THISIT.com Update, August 11, 2005

Agenda

• Fall Release– Creative– Promotional Content

• Results to Date– Traffic– Email

• Database Growth• Wrap-Up

Homepage

IT Mag Girls - Spread IT Mag Girls - Spread

IT Mag Girls - Cover

Fall Preview

Fall Preview

Buy IT – Landing Page

IT Mag Guys - Cover IT Mag Guys - Spread

Buy IT – Trend Page

Fall Preview

• Promotional Content – “Walk the Red Carpet” Passport Sweepstakes – September– Elizabethtown Hometown Screening Party & Wardrobe - October

Results to Date

• Traffic– June: 16K Visits– July: 37K Visits– +115% Increase

Visit Trends

0

5,000

10,000

15,000

20,000

25,000

April,

Wk

1

April,

Wk

3

May

, Wk

1

May

, Wk

3

June

, Wk

1

June

, Wk

3

June

, Wk

5

July, W

k 2

July, W

k 4

Results to Date

• National Emails – 7/19

Sent Received Bounce % Open Rate Click %

108,041 85,111 21% 19% 18%

  

THISIT File

Sent Received Bounce % Open Rate Click %

72,631 69,066 5% 30% 25%

Macys.com Jrs/YM File

Sent Received Bounce % Open Rate Click %

365,918 292,808 20% 23% 15%

Macys Jrs/YM Store Purchasers File

Results to Date

• Divisional Emails – 7/28

Sent Received Bounce % Open Rate Click %

2,927 2,538 13% 29% 12%

Macy’s Central File

Sent Received Bounce % Open Rate Click %

4,246 3,606 15% 22% 10%

Macy’s Florida File

Results to Date

• Divisional Emails – 7/28

Sent Received Bounce % Open Rate Click %

6,448 5,683 12% 15% 22%

Macy’s Northwest File

Sent Received Bounce % Open Rate Click %

55,599 46,748 16% 11% 8%

Macy’s West File

Results to Date

• Third Party Emails – 7/19

Sent Received Bounce % Open Rate Click %

824,811 773,165 6% 4% 22%

Alloy File

Sent Received Bounce % Open Rate Click %

71,307 49,141 31% 20% 10%

Maxim File

Results to Date

• Welcome Emails – July– Coupon Redemption Online & In-Store to come

Sent Received Bounce % Open Rate Click %

28,640 21,050 27% 67% 10%

Database

Total THISIT File 134,130

Total store reg. 78,036

Total online reg. 9,703

Unsubscribes -4,437

Breakdown by division: MCC 4,186

MCE 48,293

MCF 5,332

MCN 6,644

MCW 58,215

Out of Market 8,952

No Zipcode 2,372

None 136

• Database Growth – Original File: 50M– File to date: 134M– +134% in 4 months

Wrap-Up

• Email Acquisition – What’s Working – Contests, Events, Tees

• Divisional Email Strategy– Develop best practices based on:

• Open Rates

• Traffic driving messages

• Trackable offers

• Holiday Discussion• Questions