# Things I’ve learned from User Friendly 2013

Hongru Hou · 2013.12.5 · @Baidu

–Josh Clark

“The best touch interface is sometimes no touch at all.”

What does no touch mean?

photo from www.the-mommyhood-chronicles.com

Reduce tapping times & touching time. !

!

!

video from questvisual.com/us/

Reduce tapping times & touching time. !

Needn’t touch screen. !

video from www.tabledrum.com

Reduce tapping times & touching time. !

Needn’t touch screen. !

Needn’t touch devices.

Design and develop on top of sensors help us make the technology more human and more natural.

photo from Google

Besides utilizing built-in sensors, we can custom new sensors as well.

photo from Google

Turn dumb devices into smart ones.

Turn non-electronic tools into electronic ones.

photo from www.fiftythree.com/pencil

photo from squareup.com

Turn offline services into online ones.

video from www.sifteo.com

video from vimeo.com/41363473

Everything can be connected will be connected.

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#1 Embrace Sensors

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photo from tessel.io

photo from dev.w3.org/csswg/mediaqueries4/#mf-environment

–Jason Huang

“More believe a successful innovation should not be channel isolated,

but strongly connected.”

Why multi-channel matters?

photo from Google

Every profession is selling experience.

Vincent van GoghNot a painter, but an experience designer

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Wolfgang Amadeus MozartNot a composer, but an experience designer.

photo from Google

Ang LeeNot a film director, but an experience designer.

photo from Google

All these feelings and emotion form the brand.

UI/UX Product Service Business

Design hierarchy

Multi-channel experience

CEO Not Chief Executive Officer, but Chief Experience Officer

#2 Remember Multi-channel

–Daniel Szuc

“Borders exist in our work culture, and created a artificial way we communicate.”

What's the real problem?

What's the real problem?

We don’t know each other well.

photo from wikipedia.com

1. Have a big voice. 2. Know the direct of the company. 3. Communicate with others in their language.

We are in the people business, spend time to understand people.

photo from Google

#3 Be Holistic

photo from transformationstreatment.com

–William Gibson

“The future is already here —it’s just not evenly distributed.”

photo from 37signals.com/remote/

Everything will be personalized.

All businesses will be online.

&

We use telephone to broadcast concerts. We use TV to listen radios. We use Internet to read papers.

Your API is your application.

Technology only changes the temporary container.

&

# Thank you all.

Hongru Hou · 2013.12.5 · @Baidu