this data report is brought to you by kalinax © kalinax ... · 5) argentina (#14 adidas, #11 nike,...
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This Data Report is Brought to You by Kalinax © KALINAX 2016. ALL RIGHTS RESERVED. YOUR DATA Has a Story to Tell! Find out more at kalinax.com
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This Data Report is Brought to You by Kalinax © KALINAX 2016. ALL RIGHTS RESERVED. YOUR DATA Has a Story to Tell! Find out more at kalinax.com
Please note this report was produced on the initiative of Kalinax and is not commissioned
by another organization.
Please do not cite this report before consulting our experts. We will not charge you, but will
provide you guidance on how to read the charts and insights presented here.
For more information or media relations, please email [email protected].
You will receive a reply within 24 hours, where possible.
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This Data Report is Brought to You by Kalinax © KALINAX 2016. ALL RIGHTS RESERVED. YOUR DATA Has a Story to Tell! Find out more at kalinax.com
1. Interest vs. Global revenue 2015
Sales Source: statista
2. Country analysis:
Top 10 for each brand (results expressed in Google searches %).
Adidas:
The USA Google searches 104,844 ≈ Germany Google searches 104,145
7 European countries
The top 10 represents 60.5% of the global interest
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Nike:
The USA has 1.54x more Google searches than France (2nd)
The USA has 2.33x more Google searches for Nike than for Adidas (more 140k daily
impressions)
The top 10 has 1.69x more Google searches for Nike than for Adidas
Germany has 1.20x more Google searches for Adidas than for Nike (more 17k daily
impressions)
8 European countries
The top 10 represents 67.4% of the global interest
Adidas search
Nike search
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Top 10 Global (all brands):
Only Germany has preference for Adidas
The top 10 represents 64.3% of the global interest
Global search
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Per capita top 5 for each brand:
Top 5 for each brand (results expressed in Daily Google Searches per Million of population).
Adidas search per capita
Nike search per capita
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Global per capita top 5:
Global search per capita
3. Regional analysis:
Top countries by region and brand (Google searches of country in relation to the total Google
searches of each region)
3.1. Europe
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Adidas search in Europe
Nike search in Europe
3.2. NAM
Adidas search in North America Nike search in North America
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3.3. APAC
Adidas search in Asia-Pacific Nike search in Asia-Pacific
3.4. LATAM
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Adidas search in Latin America Nike search in Latin America
3.5. AFRICA & ME
Adidas search in Africa & Middle East Nike search in Africa & Middle East
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4. Top regions by brand:
Europe has 3.62x more Google searches than NAM (2nd)
Adidas:
Europe has 4.72x more Google searches than LATAM (2nd) and 4.79x than NAM (3rd)
Nike:
Europe has 3.11x more Google searches than NAM (2nd)
5. Top brands by region:
Nike dominates all the regions
6. Emerging markets:
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1) Brazil (#5 Adidas, #6 Nike, #5 Global, #1 LATAM market) – Preference for Nike
2) Netherlands (#8 Adidas, #7 Nike, #7 Global, #5 European market) – Preference for Nike
3) Turkey (#12 Adidas, #8 Nike, #9 Global, #7 European market and #1 Non-EU market) –
Preference for Nike
4) Poland (#11 Adidas, #9 Nike, #10 Global, #8 European market) – Preference for Nike
5) Argentina (#14 Adidas, #11 Nike, #12 Global, #2 LATAM market) – Preference for Nike
Highlight to the Netherlands which is the smallest country and the least populated of the
top 10
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