Shifted gears. Created own and associated properties

NOBO creating a niche

Execution to planning and conceptualizing (started with biggest street event of India)

Group of College Friends with a dream to start up something of their own…

2003

200

4

2012

200

5

2013

2014

Geographic and services expansion as Thinking Hats

Entertainment Solutions

First break with College activations

Ventured into Activations and

Event Mgmt

..started As Campus

entertainment

One of the most professional run and managed companies with a proven track record of more than a decade.

Over the years, THES has expanded its role from an execution based model to the conceptualsing model by adding on services.

Strict control over quality of planning and execution. THES has been able to establish a network of direct manpower

and associates across the length & breadth of the country. The multiple events & activations across domains gives THES an

advantage to get the best & the most competitive prices for its clients and have

S

O

P

C

Servicing

Creatives

Production

Operations

Our dedicated SPOC team is available 24 by 7

to provide a seamless experience to our clients

by managing the projects flawlessly.

• Live Concerts • Live concerts

• Festivals

• Strategising Brand Ambassadors, Artist Management & Contracting

• Project/Campaign Management

• Launch Campaigns

• Brand/Marketing Activations

• Exclusive Events

• Marketing Events

• Employee Engagement Programs

• MICE events

• Production, Designing and Execution

Open for Partnership/sponsorship

and association

Organise live concerts of renowned artists First concert of Shafqat Amanat Ali in 2014 at Bangalore

o Perfomance by the maestro after six years in Bangalore was a refreshing change for Bangaloriites.

o The ticketed concert was organized in Phoenix Market city in Bangalore which resulted in rise in footfall of the mall by almost 60% on the day of the concert.

We aim to take unique soulful music across the country We aim to create similar concerts in High traffic locations viz. Malls, High Street

or corporate locations. We are open for exploring partnerships/associations for creating unforgettable

experience

Organise live concerts in association Created Nobo: No Boundaries

Brought Arijit Singh and Atif Aslam on stage live for the first time A ticketed show with audience over 20,000.

Aims to take Nobo to greater heights through innovative blend of artists from all over the world

Nobo is not restricted to musical but will have performance of different

genres in future We have been associated with brands for their campaigns as ‘Experience

Partner’ or ‘Event Partner’ like Jashn-e-Ghulam Ali, Fever Tribute etc.

We are open for exploring partnerships/associations for creating unforgettable experience

Strategising Brand Ambassadors, Artist Management & Contracting We help brands srategise for their Brand Ambassadors in consistency to their

Mission and Vision.

Ability to create cultural and entertainment festivals of international stature.

One such effort was Nobo, which took Delhi NCR by surprise and has become one of the most talked about entertainment event in the city.

We strive to create experience through our efforts that builds relationship with stakeholders, customers and employees.

It may be a unique concert, a full festival or a global touring strategy. We provide pin to plane event management experiences and manages each project from conception to completion and review.

Project/Campaign Management Over the years we have ventured into rolling out marketing or brand

campaigns on a turnkey basis rather than mere vanilla on ground management.

Annual youth driven brand campaigns like HT Fresh on Campus, Delhi Times Fresh Face, Youth Nexus are few examples of those.

Launch Campaigns

We help you plan your Launch events with panache and sophistication. Our approach is not just executing it as an event but proposing a package in consistent to the brand requirements and philosophy to cater to your target audience.

Product or Service Launch Brand/Marketing Campaign Launch Mall/Store Launch

Brand/Marketing Activations: Activations are one of the integral part of the Marketing Calendar and it aims to not just maximize the no. of eyeballs but also aims to engage with the Target Audience. We are proud to have roll out innovative activations for our clients School / College Contact Programs and Activations

Road Shows, Canter Services

RWA / Apartment Activations

In-store Branding and Merchandizing

POP and Other Branding Material

Mall Promotions

Catchment Activations

Club Activations

Sampling and Tasting Events

Exclusive Events: Sports and Fitness, Glitz and Glamour, Spotlights and Red Carpets, Celebrities and Socialites, Charities and Fund Raisers – Rolling out large scale events to enhance the experience

Weekly Street event (Raahgiri Day)

Marathons and Sports Events

Corporate Social Responsibility Events

Fashion Shows

Marketing Events

As part of your sales strategy, we create a platform to interact with your associates in a unique style.

Sales/Dealers/Associate/Partner Meets

Press Conference Sets

Employee Engagement Programs: We understand the importance of ‘5th P’ of marketing and it is of utmost priority to make them feel special. Our team makes sure to craft a perfect event for one of the most important asset of your organization. Annual Days and Family Days Team Building Outings Rewards and Recognition Programs and events Gifting Festivals and Milestone Events

MICE events: These events may be simple, tricky, sophisticated … the list is endless. We approach these in a detailed aspect and provide a glitch free experience. Meetings Incentives Conferences Exhibitions & Stalls

Production, Designing and Execution: It plays one of the most important parts as it builds imagery about the campaign/event in the mind of the consumer. We have an experienced design team who work on film/TV commercial/Radio conceptualising and design the collaterals in sync with the campaign. Not only do we design but also bring it to life through our production team. Film Production

TV Commercial development

Radio spot development and strategy

Marketing Collaterals Designing

Logo Design

Outdoor Design

On Ground Event Branding

Office Stationery Design

Customise Design (on the basis of brief)

NOBO – No Boundaries Brand/Client: Our own property in association with Big Bounce Objective: Our team has always looked out for challenging projects and

one such effort was to create a property of our own. We decided to take our experience beyond mere managing the events and as a result NOBO was born.

TG: MIG and HIG segment of all age groups Activity Brief: Establish a property that celebrates music from different

parts of the country on a single platform. The First edition of NOBO had a live performance by 2 of the biggest musical stars from across the borders – Arijit Singh and Atif Aslam.

NOBO aims to bring together performers from different countries on a single stage.

Results: More than 20,000 witnessed the musical extravaganza and became a talking point in Delhi NCR.

Brand/Client: The Times of India/Hindustan Times/MCG Objective: Raahgiri Day is an adaptation of an event called Cyclovia in

Bogota where a part of the streets is blocked for motorized transport and opened for walking, jogging, running, cycling, skating and other leisure activities only. The roads see a carnival kind of atmosphere every week on Sunday and Raahgiri Day has been able to bring a strong community connect in the cities where it is organized now.

Target Group: It is a unique activity that involves everyone in the city. An

activity that can be perfectly termed as For All.

Activity Brief: To make it an engaging activity where people can come every week and express themselves by hosting numerous activities. The major challenge was to plan these activities every week with same zeal.

We planned to set up a stage with emcee engagement and activities by schools/communities on the stage, Rock Band performances, cycle stand, sports arena, share your selfie moment, voting meter and lots more. Along with the engagement activities, a seamless brand visibility experience is also created at the venue for our clients.

We have also been able to create a pool of 100 odd bands from schools, colleges, communities who come and perform at the Raahgiri Day.

Results: Started on 17th Nov 2013 in Gurgaon the event has become a permanent affair in everyone’s calendar. With more than 15,000 people participating every week this has surely caught every attention.

The success can be seen from the face that now it has moved to Delhi in Connaught Place and Dwarka.

Not only Delhi but Raahgiri Day is also organized in Mumbai, Ahmedabad, Bhopal, Ludhiana etc.

The turnout touched 30,000 in Raahgiri Day in Connaught Place and Dwarka. The engaging activities have ensured continued interest of the residents.

Expansion: Now we have been organsing Raahgiri Day since 17 Nov 2013 for The Times of India, Hindustan Times, Municipal Corporation of Gurgaon and Gurgaon police.

Brand/Client

The Times of India – Fresh Face (Talent Hunt)

Hindustan Times – Youth Nexus and Fresh on Campus

Fever Jam – Fever Entertainment (Cultural)

Objective:

Connect with Youth through round the year activities.

Fresh Face and Fresh on campus aim to connect with freshers in the campus

Youth Nexus and Fever Jam bring together the entire university on a common platform and celebrate multiple activities in the campus

Target Group: Youth – College students

Activity Brief: Chalk out a plan for college activation yearly. Results:

We have been managing the relationship for our clients for almost a decade now with successful activations in colleges. All the properties have their own identity in the campus and every year students wait eagerly for these campaigns.

Most of the properties have been taken to a national level by our clients. These are rigorous campaigns which span across 3-4 months in colleges.

Brand/Client

The Times of India – Mission Admission

Hindustan Times – Campus Calling

Objective: Organise seminar to guide students who have just passed 12th standard and planning to join undergraduate courses and shape their careers

Target Group: 12th pass students Activity Brief: Conduct seminar in colleges with experts from various

universities/colleges. These campaigns act as a decision support system for students.

Results:

We have been managing the relationship for our clients for more than 6 years now by conducting seminars in colleges for students aspiring to join colleges.

Both the campaigns have been taken to a national level by our clients.

On an average every seminar see 400-500 students turning out and getting their doubts cleared about their careers.

Every year there are approx 20-25 seminars orgainsed in various parts of Delhi NCR.

In 2014,we also broadcasted the Mission

Admission seminar live through Google Hangout .