this is not a master file · all large rolled rugs = area rug any folded rug = accent rug memory...

Style Guide 12/16/15

THIS IS NOT A MASTER FILE

This Label illustrates the importants and emphasis of the nameing conventions for the private labels.

200 Thread Count

Pillow Cases2 Pack

Cotton Rich for Extra Softness

Private Label Non-Consumable Design Heirarchy

1) Primary Information(Product Name)

4) Quaternary Information(Selling Feature)

5) Quinary Information(Product Measurement)

3) Tertiary Information(Product Di�erentiator)

2) Secondary Information(Program Category)

Pantone 7459

Pantone 476 Black

Base Colors

Page 1

All Runners = RunnerAll Large Rolled Rugs = Area RugAny Folded Rug = Accent RugMemory Foam = Memory FoamBath Rug Set = Bath Rug SetCotton Bath Rug = Cotton Bath Rug

Door Mat - See True Living

Selling Features (not more than 2) Non-Skid Indoor / Outdoor Indoor Use Outdoor Use Everyday Durable High Tra�c Machine Washable

Product Name

cl

#X1234

Stocking Code on All Core Items

Area RugStyle Name

21 in. x 34 in. (53.3 cm x 86.3 cm)

Indoor Use

1) Product Name

4) Selling Feature

5) Product Measurement

3) Product Di�erentiator

2) Program Category

No Clerarance Dot on Core Products

Comfort Bay Rugs - Naming Convention

Pantone 7459

Pantone 476 Black

Base Colors

Page 2

Small Typography Size Option

There are three size options for the

Comfort Bay typographic elements for use on packaging. The typographic elements will be dictated by the size and type of package being extended, when possible.

Small TypeSmall type is used on hang tags and package labels with a PDP less than 8 sq. In..

Product Name The product name appears as the foremost part of the naming hierarchy, when possible.

The Product name starts x-height below the di�erentiatorFont: Gotham Medium Size: 17 pt / 17 ptTracking: -25Color: PMS 476

Selling Feature:Font: Gotham BookSize: 12 pt Tracking: -50Color: PMS 476

Product Di�erentiator:Font: Gotham BoldSize: 8 pt Tracking: 0Color: Knock Out

Size, Quantity or Tertiary CopyFont: Gotham Book Size: 9 pt Tracking: 0Color: PMS 476

2 PackWashcloths

Soft & Absorbent

100% Cotton

12 in. x 12 in. (30 cm x 30 cm)

B

A

A

B

.625

Wash Cloths

2 3/8"

2 3/8"

Pantone 7459

Pantone 476 Black

Base Colors

1/2

1/2

Page 3

200 Thread CountPill height is equal to the cap height of the product name.275 inch.

Pillow Cases2 Pack


BB

There are three size options for the Comfort Bay typographic elements for use on packaging. These typographical elements will be dictated by the size and type of package being extended, when possible.

Medium Type Medium type is used on package labels with a PDP more than 8 sq. in. and not more than 26 sq. in.

Product Name The product name appears as the foremost part of the naming hierarchy, when possible. The Product name starts one cap height below the color bar element.Font: Gotham Medium Size: 28 ptTracking: -25Color: Knock Out

Selling FeatureFont: Gotham Book Size: 16 ptTracking: -50Color: Knock Out

Product Di�erentiatorFont: Gotham BoldSize: 11 ptTracking: 0Color: Knock Out

Size, Quantity or Tertiary CopyFont: Gotham Book Size: 10 ptTracking: 0Color: Knock Out

Comfort Bay Medium Type Label Option

1.25

Pillow Cases

1/3

1/2

Pantone 7459

Pantone 476 Black

Base Colors

Page 4




Selling Feature:Font: Gotham Book Size: 16 ptTracking: -50Color: Knock Out

Product Di�erentiator:Font: Gotham BoldSize: 11 ptTracking: 0Color: Knock Out

Size, Quantity or Tertiary CopyFont: Gotham Book Size: 10 ptTracking: 0Color: Knock Out

Comfort Bay Medium Type Label With Branded Logo

3M™ Moisture ManagementMetal Zippered Enclosure

Machine Washable for Easy Care

.375 in

.375 in

.1875 in

.1875 in

c l

Pantone 7459

Pantone 476 Black

Base Colors

Page 5

:

Comfort Bay Bath Towel J-Board

Center Line

0.75 in

100% Ring Spun Cotton

The Comfort Bay typographicelements will be dictated by the size and type of package being developed.

Product NameThe product name appearsas the foremost part of thenaming hierarchy, whenpossible.

Font: Gotham MediumSize: 26 ptTracking: -25Color: Pantone 476 C

Selling Feature:Font: Gotham BookSize: 12 ptTracking: -50Color: Pantone 476 C

Size, Quantity orTertiary CopyFont: Gotham BookSize: 10 pt pTracking: 0Color: Pantone 476 C

Bath TowelBath TowelDurable, Soft & Absorbent

Soft & Absorbent

27 in. x 52 in. (68.5 cm x 132 cm)

Comfort Bay Bath Set Header Card




Selling FeatureFont: Gotham BookSize: 16 ptTracking: -50Color: Pantone 476 C

Size, Quantity orTertiary CopyFont: Gotham Bold/BookSize: 8 ptTracking: 0Color: Pantone 476 C

17.5 in.

17.0 in.

When packaging shower hooks,place them in the bag with

the shower curtain. They shouldbe contained so they don’t movearound. Do not place them inside

the header card.

5 in.

5 in.

14 Piece Set Decorating Solution

14 P

iece Bath Set

14 P

iece

Bat

h Se

t

Shower Curtain70 in. x 72 in.

(177.8 cm x 182.8 cm)

Bath Rug14.5 in. x 27 in.

(36.8 cm x 68.5 cm)

Shower Curtain: 100% PEVATub Mat: 100% Vinyl

:

:Mat and tub surface should be clean and free of soap or bath oil. Wet floor of tub or shower, place mat in desired position and press firmly to adhere suction cups to the surface. Remove mat after each use and hang to dry. Wipe both mat and shower curtain clean with mild detergent as needed.

14 Pc Memory FoamBath Set

Decorating Solution Includes:Fabric Shower Curtain

Memory Foam Rug12 Metal Roller Ball Hooks





(177.8 cm x 182.8 cm)


(36.8 cm x 68.5 cm)

Fabric Shower Curtain

Memory Foam Rug

12 Metal Rollerball Hooks

14 Piece Set

14 Piece Set Decorating Solution

14 P

iece Bath Set

• Bath Mat• Curtain• Hooks





(177.8 cm x 182.8 cm)


(36.8 cm x 68.5 cm)

Fabric Shower Curtain

Memory Foam Rug

12 Metal Rollerball Hooks






Comfort Bay Bath Mat Header Card

For Non-Coreitems, the

Comfort Bay logoshould shift to

the left to makeroom for theprice point.

Common Back

Comfort Bay Shower Curtain Belly Band

10.5 in.

Water Rolls O� to Dry Quickly

Made of Soft Fabric

Fabric ShowerCurtain or Liner

Shower Curtainor Liner

WaterRepellant

PEVA - Chloride FreeOdorless

wat

er repellan

t



Font: Gotham Medium / BookSize: 35 pt / 20 ptTracking: -25Color: Pantone 476 C



3.0 in.

10.5 in.

3.0 in.

Shower Curtainand 12 Hooks

13 PieceSet

EmbossedTexture

13 Piece Set Bellyband Dieline All Other Bellyband Dieline

Comfort Bay Shower Curtain Belly Band, continued

Made of Soft Fabric

Shower Curtain

TexturedFabric

10.5 in.

3.0 in.

Made of Soft Fabric

Shower Curtainand 12 Hooks

13 Piece SetShower Curtain

or Linerand 12 Hooks

13 Piece Set

Clear Top

LetsLight In

Comfort Bay Poly Bag White Guide

Pantone 7459

Pantone 476 Black White

Base Colors

Page 11

ClassicStandard Bed Pillow

MachineWash and Dry

Hypoallergenic M Medium SupportFor Stomach Sleepers

Standard Pillow20 in. x 26 in. (51 cm x 66 cm)

Classic

Machine Wash and DryHypoallergenic

Machine Wash and DryHypoallergenic

M Medium SupportFor Stomach Sleepers



The Pillow Poly Bag has standard print area sizes. These sizes are to be consistent among all of the pillow styles.

The product name appearsas the foremost part of thenaming hierarchy, when possible.

Di�erentiatorFont: Lucida Bright DemiSize: 67 pt/80.4 PptColor: Pantone 476 C

Product NameFont: Lucida Bright DemiSize: 67 ptColor: Pantone 476 C

Selling Feature:Lucida Bright DemiSize: 24 ptColor: Knock Out

Tertiary CopyFont: Lucida Bright DemiSize: 24 pt Color: Knock Out

Size and QuantityFont: Lucida Bright DemiSize: 24 ptFont: Lucida Bright DemiSize: 24 ptColor: Pantone 476 C

Style Di�erentiating Colors:(The Swoosh and 1.625 in. band color varies per pillow style)

Basic Super Value - Pantone 2945Classic - Pantone 7459 220 Threadcount - Pantone 7472 Quilted Jumbo- Pantone 513 Jumbo Satin - Pantone 1797 2 Pack Standard - Pantone 383Body Pillow - Pantone 287Extra Firm 2” Gusset - Pantone 7543

Comfort Bay Pillow Poly Bag Guide

Pantone 7459


Base Colors

Revised 01/29/15

Place the Swoosh at 100% according to the correct color(See separate swoosh files)

.875 in. Tall Logo VerticallyCenteredin the 4th.1/4 in fromthe bottom.

1.75 in. Tall LogoCentered Vertically

.50 in from seam

.50 in from seam1.0 in.

DOLLAR GENERALS’WARNING STATEMENT: 12 point Gotham Bookplaced 1.0 inch from seam

Tertiary Copy

Product Name:24 pt LucidaBright Demi

Selling Feature: 24 pt Lucida Bright Demi

Tertiary Copy:24 pt LucidaBright Demi

Die Line

10.50 in

16.750 in

1.625 in

1.625 in

1.625 in

NOTE: All print areas arebacked with a flood white

Center information within the 1/4th if possible

CenterLine

4.125 in.

Differentiator

Place the Swoosh at 25% according to the correct color(See separate swoosh files)

Light Blue represents White

Machine Wash and Dry

Hypoallergenic

M

MF Medium/Firm SupportFor All Sleep Positions

F Firm SupportFor All Sleep Positions

Medium SupportFor All Sleep Positions

XF Extra Firm SupportFor Back and Side Sleepers

2” Gusset2

220 Thread Count

Super VALUE

2 Pack

Classic

Quilted

Satin

Body Pillow

Use PMS 7459 for all symbolsCopy will be knock out white.

Comfort Bay Pillow Poly Bag Guide Revised 01/29/15

Tertiary Copy Symbols Selling Feature Symbols Product Name Symbols

Comfort Bay Blanket, Folded Throw Poly Belly Band Guide

5.5 in

Front Panel Center

Back Panel Center

5.0 in

5.5 in5.5 in

Product Name: 30 pt. Gotham Bold

Di�erentiator: 30 pt. Gotham Bold

Dimensions: 14 pt. Gotham Book

Product Names = SizesTwinFull / QueenKing

Print WhiteClear Area

Do Not Print Clear AreaDo Not Print

6.75 in

6 in

5.5 in5 in

5 in

5.5 in

6.75 in

Front:

6.75 in

6 in

5.5 in5 in

5 in

5.5 in

6.75 in

Back:

Fixed Size

Fixed Size FixedSize

This length should beadjustable based on thethickness of the blanket

Closure



FRONT ARTWORKBACK ARTWORK

Pantone 7459


Base Colors

50 in. x 60 in. (127 cm x 152 cm)

TwinTwin

Soft Cozy Blanket

Print White

50 in. x 60 in. (127 cm x 152 cm)

Plush Sherpa

ThrowThrow

Comfort Bay Throws - Rolled

Overall SizeWill Vary

5.0 in

Front Panel Center

Back Panel Center

4.5 in

5.5 in5.5 in

5.0 in

5.5 in5.5 in

Pantone 7459


Base Colors

Print WhiteClear Area

Do Not PrintClear Area

Do Not PrintPrint White Product Name: 30 pt. Gotham Bold


Dimensions: 14 pt. Gotham Book

Comfort Bay Rolled Rug Insert Card

.125 in.

.125 in. .125 in.

39 inch x 56 inch39 inch x 56 inch

Indoor Use, DurableIndoor Use, DurableArea Rug

Area Rug

(99 cm x 142 cm)(99 cm x 142 cm)

8.0 in

5.0 in




Selling Features:Font: Gotham Book Size: 16 ptTracking: -50Color: Knock Out

Size, Quantity or Tertiary CopyFont: Gotham Regular

Font: Gotham BookSize: 21 pt

Size: 10 ptTracking: 0Color: Knock Out

Pantone 7459

Pantone 476 Black

Base Colors

3.0 in.

3/5 ths

2/5 ths

3 Piece Set Includes:3 Piece Set Includes:3 Piece Set Includes:

One Flat Sheet, One Fitted Sheet, One Pillow CaseFits Deep Pocket Mattress Up to 21 in. (30.4 cm)

Queen

Queen Sheet SetQueen Sheet Set Cotton Rich for Extra Softness

55% Cotton / 45% Polyester

200 Thread Count

3

One Flat Sheet, One Fitted Sheet, One Pillow CaseFits Deep Pocket Mattress Up to 21 in. (30.4 cm)

Queen S

heet

Set

Cot

ton

Ric

h fo

r Ext

ra S

oftn

ess

Fits

Dee

p Po

cket

Mat

tres

s U

p To

21 i

n. (

30.4

cm

)O

ne F

lat S

heet

, O

ne F

itted

She

et, 1

Pill

ow C

ase

55%

Cot

ton

/ 4

5% P

olye

ster

200

Thr

ead

Cou

nt

1.5 in. Tall LogoCentered Top to Bottom In this Area

Sheet Image as Shown, the Set of Sheets Arranged as Pictured

.35 in.

Small True LivingTypography Size Options

.25 in.

.125 in.

.125 in.

.25 in.

1.2 in. Color Bar

Cent

er To

p to

Bot

tom

Small type is used on package labels with a PDP less than 26 sq. in.

Medium type is used on package labels with a PDP more than 26 sq.

in. and not more than 45 sq. in.

Stocking Code#

3/5 Height

Cap Height

x-Height



There are four size options for the typographic elementsfor use on this packaging. The Comfort Bay typographicelements will be dictated by the size and typeof package being developed.

Medium TypeMedium type is used on packagelabels with a PDP more than26 sq. in. and not more than45 sq. in.




Product Di�erentiatorFont: Gotham BoldSize: 18 ptTracking: 0Color: Knock Out

Size, Quantity orTertiary CopyFont: Gotham BookSize: 25 Pt, 14 Pt and 10 ptTracking: 0Color: Knock Out

Comfort Bay Bedding U-Board

Pantone 7459

Pantone 476 Black

Base Colors

Pantone 7459

Pantone Cool Gray 8

Pantone 7503

Color Bar Size ColorsQueen Full Twin

3/5 ths

2/5 ths


Font: Gotham MediumSize: 36 pt/36 ptTracking: -45Color: Pantone 476 C

Selling FeatureFont: Gotham BookSize: 18 pt/18 ptTracking: -50Color: Pantone 476 C

Product Di�erentiatorFont: Gotham BoldSize: 18 ptTracking: -25Color: Knock Out

SizeFont: Gotham Bold, BookSize: 12 pt / 12 ptTracking: 0Color: Pantone 476 C

Fiber Content, Care InstructionsFont: Gotham Bold, Gotham BookSize: 10 pt/10 ptTracking: 0Color: Pantone 476 C

.25 in.

.25 in. .125 in.

Comfort Bay Bedding Insert

C/L

Blocks out

99%of light

• Protects Your Home from Heat and Cold • Machine Washable for Easy Care

1 Panel - Rod Pocket

Blackout

®

TeddyTeddyTeddy

Comfort Bay Blackout/Thermal/Room Darkening Labeling Heirarchy

Use the following product names and features

Blackout• Energy Saving• Blocks out 99% of Light• Protects Your Home from Heat & Cold• Machine Washable for Easy Care

Thermal• Energy Saving• Blocks out 98% of Light• Foam Back Panel Protects Home from Heat and Cold• Machine Washable for Easy Care

Room Darkening• Energy Saving• Blocks out 98% of Light• Protects Your Home from Heat & Cold• Machine Washable for Easy Care



Selling Feature: 15 pt. Gotham Medium18 pt. Leading

Tertiary Copy: 19 pt. Gotham Medium

Measurement: 14 pt. Gotham Book

Use the following curtain panel types in tertiary copy

• 1 Panel - Rod Pocket• 1 Panel with Grommets• 1 Panel - Tab Top

Product Name

Color Blocks willvary per ProductName

Selling Feature

Selling Feature(Will Not Change)14pt, 30 pt

Selling Feature(Will Not Change)20 pt Gotham Black

Product Measurement

Product Di�erentiator

Tertiary Copy

Gussets will vary in size

Pantone 7459

Pantone 476 Black

Base Colors

Black

Pantone7530 C

Pantone7459 C

ColorBlocks

.25 in. .25 in.

.25 in. 84 in.length

Energy SavingEnergy Saving

• Jaquard Scroll Design • Machine Washable for Easy Care

Decorative Window

1 Panel - Rod Pocket

®

HolbrookHolbrookHolbrook

HolbrookHolbrook

Comfort Bay Window Labeling Heirarchy


Product Name: Must read “Decorative Window”25 pt. Gotham Bold

Selling Feature: 15 pt. Gotham Book Tertiary Copy: 19 pt. Gotham Medium


Use the following curtain panel typesin tertiary copy• 1 Panel - Rod Pocket• 1 Panel with Grommets• 1 Panel - Tab Top

Product Name


Selling Feature

Product Measurement

Tertiary Copy

Gussets will vary in size

Pantone 7459

Pantone 476 Black

Base Colors

.25 in.

.25 in.

.25 in.

84 in.length

• Two Panels and One Swag Valance • Machine Washable for Easy Care

Decorative Window

Red RoosterRed RoosterRed Rooster

CenterLine

Comfort Bay Window Labeling - Sidewing

6.00”W

BH48

0.75”H

2.52”H

Product Description: BH48 Home Furnishing Hanger For Sidewing Inside 3/4” Tall

.75 in. Tall LogoCentered

5.1 in

Gusset Size Will Vary

Gusset Size Will Vary

3.75 in

CenterLine

Pantone 7459

Pantone 476 Black

Base Colors

Product Measurement

Tertiary Copy

.1875 in. .1875 in.

®

Product Name


Selling Feature



Selling Feature: 11 pt. Gotham Book

Tertiary Copy: 12 pt. Gotham Medium


For design assistance Contact:

Alicia Greer (On-site at Dollar General)phone: (615) 855-5393e-mail: [email protected]

Carole Ensleyphone: (615) 855-5352e-mail: [email protected]

©2014 Dollar General Corporation. Do not distribute or reproduce without permission. All packages are for concept and for position only and should not be used for print. All Rights Reserved.

The Dollar General™ logo is a trademark of Dollar General Corporation. If you would like to obtain the permission of Dollar General to make use of any of the materials in these guidelines, please contact Dollar General by writing to Dollar General at:100 Mission Ridge, Goodlettsville, TN 37072, Attn: Corporate Communications.

THIS GUIDE IS NOT

A MASTER FILE

this is not a master file · all large rolled rugs = area rug any folded rug = accent rug memory...

Documents