this is hong kong

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THIS IS HONG KONG

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Page 1: This is hong kong

THIS ISHONG KONG

Page 2: This is hong kong

Hong Kong! is ever changing, and like the metropolis it represents, the city brand also has to evolve with the times. ln 2010, Brand Hong Kong (BrandHK) was revitalised following an in-depth review to update the Brand’s core values and attributes and to reflect the community’s perceptions of and aspirations for the city. Today, Hong Kong defines itself as a free and dynamic society where creativity and entrepreneurship converge. Strategi-cally located in the heart of Asia, it is a cosmopolitan city offering global connectivity, security and rich diversity, and is home to a unique network of people who celebrates excellence and quality living.

The visual identity of BrandHK, which has taken on a more contemporary look, maintains the virtues of the original dragon logo — a mythical and powerful icon that links the city’s historic past with its energetic modernity.

The blue and green ribbons that extend from the dragon symbol-ise blue sky and a sustainable environment, while the red ribbon is the silhouette of Lion Rock, which represents Hong Kong people’s ‘can-do’ spirit. The flowing ribbons evoke versatility and the multiple colours signify the city’s diversity and dynamism.

The small icons that sometimes appear in applications of BrandHK designs are representative of the city, its lifestyle and heritage.

The chapters of this book present the key attributes and values of Hong Kong and its people. These are the basic elements of BrandHK — qualities that explain why there’s no city like Asia’s world city.

Page 3: This is hong kong

EXCELLENCE

FREE

COSMOPOLITAN 4 - 11

East Meets West l Culture & Arts l Sports

DYNAMIC 12 - 20

Economy, Trade Fairs & Conventions l Athletic Achievements Films, Animation & Creative Industries

SECURE 21 - 25

Governance & Law I Health & Welfare I Education & Research

DIVERSE 26 - 33

Multicultural Society I Urban Architecture & Heritage Cityscape & Nature

CONNECTED 34 - 42

Air, Sea & Land Traffic I Gateway to China I Infrastructure& Transport I Telecommunications

THIS IS HONG KONG 43 - 47

Famous People I Leisure

FACTS & FIGURES 48

MAPS 50 - 55

CONTACT US 56 - 57

CONTENTS

INNOVATIVE

QUALITY LIVING

ENTERPRISING

Page 4: This is hong kong

Hong Kong is Cosmopolitan

Global village !"#$%&'()*%&+',&-'.%& #/& 0#.)& 1#.)23& 3'4'.&

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East meets West D*(.'3'&E'I& N'7,8& %*'&G(9O!$%$5.& P'3%(4768&

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4 5

Hong Kong is a Special Administrative Region (SAR) of China and Asia!s most cosmopolitan city. It is a melting pot of cultures, and a place you will find the best of East and West.

Page 5: This is hong kong

The Man Hong Kong International Literary Festival !"#$%#$% &"'%(#))'$&% *'+'(,-&#./%.0% *,'-&#1'%2/)+#$"%3,#&#/)% #/%4$#-5%3#&"%/.1'+#$&$% $6*"% -$% 47#&-1% 8".$"5% 9'00,':% 4,*"',% -/;% <,-/=%>..,".6$'%-&&'/;#/)%&"'%?@A@%'1'/&B%C/%?@@D%&"'%0'$&#1-+%#/&,.;6*';%&"'% >-/% 4$#-/% E#&',-,:% 43-,;% &.% ,'*.)/#$'% 6/F6(+#$"';% 4$#-/%3,#&#/)%#/%2/)+#$"B

Hong Kong Arts Festival G#/*'% AHDI5%&"#$% 0'$&#1-+% "-$% (''/%&"'% J'3'+% #/% &"'%*,.3/%.0% &"'%-,&$%*-+'/;-,5%-%&#7'% 0.,% ,'$#;'/&$% -/;%1#$#&.,$% &.% '/J.:% &"'%('$&% &"'% 3.,+;% "-$% &.%.00',% #/% 76$#*5% .F',-5%;-/*'%-/;%&"'-&,'B

New art and cultural district !"'% 8.1',/7'/&% "-$%),-/&';%-/%6F0,./&%'/;.37'/&%.0%KGL?BM%(#++#./%&.%*,'-&'%-%3.,+;N*+-$$% #/&'),-&';%-,&$% -/;%*6+&6,-+% ;#$&,#*&% ./%-%F,#7'%O@N"'*&-,'%3-&',0,./&%$#&'%#/%P'$&%Q.3+../B%!"'%/'3%-,&$%-/;%*6+&6,-+%"6(%3#++%F,.1#;'% 0-*#+#&#'$% .0% ;#00','/&% &:F'$% -/;% $#R'$5% #/*+6;#/)% -%7')-%F',0.,7-/*'% 1'/6'5% -% *./*',&% "-++5% &"'-&,'$5% -% S#T6% *'/&',% U0.,%V"#/'$'% WF',-X% -/;% -% 76$'67B% <.$&',% Y% Z-,&/',$[% \V#&:% Z-,=[%*./*'F&%"-$%(''/%-;.F&';%0.,%&"'%;'$#)/%.0%&"'%;#$&,#*&B

Hong Kong!s universal appeal is borne out by a lively arts and entertainment scene, offering something for everybody throughout the year, from Western and Cantonese opera to rock and Canto-pop concerts, from ballet to modern dance and art exhibitions.

Cinematic tradition !"'%*#&:%-&&,-*&$%0.,'#)/%7.1#'7-=',$%-/;%"-$%F,.1#;';%7-/:%7'7.,-(+'%*#/'7-&#*%7.7'/&$B% 9-7'$%]./;%F-#;%-%1#$#&%#/%!"#$%&'$()*"$*"#$+,-.#'$+/'$UAHDOX%-/;%0)#$1',*"#2$0&3%U?@@?X5%3"#+'%]-&7-/%)+#;';%-7./)%&"'%$=:$*,-F',$%.0%V'/&,-+%#/%4&*5&'6$!"#$0&27$8')9"*$$#/%^./)%Q./)% #/*+6;'_%:'*#2$ *"#$02&9,'$ UAHDIX5%;&2&$<2,=*%!,5>$?&).#26$!"#$<2&.-#$,=$;)=#%U?@@IX%-/;%!"#$@)*A"")7#2BC$+/).#$*,$*"#$+&-&D3 E,-.)#2$,=$F,2*/'#$UAH``X5%,.7-/&#*%

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Film archive !"'% ^./)% Q./)% <#+7% 4,*"#1'% #$% ./'% .0% &"'% *#&:[$%

;-&#/)%(-*=% &.% &"'%'/;%.0% &"'%AH&"%*'/&6,:B%<#+7$%*-/%('%$''/%-&%3''='/;%$*,''/#/)$%.,%F,#1-&'+:%#/%-6;#.1#$6-+%(..&"$B

6 7

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Page 6: This is hong kong

Orchestras !"#$% &$"'())*"+,-% "$./()0$,)% ,$(% $()*1(+02% 3/(% 04"%-,$5()06%0/(%7"+5%8"+5%9/*-/,$:"+*.%;$./()0$,%,+1%0/(%7"+5%8"+5%

</*+()(%;$./()0$,6%(,./%/,=(%"=($%>?%:(:@($)%,+1%0"5(0/($%)0,5(%

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:(:@($)% ,+1% &($'"$:)% ,@"#0% FC% ."+.($0)% (,./% D(,$6% 4/*-(% 0/(%

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IJKE<;L)% M(&$()(+0,0*=(% N*)0% "'%

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()(%;&($,%U(=(-"&:(+0%!#+12

ART HK 3/(% 7"+5% 8"+5%

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5,--($*()%'$":%,@"#0%Z>%."#+0$*()2

Mega Events Fund 3/(%IESGZ% :*--*"+% 5"=($+:(+0%

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!"#$%&'"()'*+,(-%+(!-.,/%0"%4"$-1T.-,))%0(++*)%,+1%5"-'%0"#$+,:(+0)2

Vibrant nightlife $(5*"+%'"$%)/"&&*+56%+*5/0-*'(%,+1%O:")0%=*@$,+0%.*0D%-*'(P6%,.."$1*+5%

0"% ,+% *+0($+,0*"+,-% )#$=(D% @D% <JJ% Q-"@,-% 3$,=(-% ,+1% 3"#$*):% *+%

ACCB2% Beer festival H+%\#-D%ACGC%0/(%F0/%N,+%84,*%!"+5%[(($'()06%,%

.(-(@$,0*"+% "'% '""16% @(($% ,+1%

'#+6% 1$(4% .$"41)% "' % "=($%

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4*0/%-".,-)%,+1%0"#$*)0)2

Hong Kong Flower Show *)%,%:,R"$%,++#,-%(=(+0%

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5$(,0%:#)(#:)6% (,./%"''($*+5%,% =,$*(0D%

&$()(+02%

8 9

Page 7: This is hong kong

Hong Kong is Cosmopolitan

World Cup in 3D !"#$%&'""()$%%&'$*+&&,"(&#%"+-&("&(.-&$#(/"*&0.-*&&1"2%3&456&7898&0$+&+."0*&"*&:;&<=&

Horse racing

6-"6%-&"*&1-3*-+3$>+&$*3&0--?-*3+&352/*,& (.-& 2$#/*,&+-$+"*@&

Sports extravaganza AB-*(+& /*&

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Host of major sports events

The Hong Kong Sevens

/+& (.-& "*%>& #/(>& ("& .$B-& ."+(-3& (.-& E-B-*+&

With its multicultural population and great location, Hong Kong plays host to a variety of world-class sporting events through-out the year. Events that have acquired Major Sports (or !M" Mark) status may receive government subsidies, while other big sporting events are supported by the Mega Events Fund.

10 11

Page 8: This is hong kong

Hong Kong is Dynamic

From the hustle and bustle of its streets to its busy harbour and thriving bourse, Hong Kong radiates vitality. A finance, trading and shipping centre of world stature, the city supports a major film industry while also serving as a regional design and innova-tion hub.

World’s freest economy! "#$! %$&'()*$! +,-./)(',.01! )..-)2! 3./$4! ,5!67,.,8'7!+&$$/,8!&$9,&(!#)1!&).:$/!%,.*!;,.*!<!(#$!=,&2/01!>?(#!2)&*$1(!

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Most globalised economy %,.*! ;,.*! (,99$/! (#$! K?! 2)&*$1(!

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Competitive city -"#*.(/"01$2%2%3$'$44(5$6#7""8(9:;;Q).)*$8$.(!R$B$2,98$.(C!3(!&$8)'.$/!I#'.)01!8,1(!7,89$('('B$!7'(@!'.!(#$!

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Top banks and insurers

Fund management centre8).)*$8$.(!E-1'.$11!)8,-.($/!(,!FGY

Asian headquarters %,.*! ;,.*! &$8)'.1! (#$! 9&$5$&&$/! 2,7)(',.! 5,&!

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12 13

Hong Kong is Dynamic

Page 9: This is hong kong

Hong Kong is Cosmopolitan

The 12th Five-Year Plan !"#$ %&'()%&*$ +(,#-.#&/$ 0*&%$ "&1$ #%2)/1#2$

Offshore Renminbi centre

Six new growth sectors

Wine sparkles

Asia’s biggest fairs

Asian Aerospace

Hong Kong at World Expo 2010, Shanghai !"#$3)%4$5)%4$0&,(*()%$

Entertainment Expo

A great number of international trade events and conferences take place each year. The city has two of the biggest and best convention centres in Asia — the Hong Kong Convention and Exhibition Centre and AsiaWorld-Expo.

14 15

Page 10: This is hong kong

Action cinema !"#$%&"#$'(%)*+,-"#%+-#./*'%

!"#"$%&'$()&*# +',,(-',,)"#."$/0& 12"( 3/4$'5( (.0-.(% *#1% 12"(

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Star directors

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3=62&"#(&9( 42"(!/'7>&? @7( 42"(3&&0( 9&$(A&%"B(C/..8(1&*"42"$ =,"64'&7 @79"$7/,(D99/'$# 3/0"('7(C&7*(+&7*B()E$'/7()E$'/742%

Global awards

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Cycling champs

Runner and fencer

Sport stars

Hong Kong!s dynamism is personif ied by outstanding athletes who have won top honours. Li Lai-san is an Olympic gold medalist in windsurfing, while Wong Kam-po and Kwok Ho-ting are world champions in cycling.

Hong Kong has more than a century!s history in film-making. For decades the city was known as the "Hollywood of the East!, and its unique "action cinema! genre remains a potent force in international cinema. In recent years the local film industry has collaborated with Mainland film-makers to tap the huge Chinese and Asian markets, with enormous success at the box office.

16 17

Page 11: This is hong kong

Digital Media Centre !"#$ %&'&()*$ +#,&)$ -#.(/#0$ *12)(#,$ )($ ("#$-34#/51/(0$&6$)$7.&87#$6()(#91:9("#9)/($,&'&()*$;7*(&;#,&)$2/#)(&1.$:)2&*&(3<$=($

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;++#.$+%<").#)%=0#>.%;"2)*+( <1?"**%!"#$%&"%?0#$%?0#$%?/#$1:$8()2/% 5/@ ;-+% ,+12+)% /A% )-+%<.$01%B/"26<

Creative arts H*,$ 5/#;&6#6$)/#$57($(1$'11,$76#$(1$5/1;1(#$("#$ )/(6<$ !"#$ 5/#6(&'&176$ IJ$)/(6$ 62"11*0$ ("#$ J)?)..)"$-1**#'#$ 1:$ K/(6$ ).,$ %#6&'.0$15#.#,$ &(6$ K6&)$ 4/).2"$ &.$J#5(#;4#/$LAMA$&.$)$/#?&()*&6#,$B1.'$ C1.'$ 217/($ "176#<$ !"#$N12E#3$ -*74$ -/#)(&?#$ K/(6$

Hong Kong Science Park !"#$J2&#.2#$D)/E$")6$4#21;#$("#$2&(3F6$GO%$"74$:1/$21;5).&#6$&.$#*#2(/1.&260$&.:1/;)(&1.$(#2".1*1'3$).,$(#*#21;;7.&92)(&1.60$ $ 5/#2&6&1.$ #.'&.##/&.'0$ 4&1(#2".1*1'3$ ).,$ '/##.$ (#2".1*1'3<$ =.$(1()*0$)417($P@A$*12)*0$+)&.*).,$).,$1?#/6#)6$21;5).&#6$)/#$&.$/#6&,#.2#<$

Hong Kong!s dynamic a n i m a t i o n , s p e c i a l effects and comics industries have an international reputation. The Ani-Com Hong Kong Fair, held in conjunction with the Hong Kong Game Fair at the Hong Kong Convention and E x h i b i t i o n C e n t r e , attracts around half a million people each year.

The city has over 188 000 practitioners engaged in cultural and creative industries, in fields ranging from jewellery design to fashion, painting to interactive games, advertising to architec-ture, publishing to the performing arts, and music production to film-making. Hong Kong is also at the cutting edge of medicine.

18 19

Page 12: This is hong kong

Cyberport !"#$%&'%() *+) ,'-$) (')

-'%$)(,./)01)2'3.24)5.*/2./6)./6)

'7$%+$.+) 3'-&./*$+) +&$3*.2*+8

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7$/;$) :'%) -.C'%) =!>) ./6)

6*9*(.2) $/($%(.*/-$/() $7$/(+4)

,'($2) ./6) .) %$(.*2) $/($%(.*/-$/()

3'-&2$DA

Peak innovation E'/9) F'/9) G.+) #;*2() '/) *//'7.(*'/A) >,$) =HIJBK))@110)8)L1)M2'#.2)=//'7.(*'/)=/6$D)%./N$6)E'/9)F'/9)(,*%6)G'%26G*6$)./6)

Genomics hub E'/9)F'/9) *+)&'*+$6) (')#$3'-$).)9$/'-*3+) %$+$.%3,)

3$/(%$4)(,./N+)(')!,*/.O+) 2$.6*/9)9$/'-*3)3'-&./")PM=)Q)G,*3,),.+)(,$)

+.-$)3.&.3*(") .+) (,$) (,%$$) ('&) 2.#'%.('%*$+) */) (,$)RI) Q)#.+*/9) *(+)-.*/)

2.#'%.('%")*/)E'/9)F'/9A))

Creative industries F'/9O4)G.+)$+(.#2*+,$6)*/)@110)(')3'8'%6*/.($)(,$)6$7$2'&-$/()':)(,$)3*("O+)

3%$.(*7$)*/6;+(%*$+)./6)'::$%)'/$8+('&)+$%7*3$+A

Medical breakthroughs =/)S./;.%")@1LL4).)R/*7$%+*(")':)E'/9)F'/9)

+;33$++:;22") 9$/$%.($) ,;-./) */6;3$6) &2;%*&'8

($/() +($-) 3$22+) <,*TI!+?) G*(,';() ;+*/9)

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(%$.()2$;N$-*.A)

The Basic Law E'/9)F'/9O+)-*/*83'/+(*(;(*'/4);/6$%)P$*C*/9O+).;(,'%*("4)

9;.%./($$+)(,$):;/6.-$/(.2)%*9,(+)./6):%$$6'-+)':)%$+*6$/(+4):%'-):%$$6'-)

':)+&$$3,)('):%$$6'-)':)-'7$-$/(4)$U;.2*(")#$:'%$)(,$)2.G)./6).33$++)(')

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Safe city E'/9)F'/9)*+)'/$)':)(,$)G'%26O+)+.:$+()3*(*$+4)G*(,)'7$%.22)3%*-$)

%.($+)<*/32;6*/9).%-$6)./6)7*'2$/()3%*-$+?).-'/9)(,$)2'G$+(A)V$9.%6$6).+)

8

$7$%"))L11)111)&$'&2$)*+).-'/9)(,$)G'%26O+),*9,$+(A)

Corruption free =/($%/.(*'/.2) +;%7$"+)3'/+*+($/(2") %.($)E'/9)F'/9).+)

=/($%/.(*'/.2O+)!'%%;&(*'/)T$%3$&(*'/+) =/6$D) %./N$6)E'/9)F'/9) (,$) LW(,)

2$.+()3'%%;&().-'/9)LXY)3';/(%*$+)./6)&2.3$+)&'22$6)Q) (,$)+$3'/6) 2$.+()

3'%%;&() */)B+*.A) )B33'%6*/9) (') (,$)@1LL)+;%7$")#") (,$)E'/9)F'/98#.+$6)

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+$3'/6)32$./$+()&2.3$).-'/9)L\)B+*./)%$9*'/+)+;%7$"$6A))

Hong Kong is Secure

20 21

The rule of law, clean government and a police force among Asia!s finest combine to create a stable and safe environment for people to live, work, study and enjoy life. A comprehensive health and welfare system, free education and a level playing field for business make a society that cares for the rights and well-being of its citizens.

Page 13: This is hong kong

One Country, Two Systems

!

!

Level playing field

Low taxes

Arbitration

Equality

World-class MBA and EMBA

!"#$#%"$&'(")*+

!

22 23

Top-notch universities

!

"!

!

Page 14: This is hong kong

12 years’ free education !"#$%&'#()*#)+$ #,+#)-#-$ .(##$#-/01+2&)$ 2)$ 3/4520$ 6#0+&($60"&&56$ .(&*$)2)#$ 7#1(6$ +&$ 89$7#1(6$ 2)$ +"#$ 9::;<:=$ 60"&&5$7#1(>$ ?'#($ =@$ 3#($ 0#)+$ &.$7&/)A6+#(6$ )&B$ A&$ &)$ +&$6#)2&($6#0&)-1(7$&($#C/2'1<5#)+$ '&01+2&)15$ #-/01+2&)D$B"25#$ 31(+20231+2&)$ 2)$

3&6+<6#0&)-1(7$ #-/01+2&)$ 26$&'#($E:$3#($0#)+>

Epidemics control F&)A$G&)AH6$1-'1)0#-$3/4520$"#15+"01(#$676+#*$"16$#..#0+2'#57$0&)+(&55#-$'1(2&/6$#32-#*206$6/0"$16$I#'#(#$J0/+#$K#632(1<

(#0#2'2)A$ 3(126#$ .(&*$ +"#$ L&(5-$ F#15+"$ ?(A1)2M1+2&)$ NLF?O>$ FGP$ 1)-$<

Food safety !"#$Q#)+(#$ .&($R&&-$I1.#+7$B&(S6$05&6#57$B2+"$+"#$5&015$+(1-#$1)-$0&)6/*#(6D$1/+"&(2+2#6$2)$+"#$

T12)51)-$ 1)-$ &'#(6#16D$ 1)-$2)+#()1+2&)15$ &(A1)261<+2&)6$ (#51+#-$ +&$ .&&-$61.#+7D$ +&$ #)6/(#$ +"1+$.&&-$ &)$ 615#$ 2)$ F&)A$G&)A$ 26$ 61.#>$J$)/+(2+2&)$514#552)A$ 51B$ 01*#$ 2)+&$#..#0+$ 2)$ 9:8:$ +&$ "#53$0&)6/*#(6$*1S#$2).&(*#-$.&&-$0"&20#6$1)-$+&$3(#'#)+$*265#1-2)A$ &($ -#0#3+2'#$0512*6>

Healthy city F&)A$ G&)A$ "16$ 1$B&(5-<05166$ "#15+"01(#$ 676+#*$6/33&(+#-$47$$3(&.#662&)156>$F&)A$G&)A$ 3#&35#$ #)U&7$ 1*&)A$ +"#$"2A"#6+$ 52.#$ #,3#0+1)02#6$ 1)-$5&B#6+$2).1)+$*&(+152+7$(1+#6$2)$+"#$ B&(5->$ V)$ 9:8:D$ +"#$1'#(1A#$ 52.#$ #,3#0+1)07$ B16$;:$ 7#1(6$ .&($ *#)$ 1)-$ ;@>=$7#1(6$ .&($ B&*#)D$ B"25#$ 2).1)+$-#1+"6$ 6+&&-$ 1+$ 8>W$ 3#($ 8$ :::$(#A26+#(#-$52'#$42(+"6>

Social security$!"#$Q&*3(#"#)62'#$I&0215$I#0/(2+7$J6626+1)0#$NQIIJO$I0"#*#$ 3(&'2-#6$ 1$ 61.#+7$ )#+$ .&($ +"#$ 5#66$ 3(2'25#A#->$ !&$ #)0&/(1A#$ +"#$4/62)#66$6#0+&($+&$"#53$+"#$3&&(D$+"#$%&'#()*#)+$6#+$/3$1$Q&**/)2+7$Q1(#$R/)-$ 2)$ 9:88$ B2+"$ 0&)+(24/+2&)6$ .(&*$ +"#$ %&'#()*#)+$ 1)-$ +"#$ 4/62)#66$

Public housing !"#$02+7H6$3/4520$"&/62)A$3(&A(1**#$26$&)#$&.$+"#$51(A#6+$2)$+"#$B&(5->$J4&/+$9>:W$*2552&)$3#&35#D$&($X:$3#($0#)+$&.$+"#$3&3/51+2&)D$52'#$2)$ WYE$ ;::$ 3/4520$ (#)+15$ "&/62)A$ /)2+6$ 1)-$ 1)&+"#($ 8;$ 3#($ 0#)+$ 52'#$ 2)$

F&/62)A$J/+"&(2+7$4/25-6$14&/+$8@$:::$3/4520$"&/62)A$/)2+6$1$7#1(>$

24 25

Page 15: This is hong kong

Freedom of expression !"#$%$&'#( )'*%$+,-( $./+)+./+.%( 0"$&+,( './($.%+*+,%(1*"2),(,)+'3(4*++#5('./(")+.#5($.(6".1(7".1-(89$#+('(0"&'#('./(

0$:*'.%()*+,,(+.,2*+,(/+:'%+('./( *+)"*%'1+(".( $,,2+,("4( %9+(/'5;(!2:#$&(

/+<".,%*'%$".,('*+(&"<<".('./-(:5('./(#'*1+-()+")#+(+=+*&$,+(,2&9(*$19%,(

$.('()+'&+42#('./("*/+*#5(8'5;(

Religious freedom >92*&9+,-(<",?2+,-(,5.'1"12+,-(>9$.+,+( %+<)#+,(

'./("%9+*()#'&+,("4(8"*,9$)(1$0+('##(<'@"*(*+#$1$".,('(4"&2,(4"*(%9+$*(4'$%9;

Culinary paradise A2,%(':"2%(+0+*5(3$./("4(&2$,$.+(&'.(:+(4"2./( $.(6".1(7".1;(B9+(!"#$%&"'()*"+%(,-(.-'/( 0-'/( 1'+( !1#1*( 2344( 4+'%2*+,( CDE( #"&'#(&2#$.'*5('%%*'&%$".,-(*'.1$.1(4*"<(9"%+#(*+,%'2*'.%,(%"(

<"/+,%(.""/#+(,9"),;(A2,%(4"##"8(%9+(()*"+%('./(5"2(

*+,%'2*'.%,(*$19%(9+*+F

Social harmony )+*(&+.%("4( %9+()")2#'%$".-( #$0+( $.(9'*<".5( $.(6".1(

7".1;(B9+(G"0+*.<+.%(4'&$#$%'%+,(%9+$*($.%+1*'%$".($.%"(

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Central-Mid-Levels Escalator >".,%*2&%+/(%"(9+#)()+")#+(,&'#+(%9+(

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International Commerce Centre

":,+*0'%$".(/+&3;(

Hong Kong is an ultra-modern city, yet it retains great variety, with a mix of old and new, Western and Chinese architecture, and some of the world!s most iconic and unique structures. The Government is keen on conservation, sustainability and revitali-sation of urban heritage.

26 27

Hong Kong is an open, tolerant and pluralistic community. Here people are free to air their views and follow their religious and political beliefs. Hong Kong!s diversity is also reflected in the array of international cuisine on offer.

Hong Kong is Diverse

Page 16: This is hong kong

Conservation and revitalisation !"#$%%&'#()*#+,-*."/*"(# 0123#,4(#1#5,/6.*)*"72-*#601"#8,.#()*#9*"(.10#:27(.25('#3*(1202";#()*#5,"7*.-1(2,"#1"3#.*-2(10271(2,"#,8#<*=#>42032";7# 17# ?*00#17# ()*# ;.**"2";#1"3# *")1"5*/*"(#,8#?1(*.8.,"(#1.*17@#A01"7# 1.*# 107,#18,,(# (,# (.1"78,./#72B# )27(,.25# >4203C#2";7# 2"(,# 540(4.10#01"3/1.<7# 2"#9*"(.10# 1"3# D1"#9)12@# E/,";# ()*#>42032";7# (,# # >*#

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Tamar Government Headquarters F(1.(2";#8.,/#()*#017(#G41.(*.#,8#

3*72;"# ,8# ()*# "*?# )*13G41.(*.7# 27# 6*,60*# ,.2*"(*3'# /1B2/272";# 64>025#155*772>202(=# ?)20*#107,# 5.*1(2";# 1"#25,"25# >42032";# ()1(#7=/>,0 27*7# ,6*"#;,-*."/*"(@ # !"#1332(2,"# (,# ;,-*."C

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Two International Finance Centre :*72;"*3# >=# !(1021"# 1.5)2(*5(#

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HSBC Main Building :*72;"*3# >=#Q.2(27)# 1.5)2(*5(# I,.3# R,7(*.'# # ()27#*=*C51(5)*.# ?2()# 2(7# 84(4.27(25# 7(**0#7(.45(4.*# 1"3# 76*5(15401.# 1(.24/'# 27#",(1>0*#8,.#2(7#47*#,8#"1(4.10#02;)(2";@

Historic buildings H)*#9,4.(# ,8# R2"10#E66*10# 27# 3*72;"1(*3# (,# .*(4."# (,# 2(7#8,./*.#J4325210#6.*/27*7#2"#9*"(.10'#?)*"#()*# 54..*"(# (*"1"('# ()*# I*;2701(2-*#9,4"520'# /,-*7# 2"(,# "*?# 6.*/27*7# 1(#H1/1.# 2"# 01(*# $%OO@# H)*#>42032";'#?)25)#,6*"*3#2"#O&O$'#27#1#3*501.*3#/,"4/*"(@#

Sam Tung UK and Tsang Tai Uk -2001;*7'#()*=#?*.*#>420(#17#7(.,";),037#8,.#()*#9)1"#501"#1"3#()*#H71";#501"#.*76*5(2-*0=@##9,"7(.45(*3#2"#OSPT'#F1/#H4";#U<#2"#H74*"#D1"#?17#.*7(,.*3#2"#O&PS#1"3#,6*"*3#(,#()*#64>025#17#1#/47*4/@##9,"7(.45(2,"#,8#H71";#H12#

King Yin Lei 9,"7(.45(*3# 2"# O&LS# >=# 1#6.,/2"*"(#9)2"*7*#/*.5)1"('# ()*#>42032";# V# 0,51(*3# 2"# ()*#466*.C50177# .*723*"(210#

V# 27# 1# .1.*# 74.-2-2";#*B1/60*# ,8# 9)2"*7*#

5,"7(.45(2,"# *B5*00*"5*# ,8#>,()# 9)2"*7*# 1"3# D*7(*."#

28 29

Page 17: This is hong kong

St John’s Cathedral !"#$#%& '()& *#)+,-#& ,$& ./012& 34,*& ,*& 34#& (5%#*3&*6)+,+,$7& 8#*3#)$& #--5#*,9*3,-95& :6,5%,$7& ,$& ;($7& <($7& 9$%& ($#& ('& 34#&(5%#*3&=$75,-9$&-46)-4#*&,$&34#&>9)&?9*3@

Vertical city A,B,3#%& *"9-#& '()& 6):9$& %#+#5("B#$3& -(B:,$#%& C,34&9)-4,3#-36)95& 9$%& #$7,$##),$7& 9-4,#+#B#$3*& 49+#& 7,+#$& ),*#& 3(& B()#&*DE*-)9"#)*&,$&;($7&<($7&FG&GHHI&349$&9$E&(34#)&-,3E2&'(55(C#%&:E&J#C&K()D&

9)#&,$&34,*&-,3E@&

Country and marine parks =:(63& GH& "#)& -#$3& ('& ;($7& <($7& ,*&&

3(&-($*#)+93,($&9$%&)#-)#93,($2&-(+#),$7&(+#)&0H&"#)&-#$3&('&,3*&59$%&9)#9@&

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Bethanie M6,53&:E&34#&N,**,($*&

)#*3()#%& '()B#)& -49"#5& 9$%&*9$93(),6B& ,*& $(C& 4(B#& 3(& 34#&;($7& <($7& =-9%#BE& '()&

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Hong Kong packs amazing colour into its 1 100 square kilome-tres. The cityscape ranges from skyscrapers to historic monu-ments, while the countryside offers mountains, forests, wetlands, beaches, islands and stunning rock formations. Scenic country parks and hiking trails are just a stone!s throw from downtown.

30 31

Page 18: This is hong kong

The bauhinia

Rare species

Hiking trails

!"#$%&'(")*

Biodiversity

Geopark

Tree planting

Mai Po and Inner Deep Bay Ramsar Site

Hong Kong Wetland Park

Busy Mong Kok

+,"--$((% ./012%3$4/02(

32 33

Page 19: This is hong kong

Hong Kong International Airport (HKIA) !"#$% #$% &"'% ()*+,-$%

*'.#)/0+%)*.0/#$0&#)/$%$#/1'%#&$%

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Boundary crossings

Busy port

Vital stop in global trip

!"#$%&'()*'+#",&'-%'.-/)(0'1203

Hong Kong is located at the heart of Asia. Connected by some of the best transport systems and by state-of-the-art telecommuni-cations which everyone can access, the city is an international centre for finance, logistics, trade, shipping and tourism.

Hong Kong is Connected

34 35

Page 20: This is hong kong

Stonecutters Bridge !"#$%&%'&"(% )*&(%+,% -% .-/%'0#10)2%3#+(045##01)%

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Road links A$0%*1+*+)07%A50(%L5(%;%

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Hong Kong is well-linked by tunnels and bridges. Major infrastructure projects are well underway to enhance the city!s connections with Mainland China and the rest of the world.36 37

!"#$%#&%'$()"*%%$+,'+-'#.*',*/'0"1$%*'#*"($,23'$,'%+1#.*",'4+/3++,5

Page 21: This is hong kong

Top commute !"#$%&!'("!)*+$,%-.&#/$0)(12$34$,&%$.&"2$(5$6("7$8("79'$,!''&"7&%$2%-,'$!%&$:!#&$("$,1)*-.$2%!"',(%2/$;"$<44=>$!"#$%&$:!7!?-"&$,*!.&#$2@&$.-2+$2(,$(5$2@&$A(%*#9'$BC4$D&'2$E(::12&'9/$

Mass transit F@&$G!''$F%!"'-2$H!-*A!+9'$2&%%-2(%+IA-#&$ "&2A(%J$ .(:,%-'&'$ "-"&$*-"&'$!"#$2@&$0-%,(%2$KL,%&''$*-"&>$.!%%+-"7$!"$ !M&%!7&$ N/=$:-**-("$,!''&"7&%'$#!-*+/$;"$!##-2-(">$!$O-7@2$H!-*$'+'2&:$%1""-"7$-"$"(%2@A&'2&%"$ P&A$ F&%%-2(%-&'$ 2%!"',(%2'$Q<N$N44$.(::12&%'$#!-*+/

With a highly efficient transport network ranging from its modern metro-rail system to the gravity-defying peak tram, double-decker buses, minibuses and high-speed ferries, Hong Kong is one of the least car-dependent cities in the world. The public transport network handles around 11 million passenger trips a day.

Historic trams 2%!:A!+$ (,&"&#$ -"$ C34Q>$ !"#$ -2'$

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38 39

Star Ferry F@&$ '2!2&*+$ U2!%$ [&%%+$%-#&$!.%(''$S-.2(%-!$6!%)(1%$ %&:!-"'$@-7@*+$ ,(,1*!%$ A-2@$ %&'-#&"2'$ !"#$

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Page 22: This is hong kong

Tourist destination !"#$% &'% #())("*% +(,(-".,%/0#$% -"% 1"*2% 3"*2% (*%45657% 0% 2."8-9% ":% 46;<%=$.%/$*-%"*%455>;%?(,(-".,%:."#% @0(*)0*A% B9(*0%90+$% C$$*% "*% -9$% .(,$%%,(*/$% -9$% (*-."AD/-("*% ":%-9$% E*A(+(AD0)% ?(,(-%!/9$#$%(*%455&;%

China links F(*G,% 8(-9%-9$% 9(*-$.)0*A% 90,% 9$)=$A%1"*2% 3"*2% -.0*,:".#% (*-"%0% ,$.+(/$,% $/"*"#H7% 0:-$.%-9$%CD)G%":% (-,%#0*D:0/-D.I(*2% (*AD,-.($,% #"+$A% -"%@0(*)0*A% B9(*0;% J9$%K0*IKLM% $/"*"#(/% N"*$7%89(/9% (*/)DA$,% *(*$% ,"D-9%B9(*0% =."+(*/$,7% 1"*2%3"*2%0*A%@0/0"7%(,%9"#$%-"% OP6% #())("*% =$"=)$%Q/"#=0.0C)$% -"% -9$% RST,%="=D)0-("*U7% 0*A% 0//"D*-,%:".% &V% =$.% /$*-% ":% B9(*0T,%WMK%Q(*/)DA(*2%1"*2%3"*2%0*A%@0/0"U;

Springboard to global markets 1"*2%3"*2%0/-,%0,%0%,=.(*2IC"0.A%:".%@0(*)0*A%B9(*0T,%$*-$.=.(,$,%,$$G(*2%-"%$X=0*A%2)"C0))H;%Y,%":%$*A%%M$/$#C$.%45657%V>4%@0(*)0*A%/"#=0*($,%8$.$%)(,-$A%(*%1"*2% 3"*27% 8(-9% -"-0)% #0.G$-% /0=(-0)(,0-("*% ":% S!Z6;V&% -.())("*7% VP%=$.%/$*-%":%-9$%#0.G$-%-"-0);

Investing in China 1"*2% 3"*2% (,% @0(*)0*A% B9(*0T,% )0.2$,-%,"D./$% ":% :".$(2*% (*+$,-#$*-7% % 0//"D*-(*2% :".% O&;P% =$.% /$*-% ":% -9$%*0-("*0)% -"-0)% 0,% 0-% $*AI[$C.D0.H% 4566;% Y% :.$$% -.0A$% =0/-% 8(-9% -9$%@0(*)0*A%\%-9$%B)",$.%R/"*"#(/%K0.-*$.,9(=%Y..0*2$#$*-%QBRKYU%\%=."+(A$,%-0.(::I:.$$%0//$,,%-"%-9$%@0(*)0*A%:".%1"*2%3"*2%#0*D:0/I-D.$.,%0*A%$*90*/$A%0//$,,%:".%1"*2%3"*2%,$.+(/$%,D==)($.,%(*%OO%,$/-".,;%

Hong Kong!s strategic location at the mouth of the Pearl River Delta (PRD) makes it the natural gateway to China. With a huge pool of entrepreneurs experienced in Chinese culture and international business protocol, the city is an ideal base for companies seeking access to China – and equally for Chinese companies reaching out to the world.

Hong Kong is a global communica-tions hub with excellent communi-cations infrastruc-ture. It was the first major city in the world to have a fully digitalised telephone network and the first in Asia to implement operator number portability.

40 41

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Page 23: This is hong kong

Chief Executive !"#$"#%&$'($)"#$*'+,$-'+,$./0$1'2#3+4#+)$56$)"#$7"5#($89#:;)52#<$="'$56$%&256#&$>?$)"#$89#:;)52#$7';+:5@$%+&$%6656)#&$>?$ AB$ C'@5)5:%@@?$ %CC'5+)#&$

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Multifaceted Sinologist F3'(#6G6'3$H%'$!6;+,GI$"%6$='+$+;4#3';6$

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Hong Kong is home to some very prominent !sons" and !daugh-ters". Politicians share the limelight with actors, musicians, professionals, business people and others who have placed Hong Kong on the world stage in their respective fields.

This is Hong Kong

4342

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Page 24: This is hong kong

Tai Chi !"#$% &'(#)'*% +&,*#&-% &,*.% &-$/% 0'/1'% &$% 2$"&3/1% 4/5#'67.% #$% &%

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Hong Kong is a busy city, but people find time for rest and relaxation. A walk in the park, a family meal, a game of mahjong with friends, an evening at the cinema or a spot of karaoke – there are many ways to take a break in Hong Kong, and many things to see.

4544

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Page 25: This is hong kong

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Page 26: This is hong kong

HONG KONGFacts and Figures 2010

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Page 27: This is hong kong

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! " ! # $ % &"'( '( HONG KONG

SPECIAL ADMINISTRATIVE REGION

HONG KONG ISLANDLANTAUISLAND

LAMMAISLAND

CHEUNGCHAU

TSING YI

Ping Chau

SHEUNG SHUI

SHENZHEN

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SHA TIN

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KOWLOONTSIM SHA

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CENTRALDISTRICT

ABERDEEN

TSEUNGKWAN O

TUNGCHUNG

LANTAUPEAK

Hong KongInternational Airport

SAIKUNG

TAI MOSHAN

HONG KONG ISLANDLANTAUISLAND

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TSING YI

Ping Chau

SHEUNG SHUI

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Tian TanBuddha Statue

Tian TanBuddha Statue

HONG KONGDISNEYLANDHONG KONGDISNEYLAND

OCEAN PARKOCEAN PARK

HONG KONGWETLAND PARK

HONG KONGWETLAND PARK

STANLEYBAY

STANLEYBAY

SHEK OSHEK O

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Hong KongInternational Airport

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SIK SIK YUENWONG TAI SIN

TEMPLE

HONG KONGGEOPARK

HONG KONGGEOPARK

HONG KONGGEOPARK

HONG KONGGEOPARK

HONG KONGGEOPARK

HONG KONGGEOPARK

SOUTH CHINA SEA

VICTORIA H ARBOUR

Page 28: This is hong kong

LEGE

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Page 29: This is hong kong

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Page 30: This is hong kong

CONTACT US

Related Organisations:

Hong Kong Tourism BoardTel: 852–2807–6543www.discoverhongkong.comE-mail: [email protected] Kong Trade Development CouncilTel: 852–1830–668www.hktdc.comE-mail: [email protected] Hong KongTel: 852–3107–1000www.InvestHK.gov.hkE-mail: [email protected]

Photo creditsPg 7 Photo of the ballet dancer © Courtesy of the The Hong Kong BalletPg 7 Photo of model of New Cultural District © West Kowloon Cultural District AuthorityPg 16 Photo of Wong Kam-po and Kwok Ho-ting © Wen Wei PoPg 16 Photo of Ng On-yee © Hong Kong Billard Sports Control CouncilPg 17 Photo of John Woo © Wen Wei PoPg 17 Film still of Echoes of Rainbow © BIG Pictures Ltd, DADI Century (Beijing) Ltd, DADI Entertainment Ltd and Film Development Fund

Hong Kong Special AdministrativeRegion Government (HKSAR)www.gov.hk

Information Services [email protected]

Brand Hong Kong Management [email protected]

Hong Kong government offices around the world

The Office of the HKSAR Government in Beijing

Hong Kong Economic and Trade Offices(HKETOs)

An electronic version of this booklet is available at

www.brandhk.gov.hk/en/facts/publications/thisishongkong.html

Keep up with Hong Kong's latest developments at http://www.news.gov.hk/en/index.shtml.

Published by the Information Services

Department of the HKSAR Government

©Copyright Reserved

(June 2011)

Printed by the Government Logistics Department(Printed with environmentally friendly ink on paper made

from woodpulp derived from sustainable forests)

Every effort has been made to ensure accuracy. The HKSAR Government is not responsible for any inaccuracies, errors or omissions

in this publication, or for any loss, action, or inaction arising form the use of, or for advice based on, any information therein.