this is up - a social enterprise case study. karen frampton, this is up

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Social Enterprise- A Call to Action This is UP

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Social Enterprise A Call to ACTION. INTERREG ACTION Pilot Project. Dunhill Ecopark. Friday 22nd June 2012

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Page 1: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Social Enterprise-A Call to Action

This is UP

Page 2: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Introduction • This is UP is an enterprise with a social goal.

• We are committed to helping communities gain access to local employment opportunities by matching employers with our clients who engage in career development with us.

• We offer career development services to skilled employed, un-employed, underemployed & self-employed to improve their chances of securing employment opportunities.

• We make it easier for employers to recruit locally; selecting qualified and experienced candidates for local job opportunities and providing recruitment and training services to the employer.

Page 3: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

How This is UP Started• Having returned home after a period abroad, became

frustrated at the “normal” recruitment channels and a lack of more specialised support and advice available.

• Recognised the need for a model that offers skilled unemployed the best chance for re-engagement to working life with maximum dignity and personalisation.

Page 4: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

What we do Career Development Hiring Solutions Recruitment Training

New You-Matching your skill-set to the reality of the marketplace.

Brand You-Positioning yourself for the bigger picture. CV preparation.

The Prospector – Finding the right people to connect with to achieve your long term goals.

Matching clients skills to the needs of the job market.

Candidate sourcing, screening and interviewing.

On site interviewing.

Reference checking and salary negotiation.

Training courses are delivered to Human Resource departments, management or business owners on the techniques used to effectively source, screen and recruit best fit candidates.

Page 5: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Our message

• To our Career Development clients• Personalised, dignified and confidential service that offers results• Listening Ear

• To our Hiring partners & local business• Matching service• Ticking the CSR Box- their spend funds the re-integration of our

career development clients back into the workforce• Social ROI

Page 6: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

This is UP Model

Career Development

• Fee paying clients

• Subsidised clients

Hiring Solutions

• Recruitment services to industry

Recruitment Training

• Master-classes

• On site training

Page 7: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Pilot Programme• Established over a period of 6 months

• Created a partnership model with Department of Social Protection

• Funding stream was 50% government and 50% private funding topped up from private career development and hiring services with cost of services capped.

• Worked exclusively with those on the Live Register

• Referral source.

Page 8: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Activation Pilot Statistics • A total sample 151 people actively engaged in our pilot service over a 7 month period.

• 107 were accessing social welfare payments or were unable to afford private fees (84%)

• 21 were subsidised coaching clients in full time (underemployment) employment (16%) claiming social welfare

• 23 of those were participating in FÁS Programmes nearing completion

Page 9: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Range of Services• New You- more holistic and 360 degree approach

• Brand You- all aspects of their CV, CV Brochure, Cover Letters, LinkedIn & Social media

• Position You- Interview skills coaching

• The Prospector- Activation support services

• Recruitment matching service

Page 10: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Hiring Partners

Page 11: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Activation Pilot Results • 13% signed off Social Welfare

• 12 of these people secured permanent positions (9%)

• A further 5 people secured casual work or contract work (4%)

• A further 3 people (made redundant) gained employment before signing on with DSP (2%)

• 8 of the 21 underemployed secured better roles potentially avoiding further DSP intervention (38%)

• Within 1 month of availing of our services 20people out of 128 secured first job interviews (16%)

Page 12: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Client Feedback• “This is UP has a very professional and unique way of working, they instil

confidence in people and have a great network of employers. I would recommend employers and those seeking work to liaise through their business” Audrey Dowling

• “I used This is UP to help me with my CV and job search. The individual attention and guidance and ongoing support I received was just what I needed to focus my job search. The advice I received was invaluable and they were always there for me to bounce ideas off . They helped me close in on and eventually succeed in obtaining a job offer .I am very grateful for their time and expertise in this area which she put to good use on my behalf. Money very well spent.” John Kingston

• Everyone is treated as an individual and advised accordingly when they engage with This is UP. They have been instrumental in advising me and directing me in the right direction with an extremely positive outcome. The company and staff are a necessity in the current climate. They are respected and thought highly of in their field which is why the concept of the business is successful. Hilary Rowe

Page 13: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Challenges

• Life after the Pilot Programme

• Engagement with government and Department of Social Protection and where we are to date

• Keeping the sustainable model sustainable

Page 14: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Where to from here?

• Career Development Services• Roll out to the County and beyond• New subsidised services- Career Boot-camps

• Hiring Solutions & Recruitment Training• Engaging with more employers to reinforce the CSR message

• Dunhill Education Centre

Page 15: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

The Future for This is UP• A scalable model that can be applied to all social welfare

offices with Ireland

• We will become a credible model of excellence with potential employers looking to recruit skilled unemployed and underemployed.

• This is UP wants to change the landscape for both employers and job seekers, by Unlocking Potential and building futures.

Page 16: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

Business Supporting Social Enterprise

benefits everybody. .

Page 17: This is UP - A Social Enterprise Case Study.  Karen Frampton, This is UP

This is UP

• Where 35 Patrick Street, Waterford

• T: 051 844546

• E: [email protected]

• W: www.thisisup.com

• f: www.facebook.com/thisisup

• t: www.twitter.com/thisisup1