thinking with your thumbs – catering for your users on the move. mobile engagement seminar, 23...

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Thinking with your thumbs - how Coram put mobile at the heart of its strategy

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Page 1: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

Thinking with your thumbs - how Coram put

mobile at the heart of its strategy

Page 2: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

www.coram.org.uk

www.coramadoption.org.uk

Page 3: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

Think with your thumbs

• Design

• Content

• User journeys

Page 4: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

• Clear CTAs

• Using text with

imagery

• Responsive design

1. Design

Page 5: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

• Top down structure

Priority content

Supporting content

Detail

2. Content

Page 6: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

3. User journeys

Page 7: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

Prominent

sharing icons

Page 8: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

Successes

Page 9: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

Paying attention to the

mobile experience can

support your desktop

experience

Page 10: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

Keeping mobile at the heart of your on-going

strategy

Page 11: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016
Page 12: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Page 13: Thinking with your thumbs – catering for your users on the move. Mobile engagement seminar, 23 March 2016

23 March 2016

London

#charitymobile

Mobile engagement

seminar

Sponsored by