think digital - hkqaa.org 2016/google_ppt.pdf · think digital . confidential & proprietary...
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Confidential & Proprietary
FREE TOOLS FOR EXTERNAL MARKET INSIGHTS
Confidential & Proprietary
New to Export
Companies currently not exporting to other
countries can find new markets to enter
Footprint Expansion
Exporters can grow their geographical footprint by finding and entering new
markets
Our Mobile Planet Consumer Barometer Google Analytics
Country Information Global Market Finder Google Trends
Google Tools
MARKET INSIGHTS
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GLOBAL MARKET FINDER Find New Markets
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GOOGLE TRENDS Search Trends
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Understand New Consumers
CONSUMER BAROMETER
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Confidential & Proprietary
FREE TOOLS FOR INTERNAL CUSTOMER INSIGHTS
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I’m interested in these products
Your website is a customer insights goldmine
What are they thinking?
I’m looking for help on
this…
I would recommend this to others
GOOGLE ANALYTICS
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Am I creating effective content?
How do I improve site interaction?
How can I make my marketing campaigns more effective &
accountable?
How are users engaging with my site?
Easy to Use, Extremely Powerful
Where and why are visitors abandoning my shopping
cart?
Get stronger results across all your sites, apps and offline channels. Google’s analytics solutions help you turn customer insights into real gains.
Who and where are my customers/visitors from?
Email Marketing
Banner Marketing
Search Marketing
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FREE TOOLS FOR WEBSITE/ MOBILE SITE
Confidential & Proprietary 12 Google confidential
Mobile Friendly Test
is a Google initiative to provide businesses with the tools and resources they need to make their websites more mobile-friendly.
ARE YOU MOBILE-FRIENDLY?
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MOBILE-FRIENDLY TEST / PAGESPEED INSIGHTS
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Translate Your Website
GOOGLE TRANSLATE PLUG-IN
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DIGITAL MARKETING
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Raise AWARENESS
Influence CONSIDERATION
Increase SALES
Create LOYALTY
ACHIEVE YOUR BUSINESS GOALS
Reach the Right Audience (Brand Exposure/Recall)
Web/Store Visits
Audience Engagement
Leads/ Enquiries
Apps Download
Phone/Online Sales
Store Traffic
Repeat Purchase / Retention
Google Display Network
Google Search Network +
Sitelinks/Conversion Trackings
$
+
Google Search Network
Google Display Network Google Display Network Remarketing
YouTube Google Analytics
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SME EXPORT MARKETING FUND