this isn't your grandfather's marketing (or it totally, totally is)
TRANSCRIPT
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This isn’t your grandfather’s marketing.
(Or it totally, totally is.)
Spike JonesManaging Director, Digital
Edelman
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Hello.
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Identity
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Beliefs
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Stay humble.
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Beliefs.
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Let’s recap.
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?% of word of mouthhappens offline
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90% of word of mouthhappens offline
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Awareness
Credibility
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WTF?
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Bringing communityback.
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(Insert influencer debate here.)
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Everybody wants to be a part of somethingbigger than themselves.
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I am a _______.
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EGO INFO EMO
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Round 2
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MORE truths about
Word of Mouth Marketing
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But first…
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Share this post with a friend.
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It’s time to become fans of your fans.
1
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Ask not…
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1
Stand for something bigger. 2
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Delight in your customer’s surprise.
3
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Help your ideas spread.4
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ImmediateVisible
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ImmediateVisible
Long-termInvisible
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There are promises.
And there are commitments.
5
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To sum up.
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1. Become fans of your fans.2. Stand for something bigger. 3. Delight in their surprise. 4. Enable ideas to spread. 5. Make commitments. Not promises.
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