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Thinking [BRAND] Out Loud #1

Welcome to our first edition of Thinking [BRAND] Out Loud; a series

designed to capture the behind-the-scenes thinking of our design process.

Following is an overview of our conceptual development in designing a

brand identity for a major telecom provider.

Thinking [BRAND] Out Loud #1

The Assignment: Conduct a graphical and conceptual exploration of five

potential brand names provided and create design options for each.

The Objective: Visualization and execution of potential brand names will

be a key factor in helping finalize name choice.

Our strategy: Develop memorable typographical identities that are visu-

ally distinct and strongly suggest brand positioning.

Following is an overview of our conceptual exploration and excerpts

of the design options we developed for each of the potential brand

names provided, leading to the final brand identity.

View our design process.