thinaire adidas v1.2

confidential and proprietary, © thinaire, rights reserved

wireless mass media to mobile network 12.16.11


drives mass media audiences to mobile engagement,

mobile commerce, loyalty and social brand evangelism…

contextual location based messaging influences purchase

behavior while providing rich data analytics.

On:


migration process

sharewear

wearer social evangelist

thinaire provides wireless communication across mass media,delivering brand immersion, environment, experience, app distribution,merchant /machine transactions.

there


direct contactfrom smart shoe to social sharing


wearablemachine and device coupling


portableshoe styles meet user profiles


sharablebrand evangelism


vip velvet ropeaccess, engagement, rewards

user recognition can mean loyalty rewards

such as, front of the line, red carpet, VIP

access for Adidas Originals only wearers.



location hangoutsthe inner circle of friends

me

weus

wearers enable geo location recognition to

meet up with select friends in larger venues

and stadiums.



location, locationrecognition, recognition

we

meus

wearers can share user created content

associated with their Adidas Originals on

digital display screens in public venues.



mass media:that mass audiences control



e-motionwithout physical limitations

motion tracking replicates

the path of wearer’s Adidas

Originals for projection on

an image display.

RFID tracking will identify

Adidas Originals ID with

design specifications such

as style and properties

such as, color and size.


m-mix

thinaire portability delivers set lists

in-venue to Adidas Originals wearers for

user menu selection of downloadable

mix tracks.


altitude data


aire is transparentvisible response, actions, purchase behavior



mobile social



live editingexperience management unique to geographic

area or a specific location


position of advantageestablished intellectual property

thinaire platform and network employs proprietary patent

technology for automated mass media portability via RFID

connecting mass media to mobile devices, retail and

transaction networks.

thinaire provides brand and advertising clients license to

practice automated mass media commerce on the thinaire

platform and network under protection of patented claims.

US 7,739,150 B2 and 7,991,644 B2


ecosystemsmart shoe connections

o Mass Media Advertising and Distribution Networks

o Hardware Handset and OEM Device Manufacturers

o Wireless WiFi, Satellite, Cable and Carrier Networks

o Mobile Media Content and Application Providers

o Promotional Licensing and Entertainment Media

o Stored Value, Pre-Paid, Loyalty and Gift Card

o Mobile and m-Commerce Transaction Networks

o Retail Point-of-Sale (POS) Transaction Networks

o Machine Point of Delivery Networks