think like a google search engineer - seo webinar
DESCRIPTION
Free SEO Webinar held on July 6, 2011 titled "Think Like A Google Search Engineer" by Eric Enge. In this presentation, Eric Enge takes you through basics of SEO as well as some foundational pillars of SEO like site architecture, good content practices, and more. To learn more about SEO, please look at our upcoming "SEO Training Workshop" on August 12, 2011 where all the SEO topics will be discussed in greater detail by some of leading SEO experts.http://www.instantetraining.com/online-marketing-workshop/seo-trainingTRANSCRIPT
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www.instantetraining.com 1
About Instant E-Training
"Give a man a fish to eat and you feed him for a day. Teach a man how to fish
and you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philosopher
Founded in late 2010, Instant E-Training is creating an online learning environment
imparting interactive marketing training using highly engaging e-learning tutorials by
bringing the best instructors together and using streaming video as the primary method
of delivering marketing training.
Training provided by some of the top industry leaders including….
Shari Thurow Eric Enge Hollis ThomasesBob Tripathi Krista Neher Dan ZarrellaChristine Churchill
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www.instantetraining.com 2
Bob Tripathi
• Over 10 Years of “in-the-trenches” online marketing
experience
• Top rated speaker at industry conferences on SEO,
Social Media, Paid Search topics
• Worked with large US brands like Discover Card, Sears
Holdings championing online initiatives
• Passion for training led to Instant E-Training
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Eric Enge
• Sought after industry speaker on SEO & Social Media.
• Lifelong entrepreneur with experience building web
properties.
• Trained & consulted with many Fortune 500
companies on SEO.
• Founder of Stone Temple Consulting, 15 person
SEO/SEM firm.
• Passion for training led to Instant E-Training
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www.instantetraining.com 4
Agenda:
11.55 – 12 pm
12 pm – 12.40
12: 40 – 12:50
12:50 – 1 pm
Introduction
Eric Enge Presentation
Recent Google Updates
Attendee Q&A
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Think Like A Google
Search Engineer
Eric Enge
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Agenda:
12 pm – 12:40
12:40 – 12:50
12:50 – 1 pm
Eric Enge Presentation
Recent Google Updates
Attendee Q&A
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www.instantetraining.com 7
SEO Training Workshop – Starts August 12th
Advanced Keyword Research
Site Architecture for SEO
On-Page Site SEO
Technical SEO
Link Building Fundamentals
Link Building with Social media
Local SEO
Video SEO
Social Media signals for SEO
In-House SEO
Web Analytics for SEO
Bill
Hunt
Shari
Thurow
Eric
Enge
Christine
Churchill
Arnie
Kuenn
Carolyn
Shelby
Marshall
Sponder
Bob
Tripathi
14 sessions including…
& more…
Top SEO leaders including…
Free Seat
Giveaway
during
this
webinar !!
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The Slogan is Real
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Larry Page & Sergey Brin
Founders believe that
serving users is what
is best for Google
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Search Engine Market Share
Google65%
Yahoo16%
Bing14%
Ask3%
AOL2%
Search Engine Market Share
Yahoo
Bing
Ask
AOL
Market Share Is
What Drives
RevenueUser Experience
Drives Market
Share
Google Makes
User Experience
Goal #1
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Won’t Trade User Experience for Short Term Sales
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More Traffic from Search than any Other Source
Search Engines
Referring Sites
Direct Traffic
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Position Matters
4th
All Others
1st
2nd
3rd
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Typical Clickthroughs on SEO vs Paid Search Ads
Organic: Results take months
to see, but are more enduring
Paid: Offers Direct Response
Model, comes with CPC Fees
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Search Engines are Software Programs
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They have a Big Job
Crawl one trillion+ web pages
Perform semantic analysis on All of Them
Map ALL the links on the web
Use this data to map results for ANY
search query
Respond to any query in < 0.2 seconds
Oh God !!!
Totally
Exhausted
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They have Limitations
Images
Give Me Only
HTML ! It’s
Easy
Videos
(Including Flash)
HTML Code
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SEO Best Practices
(at-a-glance)
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On Page SEO Defines Relevance
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Most Important On Page Factors
Good Site Architecture Keyword Relevance
Title Tag On Page (Text) Content
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Directory Structure
Flat Directory
Structure
Broad and
Shallow
Structure
Hierarchical
Directory
Structure
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Use Keyword Research
https://adwords.google.com/select/KeywordToolExternal
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Decide on Content
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Pick Your Title Tag
A good title tag should be
anywhere from 40 to 69
characters in length
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Simple Clean Navigation
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Breadcrumbs
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On Page SEO Enters You in the Competition
Can’t Win Without
Entering
Critical to
Success
Necessary, but
not sufficient!
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So how do you Win?
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SEO Ranking Factors
21%
19%
11%18%
7%
20%
4%
Source: MEOver 200 Ranking Signals in Use!
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Links Are Like Votes in an Election
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Links Are Not Created Equal
Site A
Site B
Killer
Link 1
Link 1
Link 2
……….
…1000
#1 !
#2
Search Results
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Clean Text Link
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Search Engines Do Not Count All Links
Links they can’t read:
Links on pages that they can’t crawl
Encrypted JavaScript
In an iFrame
Can’t find
Marked as NoCrawl in Robots.txt
Links marked with NoFollow Attribute
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Don’t Want you to Buy Links
Same Reason Why You are not Supposed
to Buy Votes in an Election
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• Must care about your visitors
• Must see Great Content on your site
• Must see Unique Value in your content
Who are the Linkers?
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Great Content…
Establishes Relevance
Attracts Links
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Uniqueness is Essential
Unique Content is in Demand
By Customers
By Linkers
By Search Engines
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1st Sample Site on Frogs
Here is some info on Frogs:
• Frogs are green
• Frogs live in water
• Frogs like to jump
• Frogs are not toads
Thanks for reading our article
on frogs.
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2nd Sample Site on Frogs
Frogs are interesting creatures partly because they are
green. Many people do not realize that they are not
toads. Frogs like to jump and live in water.
We are
different
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3rd Sample Site on Frogs
• Color: green
• Habitat: Water
• Locomotion: Jumping
While often confused with toads, frogs
are not the same as toads. Here are
some key facts:
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User Interaction
This user wants to know what frogs eat
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Creating Engagement with Video
• Video increases user engagement on site,
• Video SEO can generate lot of traffic
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Google’s Emphasis on Local SEO
Tip: If you are a local business claim your
business on Google and add attributes Like
pictures, videos, location, etc.
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Leverage Alternative Media for SERP Placement
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Social Media Signals in SERPs
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Google’s Entry Into Social
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Learn All this & more in our SEO Training
Workshop starting August 12th
Advanced Keyword Research
Site Architecture for SEO
On-Page Site SEO
Technical SEO
Link Building Fundamentals
Link Building with Social media
Local SEO
Video SEO
Social Media signals for SEO
In-House SEO
Web Analytics for SEO
Bill
Hunt
Shari
Thurow
Eric
Enge
Christine
Churchill
Arnie
Kuenn
Carolyn
Shelby
Marshall
Sponder
Bob
Tripathi
![Page 48: Think Like A Google Search Engineer - SEO Webinar](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5455665eb1af9fb66e8b4891/html5/thumbnails/48.jpg)
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What You Can Expect
Live Streaming trainer video with
Chat and other interactive features
Certificate of completion to
all attendees
After session support with Q&A Networking with fellow attendees.
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Free Bonus for Webinar Attendees Only
Free 3 month subscription to our library
of 25+ High Quality training videos
Worth $179!
600+ pages of sage advice by Rand Fishkin,
Stephan Spencer, Jessie Stricchiola & Eric Enge
Worth $45!
Free 6 months CMS access & Hosting*
Worth $894!
www.pixelsilk.com/instantetraining/
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Register Today!
Super Early Bird Now – July 11, 2011 $299
Early Bird July 12 – July 31, 2011 $399
Full Rate August 1, 2011 Onwards $499
All this for your exclusive price of
$299
http://bit.ly/reg-seo
http://www.instantetraining.com/online-marketing-workshop/seo-training
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Question 1: New Google Panda Update
How is this new Google Panda
update different and how does
it affect SEO?
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Question 2: Paid Links
A big US retailer, JC Penney, recently got
exposed for buying links and getting top SEO
rankings. Still, they are not banned and are still
ranking on top on many terms. If Google cannot
stop the big guy then is it okay for the smaller
companies to indulge in paid link buying?
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Audience Q&A
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7 Weeks + 14 SEO Sessions = 1 Great Training!August 12th – September 23rd
Advanced Keyword Research
Site Architecture for SEO
On-Page Site SEO
Technical SEO
Link Building Fundamentals
Link Building with Social media
Social Media signals for SEO
In-House SEO
Web Analytics for SEO
Local SEO
Video SEO
http://bit.ly/reg-seo