thomas more pitch 2015 for cuberdonshop
TRANSCRIPT
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PITCH ZOET
Thomas More Mechelen
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Onderzoek
Strategie
Communicatieplan
Demo webshop
Mediaplanning
Budgettering
Conclusie
IN
HO
UD
ST
AF
EL
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Weinig kennis rond online snoepwinkels
Cuberdons onbekend bij 60% buitenlanders
Belang fysieke winkels
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“…en in de meeste gevallen is er ook effectief een winkel aan verbonden denk ik. Maar dit
geeft voor mij niet de doorslag, ik vind vooral de recensies en reacties op de website belangrijk.”
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Toeristen enBelgen
20 en 40 jaar
Mannenen vrouwen
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Binnen zes maanden na de lancering van Cuberdonshop:• maandelijks 6000 bezoekers• gemiddelde verkoop van cuberdons van 65 kg per maand
Kennismaking productTop of mindMerkloyaliteit
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Betrouwbaarheid
Versheid
Verbondenheid
USP
ESPOVP
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Trendy hotels in Brussel, Antwerpen, Gent, Brugge en Mechelen
Pillow chocolate met 2 cuberdons
Vormgeving verpakking + flyer
Expresslevering binnen 24 uur
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Moeder koopt om mee te nemen voor kinderen
Man op zakenreis koopt als verrassing voor vriendin
Monitoring
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Personalisatie
Uitdagen
Proefpakket
Tracking URL
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Online kosten
Verpakking
Bloggers
Professionals
Advies: € 12 000
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Wanneer de doelgroep het product niet kent, ligt de drempel om tot aankoop over te gaan veel hoger
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