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Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction Coffee is a sensorial and emotional pleasure. It is a catalyst to get you going in the morning. It can also give a moment of uplift, relaxation, indulgence or social connection. Coffee is a sample, accessible, affordable moment of pleasure in everyday life; and worldwide billions of people enjoy coffee everyday. The busier the day, the more those simple moments of coffee pleasures become important, all those developments led to some key trends in coffee. The annual coffee crop amounts to 7 billion kilos of green coffee. Global consumptions come to more than 800 billion cups: billions of people enjoy coffee pleasure every day, calculated as a cup of coffee and its consumptions still grows every year. If you multiply the number of cups with the price of good cup of coffee, you start to understand that coffee is a global business employing millions of people both in agriculture and in industry. Caffeine, adenosine and dopamine: these are three key terms in understanding the appeal of coffee. We all know caffeine, in pure form; it is an odorless white powder with a bitter taste. In the Philippines, coffee was first introduced by the Franciscans. Today, Philippines already one of the exporting countries producing coffees around the world. Background of the Study



Theoretical Framework This study is anchored on the concept that

Conceptual Framework The figure that follows is a graphical representation of how this study was carried out. The study aimed at





UNIVERSITY OF THE EAST Figure 1 Research Paradigm The INPUT component contains the


Statement of the Problem This study will distinguish the implications of coffee drinking among the first year Business Administration (B.A) Students of the University of the East (UE), Manila for the first semester of academic year 2011-2012. Specifically, this endeavor will answer the following questions:


What is the demographic profile of the first year Business Administration (B.A)

students of the University of the East (UE), Manila in terms of : I.1 I.2 I.3 2. 3. 2.1 2.2 gender, age, and General Point Average (GPA). What are the possible reasons for drinking coffee among the students? What are the possible effects of drinking coffee in terms of : Behavior Health, and

2.3 4.




Is there any significance relationship between drinking coffee with that of the

students GPA?

Assumptions This study is premised on the following hypotheses: 1. Scope and Limitations The focal point of this study was to Significance of the Study This research endeavored to Definition of Terms The following terms are hereby


UNIVERSITY OF THE EAST This chapter discusses the review of related literature and studies. It details observation of books and studies on the subject matter conducted here and abroad and their connection to the current research. The researcher looked for a record of foreign and local studies and some related literatures that have either direct or indirect behavior to the study. Foreign Literature According to Nielsen, even though it tastes "stronger", dark roasted coffees actually have LESS caffeine than medium or light roasts. The longer a coffee is roasted, the darker it becomes and the more caffeine burns off during the process. Similarly, contrary to popular assumptions, espresso coffee actually contains about one-third of the caffeine of a brewed cup of coffee. This is partially due to the fact that espresso is typically made using top premium Arabica beans which have lower caffeine content than Robusta beans, which are found in many coffee blends used for standard brewing. Also, in the espresso brewing method, water is in contact with the grounds for only 20 to 25 seconds and extracts less caffeine than methods that put water in contact with the grounds for several minutes.{Nielsen added that the term "Joe" when referring to coffee originates with


the fact that coffee has long been a favorite drink among American soldiers. Soldiers in the Civil War, for example, were issued rations of coffee which they brewed in water over camp fires. During World War II, American soldiers were given instant coffee rations and were known to consume large amounts of coffee.

Since these soldiers U N I V E R S I T Y O F T H E E phrase "cup of Joe" was were known as "G.I. Joes", the A S T adapted to describe a cup of coffee.}


According to Nielsen, caffeine can enhance athletic endurance and performance. Until 2004, caffeine was on the International Olympic Committee list of prohibited substances. Athletes who tested positive for more than 12 micrograms of caffeine per milliliter of urine (about 5 cups of coffee) were banned from the Olympic Games. Even though caffeine has now been removed from the list of prohibited substances, the controversy continues as experts differ in their opinions as to whether caffeine consumption on the day of performance can give an athlete an unfair advantage or not.

Local Literature According to Philippine panorama magazine under Nestor Cuartero column (2007), he states that in Batangas, coffee drinking is a daily, sometimes, hourly, habit, a way of life, shared by entire families at breakfast, or at any time of night and day. No one bothered to ask why we, children as tender as five or six years old, were allowed to drink the wicked brew so early in the day, and that early in our life. In addition, coffee is said to be healthier than what we think of it, says a

study by US scientist,U N I V E R S I T Y O F probablyE A S T who claim that coffee T H E contributes far more healthy antioxidants to our diet than fruits and vegetables. According to a DPA report, scientists measured the antioxidant content more than 100 different foods, including fruits, vegetables, nuts, spices, oils, and beverages. The findings were then combined with data from US department of Agriculture on each items contribution to the average American diet. They found out that coffee was the biggest source of antioxidants per serving and level consumption. It was followed by black tea, bananas, dry beans, and corn.


There was an idea that came from Prof. Joe Vinson, head researcher at Scranton University in Pennsylvania said: Americans get more of their antioxidants from coffee than any other dietary source. The study revealed that both caffeinated and decaffeinated coffee appeared to provide similar antioxidant levels. Antioxidants are the bodys agents against harmful free radicals and destructive molecules that damage cells and DNA. They bring to the human body various heart benefits such as protection against heart disease and cancer. In recent years, studies have shown that coffee-drinking could help reduce risk of liver and colon cancer, type 2 diabetes and Parkinsons diseases. An observation is shared by Dr. Gerry H. Tan, Chief of the section of endocrinology, diabetes, and metabolism of College of Medicine at Cebu Doctors University. Some facts: A study of Finnish men and women published in the journal of American Medical Association in 2004 said increased coffee consumption is

U N I risk of I T Y O F T H 2 E A S T associated with decreasing V E R S developing typeE diabetes. On the other hand, the Atherosclerosis risk in Communities (ARIC) Study published in the American According to Shabs Piercy her father tell not to drink too much coffee as it mixes to the blood and makes her skin darker. It had been always a refreshing advice every time she tell them I could drink five to six cups, as in, "mugs" of coffee in a day in exchange of inculcating into me that too much drinking [of coffee] would give a negative effect her my health.Coffee had been a staple drink in my province, Batangas (Philippines). We call it "kapeng barako". A strong and aromatic coffee was naturally processed. It could be perfect with rice crispies or what we called here as "pinipig". In every Filipinos, coffee would never be missing besides; it is already a part of Filipino culture. Cups of coffee turn up in any context, at any time. Early in the morning it is poured in the intimacy of ones kitchen, the clatter of the market KAPIHAN or the hash of the caf. Coffee lends itself to many purposes. It is both sword and shield in handling stress. It is the source of livelihood to over 30,000 growers, and to hundreds of thousands more traders, roasters, caf owners and corporate employees. Coffee engages a wide range of energies, from the preoccupations of farmers and agronomists to the creativity of the chefs. Coffee has woven itself into the community life of the Igorot, where it is accorded its own ritual. Coffee entrepreneur Patrick Joson of Kape ni Juan, coffee has become an anchor of national identity and source of pride .coffee is everywhere, and everywhere performs its called-upon duty (Noel Sy Quia, 2007).


U N I V Coffee Institute T H E E A Nestle with a request. In 1930 the Brazilian, E R S I T Y O F approached S T Brazil had been building up surplus stocks of coffee , and beans often had to be destroyed to keep prices from getting punitively low. When it first appeared in the Philippines , this can was a novelty . A generation later it was the stuff of nostalgia. According to Shabs Piercy her father tells not to drink too much coffee as it mixes to the blood and makes her skin darker. It had been always a refreshing advice every time she tell them I could drink five to six cups, as in, "mugs" of coffee in a day in exchange of inculcating into me that too much drinking [of coffee] would give a negative effect


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