thiRd / FouRth QuARtER 2011

Commercial team members from the Flat, Tubular, and Long Product Groups gathered in Chicago this fall for the company’s First Annual North American Sales Meeting. The two-day summit included a mix of team building and educational sessions, with the ultimate focus on how to better serve our customers.

Jeffrey Gitomer, sales guru and author of The Little Red Book of Sales, delivered a motivating session, encouraging everyone to always go the extra mile with customers. “Relationships are hard

to develop, take time to mature and must be nurtured along the way; but once achieved, they are the most powerful force in the business world,” Gitomer told the group. “The value you bring to your customers is not just the steel; it’s helping them with issues that are important to them.”

CEO Mike Rehwinkel reinforced a similar message when he addressed the group, challenging his commercial team members to better understand our customers’ needs and value creation

within our markets. “As we drive our commercial goals forward, we need to adopt new techniques and apply the best approach across our organization. This meeting is about sharpening our customer focus,” explained Rehwinkel.

“This meeting reflects EVRAZ’s ongoing commitment to be a commercially-driven organization. I came away from it with a heightened awareness of ways to create value for our company and for our customers.”

– BoBBi Guillen Regional Sales Manager Rail Products Group

sEttinG A couRsE FoR commERciAL succEss

I N s I d E T h I s I s s u E :

Commercial team members attend educational session led by sales guru Jeffrey Gitomer at inaugural North American Sales Meeting

mEssAGE FRom mikE REhwinkEL page 2

Focus on opERAtionAL ExcELLEncE page 2

intRoducinG kim FiELds page 3

thE pEopLE BEhind ouR pRoducts page 3

spARks page 4

LsE ListinG page 4

Andrea Saphara Pueblo

Rizwau SabirCalgary

Meredith ChaseClaymont

EVRAZ takes its commitment to operational excellence seriously, recently introducing three new directors of operational excellence - Ellie Mulcahy, Eduardo Martinez, and Chase Reeves. While operational excellence is everyone’s job, the directors are 100 percent dedicated to streamlining operations, standardizing processes and implementing more efficient practices company-wide.

Ellie Mulcahy’s passion for improvement was honed during her 16 years of focus on quality control, customer service and ISO compliance. She will lead the team and support the Flat Products Group. Eduardo Martinez has a holistic view of operations developed over 15 years

of operation management, lean strategy and implementation, supply chain and financial experience that will benefit the Long Products Group. Chase Reeves will leverage a business and operations management-focused approach—developed during work at the EVRAZ Portland spiral pipe facility and his career in the United States Marine Corps—in his support of the Tubular Products Group.

According to Jacob Lubbe, Senior Vice President of Manufacturing and Supply Chain, our directors of operational excellence are driving efficiencies and standardizing processes to ensure we’re delivering on our promise of quality. “We understand how critical it is to our customers that we deliver high-quality products consistently and on time and we are committed to making that happen.”

“The customer comes first” is something most companies say, but my priority at EVRAZ is less about what we say than what we do. As I toured our operations during recent town halls, I saw evidence that we aren’t just talking the talk—we’re walking the walk. The Claymont melt shop team has been working on productivity improvements so that our customers get the steel they need on time and on spec. Great progress is being made on the installation of a new premium threader line at our Red Deer facility in order to meet our customers’ needs for oil country tubular goods (OCTG). 6S projects are well underway at facilities across North America, and our three new directors of operational excellence and their team members are working to drive further efficiencies and lean manufacturing practices that will result in improved product quality and on-time delivery.

Customer focus was also high on the agenda at our recent First Annual North American Sales Meeting. Everyone seemed energized by coming together as one group, comparing approaches, sharing expertise and working together on ways to better engage with and serve you.

As we collaborate to drive improvements across all aspects of our organization, I welcome your feedback and suggestions.

mEssAGE FRom mikE REhwinkEL

Ellie Mulcahy at the EVRAZ Regina facility

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“Every employee at EVRAZ is empowered and challenged to create greater value for our customers.” – Mike Rehwinkel

President and Ceo

“I’m energized by the commitment of our leadership team and operations folks to drive continuous improvement across our organization. Our op ex work will ultimately help us improve lead times and product quality.” – ellie MulCAhY

Director of operational excellence

Focus on opERAtionAL ExcELLEncE

thE pEopLE BEhind ouR pRoducts

In September, Kim Fields joined the EVRAZ team as the executive vice president of the Flat Products Group. Kim brings expertise across all aspects of manufacturing, most recently as the General Manager of Industrials and Energy for General Electric Company. “I want us to set a new benchmark in the steel industry for quality and on-time delivery and I’m excited by the energy I sense in this team to do just that,” states Kim.

For Metallurgical Engineer Joe Rosmus, a constant focus on customers is vital to operations at EVRAZ Portland and to the company’s success in general. “We’re aggressive here, creating new products that meet the performance challenges our customers face,” said Rosmus. “It’s what makes my job so satisfying.”

A native Canadian with nearly a quarter century’s worth of industry experience, Joe first joined the company—then Oregon Steel—in 1990 after visiting and “being blown away by Portland.” He and his two children have lived in the area ever since.

Joe has helped develop at least 11 different grades of high-strength structural, abrasion-resistant and armor steel. When the Department of Defense asked EVRAZ to increase its armor plate supply, Joe developed new specifications that resulted in industry-wide improvements and increased productivity for EVRAZ. Working closely with the Pentagon, Joe and the EVRAZ team created Armalloy 650, a product developed specifically for military operations and mining extraction.

According to Don Hunter, Vice President of Sales for the Flat Products Group, metallurgical expertise is a must for his commercial team. “Joe’s work helps us create solutions for our customers and that’s vital as we strive to be a more commercially-driven organization.”

pERsonAL FActs:

Kim doesn’t rest: Whether she’s cheering on the side lines of a soccer game or racing to the top of a rock wall in Belize, Kim is always on the go with her nine-year-old son. When she isn’t rocking out to the latest track from Justin Bieber, Kim is learning to make her own music on the piano.

Planning a visit to Chicago? Kim advises you to try one of the city’s great ethnic restaurants. Looking for something to do after dinner? Try taking in a basketball or football game. Kim and her son are huge fans of the Chicago Bulls and Bears.

intRoducinG kim FiELds

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“I’m pleased to be working with such a dedicated group of people who are focused on driving improvement and delivering value to our customers.” – kiM FielDS

executive Vice President Flat Products Group

Joe Rosmus at EVRAZ Portland Heat Treat Facility

“We have a drive to win by focusing on improvements and what our customers need.”– Joe RoSMuS

Metallurgical engineer eVRAZ Portland

EVRAZ GRoup Joins thE London stock ExchAnGE

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EVRAZ North America’s parent company, EVRAZ Group S.A.— one of the largest vertically integrated steel and mining businesses in the world—is now traded on the Main Market of the London Stock Exchange. In November, the company was added to the London Stock Exchange. The following month, it received an upgraded listing, becoming the only steel and mining company included on the FTSE 100 Index. The index is comprised of 100 of the most highly capitalized UK companies listed on the London Stock Exchange.

“Listing on the London Stock Exchange and the FTSE 100 Index is a testament to the financial strength and security of our parent company, EVRAZ Group S.A.,” said Glenda Minor, Senior Vice President and Chief Financial Officer. “This move puts the company—and our business—in a position to appeal to a broader international market, increase capital, make acquisitions and ultimately grow the business in a way that benefits both investors and customers.”

the first Api-grade large diameter spiral welded pipe produced in North America came from the EVRAZ mill in Regina.

Our mills in Portland, Claymont and Regina have the capability to collectively produce more than 500 grades and specifications of steel plate.

Between 2001 and 2010, EVRAZ recycling facilities collected more than 250,000 mercury containing switches through the EVRAZ shredder location in Canada.

A new combustion system in the EVRAZ Claymont heat furnace will result in significant energy savings and reduced emissions as part of the facility’s efforts to strengthen its environmental performance.

Approximately 25% of our Pueblo facility workforce is comprised of united states military veterans, garnering EVRAZ Pueblo the honor of the American Legion’s 2011 National Large Employer of the Year award.

EVRAZ is a registered trademark of EVRAZ Group S.A. ©2011 EVRAZ Inc. NA. All rights reserved.

EDITOR: Caryn King, Director of Marketing I caryn.king@evrazna.com