thought bubble city trendspotting early 2011

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©2011 Sphere Trending, LLC CITY TRENDSPOTTING EARLY 2011 THE COTTAGE COMPANY - SEATTLE

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A review of trends from our city trendspotting tours in the US and Canada. Featuring unique consumer, home and interior design trends captured in our trendspotting tours to Portland, OR, Seattle, WA, Vancouver, Canada, San Diego, CA and Boulder, CO. For more trends, information on our services or products and to learn more about Sphere Trending visit www.spheretrending.com

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Page 1: Thought Bubble City Trendspotting Early 2011

©2011 Sphere Trending, LLC

CITY TRENDSPOTTINGEARLY 2011

THE COTTAGE COMPANY - SEATTLE

Page 2: Thought Bubble City Trendspotting Early 2011

©2011 Sphere Trending, LLC

Looking for a trendspotting

tid-bit from the traveling team at

Sphere Trending? Enjoy a sneak peek of our

favorite finds from these cities:

o San Diego, CA

o Seattle, WA

o Portland, OR

o Vancouver, BC

o Chattanooga, TN

o Boulder, CO

And… if we’ve interested you in our work,

maybe you’d like to learn more about our

services, reports and forecasts? www.spheretrending.com

CABANAZ

THE COTTAGE COMPANY - SEATTLE

PORTLAND DEVIL’S MAY WEAR - VANCOUVER

Hello!

CITY TRENDSPOTTINGEARLY 2011

Page 3: Thought Bubble City Trendspotting Early 2011

©2011 Sphere Trending LLC

The information contained in this document is provided for demonstration & internal research purposes only, to give dimension and meaning to the trends. Any reproduction of this information is a direct violation of the Federal Copyright Law. This includes,

but is not limited to, color copying, color printing, photocopying or faxing, as well as email distribution of all content, photographs & images, or posting on the Internet. Please be careful to not copy the designs, trademarks or intellectual properties of others

reported within these pages, as this may result in your being sued or prosecuted by the owner of that content.

1116 voorheis roadwaterford, mi 48328 U.S.A.

tel 248.681.3945 fax 248.681.3992

website: [email protected]

City Trendspotting Tour - Summary1st Half 2011

A PHOTO GALLERY

Page 4: Thought Bubble City Trendspotting Early 2011

did you know...?

we travel to cities & tradeshows in the US,

Canada & abroad to track consumer lifestyle

trends throughout the year. This brings our yearly

total of images and photos to 75,000+! That’s a

lot of foot leather and camera batteries...

what does this mean for you...?

we provide our clients with critical knowledge &

insights for how today’s changing consumer lives,

shops & entertains.

understanding what these key new home

communities, retail developments and socializing

venues look like – and why – means you can

better tailor your products, services and

marketing campaigns to have the most impact &

positive reaction in the market.

want to learn more? Call us for a visit, we’d

love to share our insight with you!

our story...

©2011 Sphere Trending, LLC

GOOD DOG - CHATTANOOGA

Page 5: Thought Bubble City Trendspotting Early 2011

did you know...?

in homes, both old and new, large and small, traditional or

modern, front porches are the new must-have accessory.

as a matter of fact, the front porch is the #1 most requested amenity of new home builders according to the AIA. (American Institute of Architects)

front porches return...

©2011 Sphere Trending, LLC

BOULDER

VANCOUVER

SEATTLE PORTLAND

SAN DIEGO

Page 6: Thought Bubble City Trendspotting Early 2011

did you know...?

60 percent of consumers say they often or always pay

more for a better experience. (Harris Interactive)

sharing the story of a brand, a unique feature of an dining establishment or store creates an engaging experience for the consumer.

storytelling...

©2011 Sphere Trending, LLC

GOOD DOG in

Chattanooga,

TN is not only

the best hot

dog restaurant

in town, but a

green and

sustainable

establishment.

The refuse &

recycling

center tells that

story with great

signage and

recycled

material décor.

MOTHERS BISTRO & BAR in

Portland, OR features a

“Mom of the Month” and

the featured Mother’s

favorite recipes are

prepared by the chef and

diners can read her unique

story as they enjoy her food.

Page 7: Thought Bubble City Trendspotting Early 2011

did you know...?

it’s getting harder and harder to attract the attention of the consumer raised looking down at cell phones, hand held devices and electronic gadgets.

outside in retailing...

©2011 Sphere Trending, LLC

SEATTLE

it’s critical to Raise-the-Sightlines™ and to navigate the consumer’s focus to your store, brand or product – we found

many retailers creating exciting and innovative exteriors to perk the consumer’s interest into what might be inside...

SEATTLE CHATANOOGA

Page 8: Thought Bubble City Trendspotting Early 2011

did you know...?

with new home square footage shrinking (dropping for the first time in 10 years to a new low of 2343sq. ft. – a loss of almost 300 sq. ft. ) and more families choosing to have children share bedrooms, putting the fun back into functional is key.

for this creative young generation, finding ways to make

putting away clothing, studying and organizing more game-like speaks to their new way of living and learning.

FUNctional...

©2011 Sphere Trending, LLC

SAN DIEGO PORTLAND

SAN DIEGO

Page 9: Thought Bubble City Trendspotting Early 2011

did you know...?

we’ve gone from having a hidden, backyard oasis to

gardening in the front yard with gusto.

“living streetside” as we’ve coined it, is in full force with urban and suburban households putting pride, care and attention to the flower and vegetable gardens in their front yards, right down to the small spaces available in between the sidewalk and the street.

living streetside...

©2011 Sphere Trending, LLC

PORTLAND PORTLAND

BOULDER

Page 10: Thought Bubble City Trendspotting Early 2011

did you know...?

urban living isn’t just lofts and modern high rises – young

couples, families and singles are buying up the small, older homes in the “outer ring” as we like to call it, the area just outside of the large metropolitan cities.

with affordable homes, many authentic and in need of remodeling, as well as easy access to light rail and a focus on local community with retail, dining and entertainment within walking distance of home – these communities are

experiencing a revitalization.

urban living...

©2011 Sphere Trending, LLC

SEATTLE PORTLAND

BOULDER

Page 11: Thought Bubble City Trendspotting Early 2011

did you know...?

we’re overstuffed! – the concept of smaller footprint homes, growing families and increasing numbers of multi-generational households means that we’re bursting at the seams.

some creative space saving examples from our trendspotting showcase storage solutions

integrated in every room of the home:

overstuffed...

©2011 Sphere Trending, LLC

SAN DIEGO

PORTLAND

Page 12: Thought Bubble City Trendspotting Early 2011

want to learn more? Call us to learn

more about our services, reports and

forecasts - we’d love to share our insight

with you!

1116 Voorheis Rd.

Waterford, MI 48328

248.681.3945

www.spheretrending.com

www.spheretrending.blogspot.com

we’re social:

want more insight...?

©2011 Sphere Trending, LLC

PORTLAND

GREEN LIFE GROCER - CHATTANOOGA