think differently about marketing | ed field | maverick
DESCRIPTION
Enterprise Ireland - eMarketing Event - Athlone- March 2014TRANSCRIPT
Enterprise Ireland eBusiness Workshop
Athlone, 27th March 2014
Think different about marketing
Export B2B marketing.
Deep digital expertise.
Marketing & full production team.
www.maverick-intl.com
Our Team
Transformative marketing programs. Fire up your marketing engine
How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications.
Strategy
Opportunities and
challenges. What to do
and how to do it.
Tactics
Develop a proven set of
marketing tactics.
How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications.
Strategy
Opportunities and
challenges. What to do
and how to do it.
Tactics
Develop a proven set of
marketing tactics.
Research The 3C’s. Insights.
Purpose Why does the business exist? What difference are you trying to make?
Position
What do you want to own in the customer’s mind?
Reality is in the customers mind.
Connect with that.
Hard to change minds.
Minds are busy.
Tactics before strategy is
the noise before defeat
Sun Tzu
How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications.
Strategy
Opportunities and
challenges. What to do
and how to do it.
Tactics
Develop a proven set of
marketing tactics.
// Brand
// Pitch
// Images, video, copy
// Website, brochures etc.
How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications.
Strategy
Opportunities and
challenges. What to do
and how to do it.
Tactics
Develop a proven set of
marketing tactics.
Reach
Get in front of those who have the most compelling need for what you offer. Tactics that draw in new sales and sales leads 24/7, 365 days of the year.
Engagement Marketing tactics that are proven to develop an ongoing engagement with prospects and customers. Tactics that drive repeat purchase, upsell, cross sell and stimulate referrals.
A strong marketing engine
Growth
Strength
Profit
Proof
Compete with the big boys
Client: Virtual Access
Sector: Telecoms infrastructure
Markets: Global
HQ: Dublin, Ireland
Website(s): virtualaccess.com
Client since: 2012
Where VA’s were coming from
Re-crafting VA’s pitch & style
Brought to life in a new website, brochures etc.
Marketing Tactics
Results
A strong marketing engine A steady, flow of high quality sales leads from international markets.
// University of Limerick
Global exposure for online masters.
Client: University of Limerick
Sector: Post graduate education
Markets: Global
HQ: Limerick, Ireland
Website(s): ul.ie/masters-project-and-programme-management/
Client since: UL 2008, CPM faculty 2012
With a website and some digital
marketing can you sell a two year,
€13,000 online masters?
To people who have never heard of
UL and live 6,000 miles away?
Persuade people to choose UL over
Penn State, Harvard and others?
Brought to life in a new website
Magnetic marketing to find needles in a haystack
Results
Safety Storage takes the UK
Client: Safety Storage
Sector: Bespoke chemical storage units
Markets: Ireland & UK
HQ: Limerick, Ireland
Website(s): safetystorage.ie
safetystoragesystems.co.uk
Client since: 2006
Can we enter a new market
without a physical presence?
With a website and some
search marketing can we
develop the UK market?
Marketing
Results
UK sales from zero to 60% of
turnover in just 3 years.
// Dortek
Powerful communications deliver a global competitive edge.
Client: Dortek
Sector: Industrial doors
Markets: Global
Location: Hull, UK
Website(s): Dortek.com
Client since: 2011
Position (USP) Important for customers, real, true, clearly and consistently communicated, defendable.
Selling a solution. Not a product.
Our journey with Maverick has been
hugely positive. We are delighted with
our new communications approach and
website.
Alan O’Kane, Managing Director, Dortek
Proven
Fire up your marketing engine and strengthen your business.
Sell More. Sell Faster.
A New Competitive Edge
Increased Client Engagement
Stand Out
Greater Market Reach
Proven Marketing Engine
