think like silicon valley been anywhere
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A presentation based in my book, to share the experience that the reader can learn how to use the mindset of Silicon Valley in their own locationTRANSCRIPT
Knowledge + Innovation = Evolution
Creando innovación con el sabor delSilicón Valley.
@kinnevoSV
Knowledge + Innovation = Evolution
Think Like Silicon Valley
being anywhereJorge Zavala
CDO – Chief Disruptive OfficerKinnevo
[email protected]@jzavala
@kinnevosv
Knowledge + Innovation = Evolution
Knowledge + Innovation = Evolution
Exporting the Silicon Valley Way of
Thinking to Companies Around the Globe
Knowledge + Innovation = Evolution
Ecosistema
http://mexicoinnova.mx/2012/participantes-del-ecosistema-emprendedor-en-conjunto-sus-roles-y-acciones/
Knowledge + Innovation = Evolution
How Silicon Valley Thinks:The Quest to be KING
Knowledge
Innovation
National
Global
Knowledge + Innovation = Evolution
How to Think Like Silicon ValleyWithout Losing Your Local Mindset
• The Characteristics of Silicon Valley– Thinking big– Think collaboratively– Wealth sharing will be as important as wealth
creation. – Failure is a vital learning experience.– Competition is a valuable resource.– Thinking globally– Your company is always for sale– Work hard– Technology out to those that will use it
Knowledge + Innovation = Evolution
Part IICreating the Silicon
Valley Type Company
Knowledge + Innovation = Evolution
Finding Innovation Spaces: Begin With Good Networking
• Industry: Big Business and Tiny Startups in the Silicon Valley
• Academia: University as Innovator
• Government: Behind the Scenes
Knowledge + Innovation = Evolution
Silicon Valley Networking
• Be a Skilled Networker• Before the event• At the event• After the event• Finding Your Innovational Space
Knowledge + Innovation = Evolution
BootcampBuild or Die
Landing in a new Place
Pre-Operation
stageAcquiring
New Customers
AccelerationScaling
InnovationSpaces
Communication Networks
and Public Relations
Local Activities Awareness
TransformationOperation in the Global Market
Silicon Valley
Local Environment
KnowledgeBased
Innovative Global
Enterprise
Linking two ecosystems
Knowledge + Innovation = Evolution
Fostering Local Incubation:
From Idea to Business Model
Knowledge + Innovation = Evolution
Tools to convert ideas into a Road Map
Knowledge + Innovation = Evolution
Landing in a New Place: Finding the Right Ecosystem
• Act Locally: What Can You Learn Right Here?
• Think Globally: Where Should I Go?– Legal—Know the Rules– Networking—Ask the Locals– Sales—Cultural Norms Matter– Finances—Follow the Money– Support—Cover All the Bases
• Map Out Your Journey
Knowledge + Innovation = Evolution
Pre-Operation Stage: Getting Ready to Do Business
• Putting Together the Right Team– Founders– Employees– Advisors– Investors
• Take the Time to Evaluate– How you include each member in your
team
Knowledge + Innovation = Evolution
Acquiring New Customers: Getting Traction in the Market
• 1. Advertising• 2. Trade Shows• 3. Telemarketing• 4. Website• 5. Blogs• 6. Social Networks• 7. Networking Events• 8. Speaking At Events• 9. Extreme Marketing: The Lean Startup
Approach
Knowledge + Innovation = Evolution
Part IIIWhat Makes Silicon Valley
Work
Knowledge + Innovation = Evolution
Role Models Are Not Enough: The Value of Meta Mentors
• Finding the Right Person• Making Contact• What’s In It For Them?• Reciprocal Benefits • Meta Mentors—Teaching the Teachers
Knowledge + Innovation = Evolution
First Step:
Believing You Can Do It
Last Chapter
