thought 1: fixed minutes declining
DESCRIPTION
Adding Value to the Broadband Revolution G. D. Redmill, Director, EMEA Market and Business Development. Thought 1: Fixed Minutes Declining. Fixed minutes are in decline: broadband and mobile are responsible. 250000. 200000. Non-geo (including dial-up). Voice calls (excl. non-geo). 150000. - PowerPoint PPT PresentationTRANSCRIPT
Adding Value to the Broadband Revolution
G. D. Redmill, Director, EMEA Market and Business Development
Cantata Technology, Inc. confidential. Not for distribution without permission. 2April 21, 2023
Thought 1: Fixed Minutes Declining
Source: Ofcom, Analysys
0
50000
100000
150000
200000
250000
95/9
697
/98
99/0
001
/02
03/0
405
/06
07/0
8
Financial year
Mill
ion
s o
f m
inu
tes
Non-geo (including dial-up)
Voice calls (excl. non-geo)
Forecast non-geo
Forecast voice calls
Fixed minutes are in decline: broadband and mobile are responsible
Cantata Technology, Inc. confidential. Not for distribution without permission. 3April 21, 2023
Thought 2: Network Transformation
END USERS
DSLAM / Agg. Boxes (5000 nodes)
IP CORE
*After BT 21CN Presentation
CORE ROUTERS (100 nodes)
IP – MPLS - WDM
IMS
Cantata Technology, Inc. confidential. Not for distribution without permission. 4April 21, 2023
Thought 3: Mobile Growth
0
20
40
60
80
100
120
140
2004 2006 2008 2010
Mobile voiceMobile messagingMobile otherFixed voiceNarrowband InternetBroadband internet
Source: Analysys Research
Broadband captures some fixed minutes, but mobile now dominant
Cantata Technology, Inc. confidential. Not for distribution without permission. 5April 21, 2023
Thought 4: Fixed–Mobile Substitution
Source: European Commission / INRA
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Everything Changes
Not every network will move to 21C configuration overnight– Will take years
In the meantime, Broadband adoption is booming– Voice minutes are bundled, low cost or even free
As markets develop, users will demand more than access
How do operators evolve to differentiate their products, maintain and grow their positions?– For enterprises?– For consumers?
Cantata Technology, Inc. confidential. Not for distribution without permission. 7April 21, 2023
Services are (part of) the Solution
Rich portfolio of services allows– Better leverage of network resources– Better return on investment– Better ability to MAINTAIN position– Better opportunity to ENHANCE profit margin– Better subscriber retention
Voice bundles are cheap / free– Services drive ARPU
Even if services are free, basic offer is essential– Must develop cheaply– Have low cost of launch and failure– Invent new, expensive services
Customer service QoS / QA
Cantata Technology, Inc. confidential. Not for distribution without permission. 8April 21, 2023
IMS Overview
LEGEND:
BOLD Lines: interfaces supporting user traffic
DASHED Lines: interfaces supporting only signalling
Source: 3GPP TS 23.002 V6.4.0
P-CSCF
IM Subsystem
CSCF MGCF HSS
Cx
IP Multimedia Networks
IMS-MGW
PSTN
Mn
Mb
Mg
Mm
MRFP
Mb
Mr
Mb
Legacy mobile signaling Networks
CSCF
Mw
Mw
Gm
BGCF Mj Mi
BGCF
Mk Mk
C, D, Gc, Gr
UE
Mb
Mb
Mb
MRFC
SLF Dx
Mp
PSTN
PSTN
Gq
Cantata Technology, Inc. confidential. Not for distribution without permission. 9April 21, 2023
Service Challenges
IMS promises to provide converged service framework– Eliminating stovepipes– Reusing resources (e.g. media ports)– No serious challenger
Cannot justify replacement of entire service infra. overnight (remember IN?)
IP migration variable But, IMS is highly decomposed, allowing
selective adoption…
Cantata Technology, Inc. confidential. Not for distribution without permission. 10April 21, 2023
Leverage Decomposition to Build Profit
IMS can be implemented piecemeal– Select components necessary for specific applications with
ROI– Deploy Media Gateways to add NGN services to legacy
networks
Operators must look for applications that give them the quickest returns
What are these applications likely to be? Key areas:
– Legacy migration / service preservation (“service emulation”)– New services
Cantata Technology, Inc. confidential. Not for distribution without permission. 11April 21, 2023
Live Video Messaging Deployment – TMN
Service Features 3G Video Call Answering
– Message drop-off– Subscriber retrieval
PC Call Answering– Subscriber retrieval
3G to SIP PC Video Call 3G Video Portal
Media Server Features Video playback and recording
through VoiceXML
Cantata Technology, Inc. confidential. Not for distribution without permission. 12April 21, 2023
Video Messaging: TMN Video Mail Architecture
Photos Siemens AG
Openwave Application
3G H.324m
TDMVideo Users
Internet
Directory
Greetings / Message
Store
IP
Openwave Mx Messaging
Platform
RADvisionH.324m SIP
Gateway
2.5 G MMS/ 2 G Wireless Users
3GIPv6 IMS
Devices 3GIMS
MSC
H.324M(ISDN)
HTTPVXML w/
Video
HTTP
HTTP
IP
Video Phones/ PC
Internet
Video Phones/ PC
SIPSIP
SIP
Openwave SIP Proxy
HTTP
SIP
SnowShore IP MS
Cantata Technology, Inc. confidential. Not for distribution without permission. 13April 21, 2023
Swisscom – Call Tones Scenario
DescriptionDescription
A CallTone is an announcement selected by a subscriber that is played on the handset of the called party when the subscriber places a call.
A CallTone is an announcement selected by a subscriber that is played on the handset of the called party when the subscriber places a call.
Select CallTone
Pink Panther
Happy Birthday
Peter Gunn Th.
Elisabeth
Pascale
It is Elisabeth’s birthday...
Simpsons
John selects a CallTone...
Optionally:John selects an
image (or a video)
associated with the Calltone
Elisabeth picks up the phone
and answers...
Elisabeth’s handset rings...
With the Calltone !
Happy birthday to
you...
Select Callee
Jean
Joe
John selects whom should
be called using the CallTone
Optionally:The handset displays the
clip.
Select clip
Cantata Technology, Inc. confidential. Not for distribution without permission. 14April 21, 2023
IBM - Multiplayer Gaming Scenario
DescriptionDescription
The IMS-enabled Multi-Player gaming Service is a an example of a composite service built on the IBM IMS Solution, and relying on independent runtime components that are orchestrated for providing a
coherent and enhanced service experience
The IMS-enabled Multi-Player gaming Service is a an example of a composite service built on the IBM IMS Solution, and relying on independent runtime components that are orchestrated for providing a
coherent and enhanced service experience
Gaming and Conferencing at the same time
Allows you to – plan game strategy or
– simply tell your opponent how bad they are
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MTS FMC – Simultaneous Ring ApplicationMTS Russia Fixed Mobile Convergence
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Caller Notify
M@ilis: a Progressive Multimedia Mail Suite
Unified mail
Fax & voice mail Video Mail
Easyvoice mail
From: 0873 24 56 (2 calls)Date: 06/12/03 15:50
Call Notify
Easyvoice mail
Allow customers to receive messages or notifications while busy, absent, or unreachable & retrieve them from any phone, PC or TV
Increase call completion, provide new services and revenues to telecommunications providers, while guarantee progressive and cost-effective voice & video mail software suites :
Cantata Technology, Inc. confidential. Not for distribution without permission. 17April 21, 2023
“Sponsored Call” Service
“Sponsored Call”
– Subscriber agrees to view a video commercial from a “sponsor”
– In return, subscriber receives a discount on phone charge
Rapid development with SnowShore IP Media server (audio & video)
– 4 weeks from start to trial
Benefits of Sponsored Call Service to…
Subscribers Sponsors Service Providers Saves $$
Useful promotions
Multimedia channel of advertisements
Interactive promotions, campaigns and surveys
Select the customer segments
New revenue stream from the sponsors
Increased air time and revenue
Created by ARGELA Technologies
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SIP proxy
XWayGolf(Carry)
Skiing(Bob)
Media Server
Diving(Helen)
Virtual Contact Center - Architecture
Gintel app
Dial 1 for Golf,2 for Skiing...
Other sports(Fred)
Cantata Technology, Inc. confidential. Not for distribution without permission. 19April 21, 2023
VoIP Architecture – Media Server and Gateway
MediaServer
Application Servers
MGW
PSTNAccess & Transport
Networks
SnowShore IP Media Server
ProxyServer
IMG 1010 Integrated Media Gateway
SIP
Cantata Technology, Inc. confidential. Not for distribution without permission. 20April 21, 2023
Conclusion
IMS is key to a converged, more efficient service core– Yielding new revenue (profit) opportunities– Offering reduced OPEX
Services alone justify ROI– Implement IMS piecemeal to support migration strategy and
launch attractive services with SnowShore IP Media Server
Transport migration is important– Media Gateways allow IMS to be leveraged in a converged /
legacy environment
Launch new services via IMS with Media Gateway to support interworking
Cantata Technology, Inc. confidential. Not for distribution without permission. 21April 21, 2023
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