these brands have the instagram secret sauce

24
THE SECRET SAUCE FOR BRANDS ON INSTAGRAM

Upload: dash-hudson

Post on 13-Aug-2015

172 views

Category:

Documents


1 download

TRANSCRIPT

T H E S E C R E T S A U C E F O R B R A N D S O N I N S T A G R A M

Wait .. is there really such a thing?

insta: @madewell

Surely companies like Madewell have sold their

souls to achieve such perfection.

Fret not. The secret sauce exists, and you can have it to.

insta: @pepamack

Because, you already have an eye for a killer Instagram shot.

insta: @joannahalpin

And you know what makes us want to double tap.

At Dash Hudson, we’ve run over 300 Instagram campaigns.

1,000+ influencers

200+ brands

END TO END software

And we’re ready to share some sauce.

T I P # 1

Don’t force it.

insta: @louboutinworld

insta: @louboutinworld

T I P # 1

Compelling brand content isn’t forced. It isn’t detached. It

isn’t CORPORATE. Breathe, and relax, and think about

what your brand really means to people.

T I P # 2

Be emblematic.

insta: @everlane

insta: @everlane

Use emblematic imagery. Everlane knows how to create a visceral, visual experience around their beautiful products. You can

almost feel yourself sitting there, chai tea en route.

T I P # 2

T I P # 3

Know who you’re talking to.

insta: @brandymelvilleusa

Know who your customer is, why they love your brand, and what type of imagery resonates with

them. Brandy Melville almost exclusively features its fans to highlight that their customer truly is the soul of the brand.

T I P # 3

insta: @brandymelvilleusa

T I P # 4

Find your voice.

insta: @narsissist

insta: @narsissist

Show your personality. This often means having a digital

editor with a sharp, and effervescent wit. NARS

combines beautiful product imagery, with authoritative copy.

T I P # 4

T I P # 5

Know your message.

insta: @lunya.co

insta: @lunya.co

Lunya conveys a sense of ethereal beauty, and relaxation

that makes sense for a premium sleepwear company. Know your

brand message, and hone it over time.

T I P # 5

T I P # 6

Get personal.

insta: @forloveandlemons

Connect deeply with your customer, and create moments. For Love and Lemons has made

lounging a lifestyle, and their customers love them for it, one

lacy robe at a time.

T I P # 6

insta: @forloveandlemons

insta: @vanellimelli

So don’t hide your eyes.

insta: @calinklein

You can do it too.

Want to learn more about how to build your brand and drive sales on Instagram?

Come see us -> brands.dashhudson.com

Loved by

·