themes and publication dates 2017 · sources: wemf bulletin of circulation 2017, mach basic 2017-2,...

Zurich, 25 October 2017.

T H E M E S A N D P U B L I C AT I O N DAT E S

2 017

Redesign as of 15 October

2Sources: WEMF Bulletin of circulation 2017, MACH Basic 2017-2, MA Leader 2015. Subject to change.

Finance

Topic Publication date Advertising deadline Print material deadline

Financial year 2016/17 5 January 2017 13 December 2016 19 December 2016

DLD-Conferences 17 January 3 January 10 January

Investment funds 26 January 10 January 18 January

Saving taxes (publisher supplement) 9 March 22 February 1 March

Derivative products 6 April 23 March 30 March

Asset Management 14 September 31 August 7 September

Mobility, business and society


Car 18 October 4 October 11 October

Aviation 23 November 9 November 16 November

Art and culture


Art Basel 12 June 29 May 5 June

Lucerne Festival 12 August 28 July 4 August

“Trittligasse” (publisher supplement) 26 August 11 August 18 August

Education


Education 5 April 22 March 29 March

Education 21 September 7 September 14 September

Travel and outdoors


Travel − Vinschgau 16 March 2 March 10 March

Travel − Tessin 12 April 29 March 5 April

Hotspot Singapore 23 May 9 May 16 May

Travel − South-Tirol 15 June 1 June 7 June

The internationally renowned Swiss premium daily newspaperThe strength of the “Neue Zürcher Zeitung” lies in its

well-founded reporting on current events. With its intelligent

analysis, clear commentary and fascinating features, it is

particularly valued by leaders from both business and society.

NZZ.ch NZZ.ch is among the Swiss media websites with the highest

traffic loads. It’s one of the most commonly used platforms in the

target groups of leaders and top leaders.

The special and Mayn topics covered by the “Neue Zürcher

Zeitung” and the “NZZ am Sonntag” are also published on NZZ.ch

and can be exclusively sponsored.

N E U E Z Ü R C H E R Z E I T U N GReaders 252 000 People

Distributed circulation 86 765 copies

E-Paper circulation 23 233 copies

CompositionMale 63%, Female 37%

Cost per page/CPTFr. 19 580.–/Fr. 77.70

Leaders76 000 people

Top-Leaders31 000 people

3

Finance


Investing and Planning ahead 21 May 5 May 12 May

Investment products 1 October 22 September 29 September

Investing and Planning ahead 19 November 3 November 10 November

Mobility, business and society


Medicine and Health 16 April 31 March 7 April

Swiss beer 23 April 7 April 13 April

Retail1 18 June 2 June 9 June

The future of energy 8 October 22 September 29 September

Medicine and Health 3 December 17 November 24 November

Art and culture


Festival da Jazz 4 June 19 May 26 May

Zurich Film Festival1 17 September 1 September 8 September

Art market 15 October 29 September 6 October

Das Zelt 12 November 27 October 3 November

Education


Education 5 March 17 February 24 February

Education 26 November 10 November 17 November

Real estate


Real Estate and Living 9 April 24 March 31 March

Real Estate and Living 24 September 8 September 15 September

1 These special supplements do also appear in the «St. Galler Tagblatt» and «Luzerner Zeitung». Sources: WEMF Bulletin of circulation 2017, MACH Basic 2017-2, MA Leader 2015. Subject to change.

The premium newspaper among the Sunday newspapers "NZZ am Sonntag" will be celebrating its 15th birthday in

2017. It brings together the journalistic values of the NZZ and

the special needs of Sunday readers. At a high level and with

depth, the “NZZ am Sonntag” reports about subjects like eco-

nomy, politics, sports, science, culture and society, ensuring

that its readers are able to join in the discussion even more

competently.

NZZ.ch NZZ.ch is among the Swiss media websites with the highest

traffic loads. It’s one of the most commonly used platforms in

the target groups of leaders and top leaders.

The special and main topics covered by the “Neue Zürcher

Zeitung” and the “NZZ am Sonntag” are also published on

NZZ.ch and can be exclusively sponsored.

N Z Z A M S O N N TAGReaders 414 000 people


E-Paper circulation 17 625 copies

CompositionMale 54%, female 46%





Readers 414 000 people












The longest-read supplement to the "NZZ am Sonntag"“Gesellschaft” offers intelligent and at the same time entertai-

ning reading material on relevant subjects on a weekly basis,

well written and presented in an impressive and elaborately

illustrated design. The handy format of “Gesellschaft” ensures

that the reading time of the magazine is above-average.

For book-lovers and literature enthusiasts“Bücher am Sonntag” is published on the last Sunday of

the month as a tabloid supplement to “NZZ am Sonntag”

and provides book-lovers and literature enthusiasts with

an overview on important new publications in fiction and

non-fiction. Each edition not only includes book reviews but

also an essay, a detailed interview or a column written by a

famous author.

G E S E L L S C H A F T

B Ü C H E R A M S O N N TAG

Publication Advertising deadline

“Gesellschaft” is published on Sundays in tabloid format in On Thursday 10 days prior to publication at midday.

the “NZZ am Sonntag”.

Publication date Advertising deadline Print material deadline

29 January 13 January 20 January

26 February 10 February 17 February

26 March 10 March 17 March

30 April 14 April 20 April

28 May 12 May 19 May

25 June 9 June 16 June

27 August 11 August 18 August

24 September 8 September 15 September

22 October 6 October 13 October

10 December 24 November 1 December

5

“NZZ Executive” – the jobs part with a lot of advantagesWith its very own section structure and its innovative

editorial concept, “NZZ Executive” generates a very high

readership attention and ensures that advertisements are

noticed sustainably. The clear section structure provides a

good overview and quick orientation.

N Z Z E X EC U T I V EReaders 550 000 people

Distributed circulation187 087 copies

Composition

Male 56%, female 44%




Advertising deadline

On Thursday prior to publication at 2 p.m.

“NZZ Domizil” – the real estate part of the “Neue Zürcher Zeitung”With its extended editorial part, which addresses private in-

terest groups as well as industry professionals, “NZZ Domizil”

reinforces its number one position among publications on

real estate.

N Z Z D O M I Z I LReaders 252 000 people






Special supplements in the «NZZ am Sonntag», topic real estate

Publication date Advertising deadline1 Print material deadline

9 April 24 March 31 March


1 This advertising deadline only applies to commercial advertisements. For property adverts the advertising deadline is at the same date as the print material deadline at 12am. Sources: WEMF Bulletin of circulation 2017, MACH Basic 2017-2, MA Leader 2015. Subject to change.

Advertising deadline

On Thursday prior to publication at 2 p.m.

Special supplements in the «Neuen Zürcher Zeitung», topic education


5 April 22 March 29 March


Special supplements in the «NZZ am Sonntag», topic education


5 March 17 February 24 February

26 November 10 November 17 November


The monthly magazine of the “Neue Zürcher Zeitung”The intelligent monthly magazine “NZZ Folio” is on its home

ground with issues that are relevant and interesting for more

than one day. The magazine relies on fleeting yet in-depth

reflection. Its journalism is all about establishing connections,

shedding light on background information, and documenting

a phenomenon’s diversity. And “NZZ Folio” always aims to

offer not only well-founded research, but also special,

accessible and inspiring reading.


Compassion 6 February 11 January 19 January

Save up 6 March 8 February 16 February

Vegetarian 3 April 8 March 16 March

Sex: The end of gender? 2 May 5 April 13 April

Turkey 6 June 3 May 11 May

Cannabis 3 July 7 June 15 June

Libraries 7 August 12 July 20 July

Good news/What's getting better 4 September 9 August 17 August

The YouTube phenomenon 2 October 6 September 14 September

How are you going to live in old age? 6 November 11 October 19 October

2018 – what the future holds 4 December 8 November 16 November (Double edition December/January)

N Z Z FO L I OReaders371 000 people




“Z” – die Substanz des Stils Targeted at intelligent and high-spending readers looking

for quality goods and services, “Z” enjoys a wide reach and

has an eye-catching format that makes it one of a kind in

Switzerland.

ZReaders 551 000 people







Spring fashion 4/5 March 1 February 14 February

Watches & jewellery 8/9 April 3 March 10 March

Interior design 13/14 May 7 April 21 April

Summer 10/11 June 8 May 19 May

Autumn fashion 2/3 September 2 August 15 August

Beauty & Wellness 7/8 October 5 September 18 September

Accessoires 4/5 November 3 October 16 October

Gifts 2/3 December 1 November 14 November


“Stil” – das Magazin für LebensartThe magazine “Stil” presents contemporary, relevant

lifestyles. Dependable, reflective and stimulating, it provides

its well-heeled, style savvy readership with orientation in the

diverse world of lifestyles. Its readers enjoy the reviews and

advice as well as magazine-style background reports,

opinions and columns.

The magazine “Stil” will receive a facelift as of 15 October. The

magazine will have a more open structure and there will be

a greater variation in design with an introductory section, a

main section and a final section. Greater focus will be placed

on everyday practicality. The core issues, columns, the format

and paper, as well as the fonts and the high-quality visuals

will remain the same.

ST I LReaders 414 000 people






Topic/Special Publication date Advertising deadline Print material deadline

Cruise 8 January 2017 29 December 2016 30 December 2016

Travel 22 January 12 January 16 January

Togetherness 5 February 26 January 30 January

Geneva motor show/Men 12 March 2 March 6 March

Fashion (Spring/Summer) 19 March 9 March 13 March

Homes/Furnishings 26 March 16 March 20 March

Outdoor (Hiking) 9 April 30 March 3 April

Family/Mother's day 7 May 27 April 28 April

Health 21 May 11 May 15 May

Travel 11 June 1 June 2 June

Cruise 27 August 17 August 21 August

Austria 10 September 31 August 4 September

Homes/Furnishings 17 September 7 September 11 September

Men 24 September 14 September 18 September

Accessoires 8 October 28 September 2 October

Wellness/Beauty/Wellbeing 29 October 19 October 23 October

Enjoyment 5 November 26 October 30 October

Winter sports 12 November 2 November 6 November

Shopping 26 November 16 November 20 November

Christmas 10 December 30 November 4 December

Redesignas of 15 October

8

The magazine for home, living and real estate“Residence” is published in the “NZZ am Sonntag” every

quarter and is the best platform for selling or renting

exclusive real estate. The attractive mix of content means

readers can enjoy an informative reading

experience on a Sunday too.







Sources: WEMF Bulletin of circulation 2017, MACH Basic 2017-2, MA Leader 2015. Subject to change.

R E S I D E N C E

Publication date For property listings: For Property listings and gallery Commercial advertisements: Print material reservations deadline placements: advertising deadline/ advertising deadline deadline print material deadline

12 March 14 February 24 February 24 February 28 February

21 May 25 April 5 May 5 May 9 May

10 September 15 August 25 August 25 August 29 August

29 October 3 October 13 October 13 October 17 October

The past writes the presentStarting in 2017, the magazine, which focuses on historical

topics, will appear six times a year rather than four.

"NZZ Geschichte" sheds light on a very wide variety of aspects

of both international and Swiss history and their effects on

the modern world.

It features a main topic and also deals with historical events

and processes, with articles by in-house and

external authors.

N Z Z G E S C H I C H T E



A short history of nature 12 January 2017 7 December 2016 14 December 2016

Do we deserve our wealth? 23 March 22 February 1 March

The Neanderthal. History of 18 May 12 April 19 April

the prehistoric man

Pestalozzi 6 July 7 June 14 June

A history of violence 5 October 6 September 13 September

Versailles 14 December 15 November 22 November

9

Advertisements German-speakingSwitzerlandNZZ Media Solutions AGFalkenstrasse 11

P.O. Box

CH-8021 Zurich

Phone +41 44 258 16 98

[email protected]

www.nzzmediasolutions.ch

Advertisements French-speakingSwitzerlandNZZ Media Solutions AGAvenue Mon-Repos 22

CH-1005 Lausanne

Phone +41 21 311 48 95

Yves Gumy

Key Account Manager

[email protected]

[email protected]

Advertisements InternationalNZZ Media Solutions AGFalkenstrasse 11

P.O. Box

CH-8021 Zurich

Phone +41 44 258 16 98

[email protected]


NZZ Media Solutions AGaudienzz AGFalkenstrasse 11

P.O. Box

CH-8021 Zurich

Phone +41 44 258 16 66

[email protected]

www.audienzz.ch


A DV E RT I S E M E N T S D I G I TA L M E D I A

Detailed information on the latest

pricing, formats, media data and

technical guidelines is available on

www.nzzmediasolutions.ch.

We are happy to advise you personally

as well.

F U RT H E R I N FO R M AT I O N

All rates gross in Swiss francs and apply to clients outside Switzerland. Subject to change. General terms and conditions as per www.nzzmediasolutions.ch apply. For full details of all rates and services, please refer to www.nzzmediasolutions.ch.

Foreign customers: The same terms and conditions apply to both Swiss advertisers and foreign customers and advertising agencies. Also, foreign customers always book the full edition in the “Neue Zürcher Zeitung”, the “NZZ Executive”, the “NZZ Domizil” and the “NZZ BusinessCombi” (except of bookings in special supplements to the “Neue Zürcher Zeitung”: for these, the standard rate for the Swiss edition applies).

themes and publication dates 2017 · sources: wemf bulletin of circulation 2017, mach basic 2017-2,...

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