this is provenance
DESCRIPTION
The popularity of artisanal imagery in advertising reflects the commercial reality of the huge growth in small business. Image Source have created a series of shoots around this subject capturing the detail, location and real moments that communicate emotion and trust.TRANSCRIPT
Provenance. Why does it
matter to us?
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Imagery of the artisanal reflects not only commercial reality but also the dreams of ‘solidity’, ‘anchorage’ and ‘certainty’ which have immense appeal in a working world that is anything but.
Photography of small or family businesses also signals ‘trust’ and wider values such as ‘sustainability’ and the notion of something being passed down generations. Like the handmade, these images speak the language of provenance — we know where this product comes from.
This type of imagery also signals a kind of ecology of business, of interdependency, of craft.
Sitting at the opposite end of the size spectrum to the global corporate brands, craft business is very much anchored to location and an understanding of locality, small moments and details that emotionally captures the viewer.
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In this series of shoots we are reminded of the importance of the craft
of the photographer in capturing the detail,
location and real moments, that communicate emotion and trust.
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Each environment is furnished with unfamiliar objects — what they mean is part of the secret craft
of the maker. They’re intimate, full of the signs of making, of the textures and materials that furnish the world of the ‘maker’.
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A new set of values is emerging that prizes the
local and the hand-crafted over the homogenous and
the manufactured. The new premium food is ethically
sourced and grown by the smallest producers in the most traditional
and artisanal way.
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There is a need to connect, to feel part of something
larger than ourselves. It’s a revolution of belonging.
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There is emotional significance in the small moments, in the detail.
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Photographer:Monty RakusenArt Director:Lee WheatleyLocation:North Yorkshire, United Kingdom
Photographer:Monty RakusenArt Director:Lee WheatleyLocation:North Yorkshire, United Kingdom
Photographer:Uwe UmstaetterArt Director:Siri VorbeckLocation: Mannheim, Germany
Photographer:FancyArt Director:Lisa CureskyLocation:United States
Photographer:Sofie DelauwArt Director:Tom LaybourneLocation:Florence, Italy
Photographer:Chad SpringerArt Director:Christina DittmarLocation:New York, United States
Photographer:BlendArt Director:Lisa Curesky
Photographer:Les & Dave JacobsArt Director:Ashley JouharLocation:Whissendine, Rutland, UK
Photographer:Wonwoo LeeArt Director:Lisa CureskyLocation:Portland, United States
Photographer:Zero CreativesArt Director:Tom LaybourneLocation:Cape Town, SA
Photographer:Hero ImagesArt Director:Lisa Curesky
Photographer:Rimagine Group LimitedArt Director:Lisa CureskyLocation:Shanghai, China
Photographer:Janie AireyArt Director:Sarah PerkinsLocation:London, United Kingdom
Photographer:Elke MeitzelArt Director:Siri VorbeckLocation: Melbourne, Australia
Photographer:Raphye AlexiusArt Director:Christina DittmarLocation:Monroe, United States
Photographer:Stefano GileraArt Director:Tom LaybourneLocation:Val di funes, Italy
Photographer:Sigrid GombertArt Director:Lee WheatleyLocation:Freiburg, Germany
Photographer:Hero ImagesArt Director:Lisa Curesky
Photographer:Sofie DelauwArt Director:Tom LaybourneLocation:Florence, Italy
Photographer:Hero ImagesArt Director:Lisa Curesky
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Photographer:Magdalena Niemczyk - ElanArtArt Director:Sarah PerkinsLocation:Saint-Lazare, Canada
Photographer:BlendArt Director:Lisa Curesky
Photographer:Henry DonaldArt Director:Ashley JouharLocation:Dorset, United Kingdom
Photographer:Kate BallisArt Director:Tom LaybourneLocation:Northcote, Australia
Photographer:Robin JamesArt Director:Tom LaybourneLocation:Cotswolds, United Kingdom
Photographer:Stefano GileraArt Director:Tom Laybourne
Photographer:MaskotArt Director:Lisa Curesky
Photographer:Sofie DelauwArt Director:Tom LaybourneLocation:Florence, Italy
Photographer:Sofie DelauwArt Director:Tom LaybourneLocation:Italy
Photographer:Sofie DelauwArt Director:Tom LaybourneLocation:Italy
Photographer:Stefano GileraArt Director:Tom Laybourne
Photographer:MaskotArt Director:Lisa CureskyLocation:Sweden
Photographer:Kate BallisArt Director:Tom LaybourneLocation:Northcote, Australia
Photographer:Magdalena Niemczyk - ElanArtArt Director:Sarah PerkinsLocation:Saint-Lazare, Canada
Photographer:Hero ImagesArt Director:Lisa Curesky
Photographer:Laura DossArt Director:Christina DittmarLocation:Los Angeles, United States
Photographer:Debby Lewis-HarrisonArt Director:Tom LaybourneLocation:London, United Kingdom
Photographer:FancyArt Director:Lisa CureskyLocation:Bavaria, Germany
Photographer:Kate BallisArt Director:Tom LaybourneLocation:Puerto Escondido, Mexico
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