think like an entrepreneur
TRANSCRIPT
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Think like an entrepreneur.
@suzanneyada #thinkentre
Slides available atsuzanneyada.com/resources
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Hey there.
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Hey there.I’m
Suzanne.
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Hey there.I’m
Suzanne. I work at
CIR.
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But …
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These startups:
• Unlimited Zine
• Evolution Literary
Magazine
• Visaliyoung
• Truth/Xposed Magazine
• KFSC-LP 94.1 FM Visalia
• Explore Central Valley
Downtown
• San Francisco Public
Press
• CoPress
• SHiFT Magazine
• California Watch
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These startups:
•
•
•
•
•
•
• San Francisco Public
Press
•
• SHiFT Magazine
• California Watch
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FAIL
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FAIL
Be good at
ing.
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Fear isa big, fat liar.
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What fear tells you
• Too young
• Not experienced enough
• Not smart enough
• Don’t have a business background
• Stick to boring: At least it’s safe
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The danger is in staying the same.
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(You will probably not die either way.)
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Step 1.Figuring out your idea.
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THEY WILL COME.
If you build it,
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THEY WILL COME.
If you build it,
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If you build it,
IT WILL SIT THERE.
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Solve someone’spain in the ass.
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THEY WILL COME.
Then
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Be an aspirin,not a vitamin.
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BE
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AN
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ASPIRIN
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NOT
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A
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VITAMIN.
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Example.
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Get feedback.If you don’t, you suck as a
journalist AND as an entrepreneur.
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•Where do you get your news/info?• What is your biggest pain in finding that info?
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Don’t just ask what they want and give it to them.
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Find the problem.THEN invent the solution.
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"If I had asked people what they wanted, they would have said faster horses." -- Henry Ford
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Step 2.Know your competition.
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You’re not just competing with news outlets any more.
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Who is competing for your audience’s attention?
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How do the competitorsbest solve customer pains?
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Possible competition• Local newspaper / TV / radio station• Facebook• University radio/TV station• Google News / Pulse / Flipboard• Campus blogger?• Etc. Etc. Etc.
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Strengths
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StrengthsLocally focused
Entertaining
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StrengthsLocally focused
Entertaining
New York Times Gawker
CampusTV
LocalTV
YouTube
Hulu
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WeaknessesNot well-known
Boring
New York Times
Gawker
Campuspaper
Localpaper
Facebook YouTube
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Step 3.Get to business.
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Resources
IdeaTeam
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Actually, it’s…
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1. Team
2. Idea
3. Resources
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Going into business with friends?
Proceed with caution.
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It’s OK to make money.
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Income ideas• Ads• Events• Classes• Lectures• Specialized publications• Databases• E-books
• Subscriptions/paywalls• E-commerce (wine lists,
travel clubs, merch, etc.)• Services (graphic
design, web development, etc.)
• Grants/Fundraisers (ugh)• Kickstarter (double ugh)
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Thank you all.Go forth and
rock.Slides available at
suzanneyada.com/resources
@suzanneyada #thinkentre