largely on the maintenance department. In Naveena preventive maintenance aims to locate the source of trouble and to remove them before break even down occurs. So that the machines are kept in the proper condition so as to maintain the quality of the product and to have few rejects.

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Maintenance department

Officer

1.1. Reason Behind the Success of Naveena

In India Ayurveda is the most ancient and indigenous science of life. Most of the ayurvedic medicines are usually prescribed in the traditional forms. NAP was set up for the purpose of providing good health to people.

At present Naveena is the second leading Ayurvedic medicines makers in the state of Kerala. There is various

Reason behind the success of NAP. They are given below,

1. NAP has got a well planned marketing system. The marketing operation of NAP is organized through 400 agencies and hundreds of stockiest. Therefore, it helps to popularize the company in a great throughout the state and even in abroad

2. NAP maintains a well established research and development departments. For conducting research and experience modern labs with every facility have been established.

3. NAP has also adopted a good quality control system. This helps to improve the quality of products.

4. NAP has been able to get dominant role in the manufacturing and marketing of ayurvedic medicines. This is made possible by the help of good management highly talented and dedicated team of doctors and health scientists.

Cost& Reduction Technique

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Continuous cost reduction works are performing in the organization. Firm looks each and every area to reduce the cost. For example they make bulk purchase of raw material when the materials having the lower price. The company giving only a part of price for the boards and hoardings for the advertisement of the firms, balance amount is bared by the agencies.

The firm uses agencies for retailing their products. It is also a cost reduction method. Because they need not worry about retail out lets. To reduce the cost for labours they are using the hired labourers at the time of high demand or need large production or they are using three shifts instead of two shift. In these ways they reduce the cost of recruiting and selecting the new employees.

Waste Disposal

Like all other medicine manufacturing industry it has also producing some waste, but that are only biological waste. In the production of the Ayurvedic medicines the material are only natural, mostly roots, leaves, fruits, and skin of plant, flowers, spices, sugar, milk etc. so the waste are not harmful to the nature. The waste can be used as natural fertilizers. And some of the wastes are in the form of water, and the firm has a treatment plant of disposing the waste. The medicines manufacturing firm should keep the surrounding clean then only they can make the products hygienically.

SWOT ANALYSIS

SWOT ANALYSIS

SWOT analysis is simple framework for generating strategic alternatives from a situation analysis. It is applicable to either corporate level or business unit level and frequently appears in marketing plans. SWOT stands for Strengths, Weaknesses, Opportunities and threat. SWOT analysis is useful when every limited amount of time is available to address a complex strategic situation.

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SWOT analysis is a tool for audit an organization and its environment, it is the first stage of planning and helps marketers to focus on key issues.

A scan of the internal and external environment is important part of the strategic planning process. The initial SWOT analysis stands Strengths, Weakness, Opportunities and Threats underlying planning process.

Strengths

NAP has its own patent products NAP produces good quality products at reasonable price Customer satisfaction index Excellent Brand Image Good & Efficient Marketing System Strong R&D Good Relationship between management and trade union Wide distribution network Good Customer relationship Social Objective and not profit motive company Producing more than 500 products

Weakness

Non Availability of getting medical plants Low number of production Manufacturing units Advertising is very low Some of the products have bad design Production is low

Opportunities

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Good Demand Scope for Innovation and R&D Medical plants cultivation & preserving rare medical plants NAP is now trying to link with tourism area

Threats Entry of duplicates Cut throat competition Permanent customers may substitute other product Raw material extension Scarcity of raw material

FINDINGS

AND

SUGGESTIONS

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FINDING

Naveena Ayurvedic Pharmacy is a leading institution in the area of marketing and production of

Ayurvedic Medicines. They produce more than 400 traditional products and about 20 patent products

in accordance with the principle of Ayurveda as lay down in the ancient Scriptures.

The branches of Naveena Ayurvedic Pharmacy are attached with treatment centres where all

the Ayurvedic treatments are available.

Different types of departments or units are worked in Naveena Ayurvedic Pharmacy. They

are filling unit, Labeling Unit, Gulika section, Choornam section, Capsule filling etc.

Most of the department in Naveena Ayurvedic Pharmacy is worked with the help of

machines like capsules filing machine, Kasayam filling machine, Juice expeller, filtering

machine etc.

Naveena Ayurvedic Pharmacy provides bonus and Provisional fund facility to the workers.

In these institution workers are maintained in a good manner.

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The management of the Naveena Ayurvedic Pharmacy appoint a whole time Ayurveda

doctor in the head office of the institution.

In Naveena Ayurvedic Pharmacy the workers are appointed in a permanent and temporary

basis. Some of them are seasonal workers.

Naveena Ayurvedic Pharmacy is associated with various charitable activities.

Naveena Ayurvedic Pharmacy offers more than 7 types of products to the public. They are

Syrup, Capsules, Bham, Arishtam, Thailam etc.

Naveena Ayurvedic Pharmacy appoints a Sales Manager and a Sales Executive in every

district for their marketing process.

The research and development department of the institution activity engaged in research work

of modernization of products and quality control of ayurveda drugs.

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Naveena Ayurvedic Pharmacy provides more employment opportunities to the ladies. In the

factory and office a large number of ladies are worked.

SUGGESTION

Try to produce by products like manures from the wastes arising in the factory after the

manufacture process.

Try to produce and market the products like tooth paste, toilets soaps etc.

Provide pension to permanent staff those who are worked for in the factory many years.

Try to grow herbal plants which are necessary for the working of the factory.

Provide better working conditions are recreational facilities to the workers.

Try to increase the number of branches. Branches are profitable than the agencies.

Try to start treatment centres along with all branches.

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Try to fix a bio-gas plant in the factory. It helps to make a remedy for the scarcity if the fuel

(fire wood). It helps to avoid environmental pollution also.

Give more attention on the sales of patent products.

Try to encourage the agencies in their working.

CONCLUSION

From the above analysis we can understand that the Naveena Ayurvedic Pharmacy is a

leading institution in the field of Ayurvedic Medicines and Treatments. They offer a wide variety if

treatments and products to the public. Naveena Ayurvedic Pharmacy offers solution to many human

maladies which the modern medicines fails to heal. Naveena Ayurvedic Pharmacy has been in the

fore front in spreading the message of Ayurveda in India and abroad.

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BIBLIOGRAPHY

Financial management: I.M. pandey Published by Vikas publishing house, 2005

Management principles : Peter .F.Drucker Marketing Management : Philip Kotler

Personal Management : Mamoria C.B

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