thesis show3

THEPERSONALITY

OF DESIGN

Friday, March 30, 2012

Our dependence on technology to share and cooperate is radically changing the traditional framework of how we develop and promote creative solutions.

Heretofore, creative services were often provided by actors working in semi-isolation, producing works of beauty and pragmatism.

We have been conditioned to overvalue the the most highly visible, assertive and celebrity-like behavior, thus marginalizing the autonomous thinkers.

A re-invented model for the “introvert” will lead to a more noncomformist, innovative and imaginative designer ideal.


CULTURE OF PERSONALITY

klout is the Standard for Influence

celebrity

connectivity

100charisma


EXTROVERTebullient, expansive, sociable, gregarious, excitable, dominant, assertive, active, risk-taking, thick-skinned, outer-directed, lighthearted, bold, and comfortable in the spotlight

Businesses who employ many artists, designers, and other imaginative types often display a preference for extroversion. “We want to attract creative people,” the director of human resources at a major media company told

me. When I asked what she meant by “creative,: she answered without missing a beat.

“You have to be outgoing, fun and jazzed up to work here.”


WHAT ARE WE

LOSING?


artists, jazz musicians, idealists, movers and shakers, beatniks

rosa parks, henry ford, einstein, charles shultz, steven spielberg, w.b. yeats, george orwell


what is vs what if

i want a pony


SOLITUDE IS A CATALYST FOR INNOVATION


INTROVERTMATT PYKE


introvert:requires less stimulation to do more

delayed gratification,

not affected by peer pressure, not people pleasers

take in environment more thorougly (physical and emotional)

more empathetic

more careful

sensitive

work more accurately


where does innovation come from?

smart, noncomformist, individual big ideas

where are we getting it now?

diluted, loud ideas


AWAKENDISTURB

COMMUNICATECOMMANDINSTIGATEPROVOKE


personality defines us as much as gender of racewe are living in a time of an idealized, unfair perception of

what a designer should bewe need to change that


“Most inventors and engineers I’ve met are like me … they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone …. I’m going to give you some advice that might be hard to take. That advice is: Work alone… Not on a committee. Not on a team.”

-Steve Wozniak


thesis show3

Technology