This presentation of Merck & Co., Inc., Kenilworth, N.J., USA (the “company”) includes

“forward-looking statements” within the meaning of the safe harbor provisions of the U.S.

Private Securities Litigation Reform Act of 1995. These statements are based upon the current

beliefs and expectations of the company’s management and are subject to significant risks and

uncertainties. There can be no guarantees with respect to pipeline products that the products

will receive the necessary regulatory approvals or that they will prove to be commercially

successful. If underlying assumptions prove inaccurate or risks or uncertainties materialize,

actual results may differ materially from those set forth in the forward-looking statements.

Risks and uncertainties include but are not limited to, general industry conditions and

competition; general economic factors, including interest rate and currency exchange rate

fluctuations; the impact of pharmaceutical industry regulation and health care legislation in the

United States and internationally; global trends toward health care cost containment;

technological advances, new products and patents attained by competitors; challenges

inherent in new product development, including obtaining regulatory approval; the company’s

ability to accurately predict future market conditions; manufacturing difficulties or delays;

financial instability of international economies and sovereign risk; dependence on the

effectiveness of the company’s patents and other protections for innovative products; and the

exposure to litigation, including patent litigation, and/or regulatory actions.

The company undertakes no obligation to publicly update any forward-looking statement,

whether as a result of new information, future events or otherwise. Additional factors that could

cause results to differ materially from those described in the forward-looking statements can be

found in the company’s 2015 Annual Report on Form 10-K and the company’s other filings with

the Securities and Exchange Commission (SEC) available at the SEC’s Internet site

(www.sec.gov).

HELPING THE WORLD BE WELL

Connected Strategies for Customer

Experience

Stephen Ranjan

Customer Strategy & Innovation

11/11/16

We are a global

healthcare company

with a 125-year

history of working to

make a difference in

global health.

HEADQUARTERS

Kenilworth, NJ, U.S.A.

operating in more than

60 countries

Merck & Co., Inc.

is our legal name and is listed on the New

York Stock Exchange under the

symbol "MRK."

EMPLOYEES

approximately 68,000

worldwide (as of 5/5/16)2015 REVENUES

$39.5 billion; 56% of sales come

from outside the United States

2015 R&D EXPENSE

$6.7 billion; 19 drug candidates

in late-stage development

BUSINESSES

Pharmaceuticals, Vaccines,

Biologics and Animal Health

How did I get here?

Traditional Business Model

Image source: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey

Welcome to Consumer World….

Succeeding in the new

environment requires

strategic partnerships and

new organizational patient-

centric capabilities.

Image source: http://chiefmartec.com/2016/01/marketing-technology-transform-healthcare/

Image Source: HFMA Spring Seminar 2014

http://slideplayer.com/slide/6086052/

3 Key Opportunities

1. Rethink business strategy

2. Partner with payers & providers

3. Develop capabilities through

pilots

Source: http://www.mckinsey.com/industries/pharmaceuticals-and-medical-products/our-insights/capturing-value-from-connected-health

1. Rethink Business Strategy

2. Partner with Payers and Providers• Partner with payers and providers to generate

evidence

• Partner with multiple ‘target’ payers and

providers to develop cost-effective and

replicable solutions

• Engage legal, regulatory, privacy & compliance

departments early to run in-market tests

3. Develop Capabilities through Pilots

Image source: Rewriting the Script for Marketing in the Digital Age (www.Pharma3d.com)

Partnering with the right

customers will enable us to

develop the necessary capabilities

to be successful in the connected

health ecosystem.

HELPING THE WORLD BE WELL

CORP-1082782-0012 3/2016Information within this deck is sourced from Merck’s 2015 Annual Report on Form 10K, 4Q15 Earnings Announcement and 2014 Corporate Responsibility Report

*Updated on May 24, 2016