think science is the largest regional stem program for

Author: Abeer Gibril - [email protected]

SUPPORTING THE ASPIRING SCIENTISTS OF TOMORROW

Thinkscience_EF

Think Science Fair 2018

DUBAI WORLD TRADE CENTREZABEEL HALLS 4,5,6

Think Science is The largest regional STEM program for developing STEM Talent

All rights reserved to Emirates Foundation © 2017/2018

APRIL16 18-

th th

Youth: Integral to

UAE STI Policy

His Highness Sheikh Abdullah Bin Zayed Al NahyanMinister of Foreign Affairs & International Cooperation

and Chairman of Emirates Foundation

Under the Patronage of

THINK SCIENCEINSPIRING THE NEXT

GENERATION OF INNOVATORS

Think Science Program helps youth between the ages of 15-35 to actively engage with the digital revolution by providing them with solid STEM skills, encouraging them to innovate and deploy technology that addresses some of today’s broader socio economic challenges.

Program’s core projects: Think science Competition

Think Science Ambassadors

Think Science Connect platform

All rights reserved to Emirates Foundation © 2017/2018 3

Think Science Fair is an annual exhibition comprises of:

Connect Platform which facilitates successful engagement between Government, Academia, and the scientific industry in showcasing their specialized programs in the field of STI

Think Science Competition which entails the participation of hundreds of youth from high schools and universities displaying their scientific projects

THINK SCIENCE FAIR


THINK SCIENCE FAIR…THINK BEYOND

16,000+VISITORS

45+CONNECT PARTNERS

300PROJECTS

17,500Sqm EVENT AREA

200+SCHOOLS &

UNIVERSITIES

17CATEGORIES

3 DaysFAIR

Since its inception in 2013, the fair has

attracted a large number of connect partners who have directly interacted and supported


ENABLES YOUTH BY CREATING AN ECOSYSTEM OF SCIENTISTSA NEW GENERATION OF TALENT...

over

51,000 youth from various high schools and universities across the nation.

5

2017 AT A GLANCE

Why participate in the 2018 Think Science Fair?

Achieve your goal to support the UAE Economic Agenda

24.6% of Emirati’s University Students are enrolled in STEM

23% of Students are aware of STEM Emirati role models

7% of Emirati’s are Employed in UAE STEM Workforce

UAE

STEM Figures

The Role of Research Universities in Creating a Cleantech Industry– Yasser Al-Saleh & Georgeta Vidican- Masdar Institute of Science & Technology, August 2011Harnessing the full potential of Emirati human capital-TCO Management consulting whitepaper 2012 © Mohammed Bin Rashid School of Government-2015

Showcase your organization’s products

Access to EF huge Youth Database≈100,000 Youth

Access to an extensive and wide youth demographic

Opportunity to invest in highly talented youth & developing a

knowledge based economy


38.20%

29.40%

25.60%

6.80%

2.0%

3.0%

7.0%15.0%

40.0%

32.0% 1.0%

52%

Typical visitors include:o VIP - government representatives o UAE science pioneers o Investors in STEM sectorso CEO’S & HR professionals from Industryo Professionals from Academiao School studentso College & university studentso New graduateso Media (Press, TV, Radio, SM/digital influencers)

VISITORPROFILE

+ 16,000

VISITORS


In 2017

48%

7

PRIVATE COMPANIES11%

22% INTERNATIONAL COMPANIES

ACADEMIA28%

GOVERNMENT & SEMI GOVERNMENT COMPANIES34%

o International Oil Companies (IOCs) and National Oil Companies (NOCs)

o Multinational Corporations - STEM Agencies and Centers

o International /Local/ Regional Colleges & Universities

o Government Bodies

o STEM Career / Education Guidance Service Providers

o Education Technology Product & Service Providers

o Student Recruitment Agencies & Scholarship Providers

o Academic & Research Organizations

o National Agencies for STEM promotions

o Embassies & Consulates

CONNECTEXHIBITORS

PROFILE

45Connect

Exhibitors in 2017


Example of Exhibitors:

8

%

WITH THE EXHIBITORS

Think Science BRIDGES THE GAP & RIGHT AUDIENCE

PARTICIPANTS

RESPONSES

80of youth participants

responded, they would participate in

2018

%

9All rights reserved to Emirates Foundation © 2017/2018

98of Exhibitors

confirmedtheir participation in

the next Fair

%

98.4Judges rated TS Fair

as a perfect platform for youth to increase their

knowledge & interest in Studying STEM

%96.3Youth satisfaction

about Think Science Fair which enabled them to expand their knowledge

in STEM

%

40of Connect

Partners stated they

would be adopting projects

% 93of Exhibitors

confirmed TS Fair has enabled them to network

with Students

%

TS FAIR

ACTIVITIES

Think Science Competition

Think ScienceConnect

AmbassadorsFun Spots

Think ScienceIncubator

Stage outreachopportunity

Science Shows


Think Science BRIDGES THE GAP

WITH THE EXHIBITORS & RIGHT AUDIENCE

10

Think Science Fair 2018

SOCIAL MEDIA

PR Value

$ 9,245,491 Total AVE

$3,067,872

A mass print, radio and digital advertising

campaign was carried out to create public

awareness, highlight sponsors and attract

footfall to the show. Think Science ads

were placed in all main Arabic newspapers

and radio spots ran on many Emirati

channels all through the week. The showadvertising investment exceeded

MEDIAOUTREACH

9 Million People reached

Trending on Twitter

9,000 profile every hour

27,898 pieces of activity across all SM platforms

PR CAMPAIGN

over

over

over

Hashtag was viewed by

All rights reserved to Emirates Foundation©2017/2018 11

Think Science

Media

Coverage2017

2017 MEDIA

OUTREACH

Total pieces of coverage

25

108

288

Total # of PR-Print

Total # of Broadcast

157 Total # of PR- Online

13

think science is the largest regional stem program for

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