thinknation: "women quotas in tech" naomi trickey, brandwatch
TRANSCRIPT
NAOMI TRICKEY [email protected] | Tel: +44 (0)1273 234 290 | @ntrickey
March 11 2016
Women Quotas in Tech: A positive and crucial step, or a patronising premise?
Today• Why me? • Changing world • Brandwatch numbers • Measurement • Quotas: a blunt instrument • Some more nuanced alternatives
Source/ July 2011 Census Data
NEW YORK CITYPopulation: 8,244,910
5
“THE RE-IMAGINATION OF NEARLY EVERYTHING”
Source/ Mary Meeker, Kleiner Perkins
6© 2016 Brandwatch | www.brandwatch.com
BenchmarkingCompany Male Female Eng Female
Apple 70% 30% 20%
Google 70% 30% 17%
MSFT 71% 29% 17%
Facebook 69% 31% 15%
Twitter 70% 30% 10%
Slack 61% 39% 18%
Brandwatch* 51% 49% 16%
*BW hiring not actual no’s. Hiring data for other companies not available
7© 2016 Brandwatch | www.brandwatch.com
The NumbersCLIENT Male Female
MAD 3 (21%) 11 (79%)
ENG 32 (84%) 6 (16%)
SALES 22 (39%) 35 (61%)
OPS 5 (33%) 10 (67%)
PT 3 (50%) 3 (50%)
FIN 4 (67%) 2 (33%)
69 (51%) 67 (49%)
“What gets measured gets done…”
Peter Drucker
• First impressions
• Recruitment
• Culture & ‘bias interrupters’
• Progression
• Training
• Mentoring
• Measurement
• Career planning
What’s the alternative?
Thank you!