think global. act social: taking social programs worldwide
DESCRIPTION
In our increasingly social world, people are more connected than ever to the individuals, brands, and media they care about. When your customers and fans seek you out on social, are you speaking their language? From staffing for scale, to understanding diverse audiences and delivering content that delights, learn from brands that have successfully scaled social to meet audience needs with local, national, and global social presences.TRANSCRIPT
Think Global, Act Social: Taking Social Programs Worldwide
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Amelia Lerutte Social Media Specialist, Arbonne International
Brian Stokoe Social Media Manager, Caterpillar Inc.
Alejandra Owens Director of Media & Community, AARP Studios
Meet the Panelists
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Brian Stokoe Social Media Manager, Caterpillar Inc.
q @Brian_Stokoe
AARP: Scaling a Nationwide Social Presence
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Alejandra Owens Director of Media & Community, AARP Studios
Arbonne is a global company committed to making a difference in the lives of others.
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Amelia Leru!e Social Media Specialist, Arbonne
q @miadia
“I get up each morning knowing that every decision I make needs to have a positive effect on our Independent Consultants.” - Kay Napier | CEO
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Our social musts: • Training Wheels • Dedicated Social Channels • Multiple Singers, One Voice
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