Think you know everything about Millennials? Think again…

A variety of factors motivate Millennials:

Where do Millennial advocates recommend? Everywhere!

are far more likely to use many social media sites

31%more likely to be on

Instagram and Pinterest

spend a ton of timeon social media

33%3+ hours per day on Facebook

That’s 2.5X more than non-advocates!

are significantly more likelyto post online reviews

Up to

7xmore likely!

ONLINE AND OFFLINE

House Party can identify and activate your best Millennial advocates, providing the tools to try,

56%moreonline

as likely to receive recommendations — indicating that they’re active in their search for new products and services.

MILLENNIAL ADVOCATES...

Trying the product IS THE MOST INFLUENTIAL FACTOR IN GENERATING RECOMMENDATIONS AND DRIVING PURCHASE.

®

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Join the Party. Mobilize millions.

67%more likely to be on Twitter

than Millennial non-advocates

20%or more spend 1+ hours per day

on Instagram and Pinterest

That’s 3X more than non-advocates!

MILLENNIALS ARE UP TO MORE INFLUENCED THAN OTHER GENERATIONS BY A BRAND’S INVOLVEMENT IN A

40%charitable cause.

Incentives matterMILLENNIAL ADVOCATES

ARE HIGHLY RECEPTIVE TO

SPECIAL OFFERS AND DISCOUNTS.

25%moreo ine

A VARIETY OF CHANNELS

3xmore likely

2xmore likely

THEY TALK AND LISTEN

2xas likely to share recommendations4x

Findings based on a 2015 House Party study that surveyed over 2,000 female advocates and non-advocates.