there is more to social media than likes, connections & followers

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Social Media Beyond - Likes, Tweets & Connections -

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So many of us get caught up with the numbers of Likes, how many followers we have on twitter and what about all those connections on LinkedIn. BUT, social media is more than a numbers platform. It is about brand awareness, great content, good imagery, authenticity, planning and communicating effectively.

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Page 1: There is more to Social Media than Likes, Connections & Followers

Social Media Beyond

- Likes, Tweets &

Connections -

Page 2: There is more to Social Media than Likes, Connections & Followers

.How well do you do social media?

Page 3: There is more to Social Media than Likes, Connections & Followers

.Do you ignore it and Bury head in sand!

Page 4: There is more to Social Media than Likes, Connections & Followers

.OR -Have you adopted the idea?

Page 5: There is more to Social Media than Likes, Connections & Followers

.Social is here to stay - BIG!

Page 6: There is more to Social Media than Likes, Connections & Followers

.

Page 7: There is more to Social Media than Likes, Connections & Followers

.No Plan? – No Strategy?

Page 8: There is more to Social Media than Likes, Connections & Followers

.Without a Plan - itsHARD WORK….. !!!

Page 9: There is more to Social Media than Likes, Connections & Followers

There is more to social than “LIKES” Followers & Connections!

Page 10: There is more to Social Media than Likes, Connections & Followers

.Content needs to be GREAT!

Page 11: There is more to Social Media than Likes, Connections & Followers

Social will need to stand out.

Page 12: There is more to Social Media than Likes, Connections & Followers

Connecting, Interacting – click !

Page 13: There is more to Social Media than Likes, Connections & Followers

Be You with your Brand!

Page 14: There is more to Social Media than Likes, Connections & Followers

Your Social Media customer will find you

Page 15: There is more to Social Media than Likes, Connections & Followers

Social customer service needs to be a priority

Page 16: There is more to Social Media than Likes, Connections & Followers

So how can this be achieved

1.Define your target market2. Find which platform your TM is using3. Design a social media marketing plan4. Implement your social media marketing strategy5. Create GOOD content that is shareable & likeable6. Dare to be Different- Stand out!7. Interaction and Engagement is MUST!8. Ways to interact – Educate – Entertain9. Be present , real and authentic10. The Customer will find you! 11. Social Customer Service is key to a great SM Plan

Page 17: There is more to Social Media than Likes, Connections & Followers

Facebook Business Tips “LIKES”

1. Make sure this is the platform of your audience2. Click “get notifications” so you don’t miss anything3. Two Facebook news feeds – Personal & Business4. Tag business & person on personal Profile5. Business Page – can only tag business to business6. Watch what your competition is doing. 7. Interacting consistently in newsfeed…. 8. Be careful when you “Boost” posts on Facebook9. Understand Facebook Ads before advertising10. Get educated… grow your fans .. 2% -10% Likes

Page 18: There is more to Social Media than Likes, Connections & Followers

LinkedIn Tips “ Connections”

1. If you are in business- LinkedIn Profile2. Good Profile Picture 3. Complete Summary - 200 characters – Use it4. Optimise your summary with clear key words5. Complete all information6. Add, Links, PDFS, Images for great exposure7. Obtain your LinkedIn URL 8. Fill in all your contact details - ways to contact 9. Create a Company Page on LinkedIn10. Join Groups –Target Market and Aligned Business

Page 19: There is more to Social Media than Likes, Connections & Followers

Twitter Tips “ Followers”

1. Link your Facebook feeds & LinkedIn feeds2. Brand your profile 3. Tweet More Often than other platforms4. 140 Characters – Use URL shortners5. Retweet other tweets to gain credability6. Tweet images and use hashtags7. Industry suggests maximum two #hashtags 8. Hashtags are relevant keywords or phrases to categorise Tweets -Twitter Search easier9. Use tools – Tweetadder, Tweepi (target to follow)10. Listen (and research first) before you speak

Page 20: There is more to Social Media than Likes, Connections & Followers

www.thesocialmediatrainingschool.comOffering you the “Solution to the Confusion”

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