theme park ssm presentation
TRANSCRIPT
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Board of Directors
Khushi Gadia CEO Warner bros
Karan Rege M.D. J.W. Marriot
Abhinav J. Garg CEO Apple inc. Mayank Shrishrimal M.D. Reliance Infra.
Arihant CEO
Sneha Karani CEO FutureGroup
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Logo and tag line
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Introduction Park capacity - 50,000
Total staff- 5000 approx
Park timings 9 to 9
Casino and hotel timings - 24 * 7
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Attractions
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Type 2 rides
These are the adventure rides whichthe visitors will have to pay for
Some rides that come in this type are:-
Terrorist takedown (paint ball)
Grand prix (go carting)
Trip to the pyramids Defend the VIP(laser tag)
High tide zone
Experience the Central park (ice skating)and many more..
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Type 3 Rides
These are the thrill rides thats the visitors willhave to pay for
Some coasters in this zone are :-
Flight Deck of london
Psyclone in mumbai
Fall from the Pisa
Shoot the terror 10 more roller coasters each of different kinds to
make it a fantasy for the coaster lovers
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Flight deck of London
Speed - 49.7 mph(80.0 km/h)
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Psyclone in Mumbai
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Fall from the Pisa
Height - 340 ft
(100 m)
10 secs to touchdown
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Fantasy land
Will house basic and adventure rides ie.
Type 1 & 2 rides.
Some rides in this zone will be- London eye.(type 1)
Observing the world(sky walk)( T1)
terrorist takedown (paint ball)(T2)
Grand prix (go carting) (T2) and others
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Recreation land
Features of this zone
Opera house (performance floor)
World of cinema (Stunt arena) Khau gali(Food court)
Downtown (Shopping street)
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Stay at Tomorrow Island
Alliance with J.W. Marriot.
Will house 500 rooms.
Located outside theboundaries of the park.
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Casino opened for 24 hours
4500 rs entry chargers which willincude 2500 rs playing chips
Unlimited drinks on the house VIP table arranged
Poker tournaments arranged every
month
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SEGMENTATION
1. GEOGRAPHIC SEGMENTATION
1.1 Region of a country MUMBAI
2. DEMOGRAPHIC SEGMENTATION
2.1 Divided on the basis of
2.1.1. Age All age groups.
2.1.2. Gender Both male and female.
2.1.3. Income level Middle & Elite crowd.
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TARGETTING
1. Target focus group is
Children & there family for all rides of the
park.
Adult - For Casino & recreation places.
We does not have one specific target market,
it focuses on each member of the family.
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POSITIONING
Biggest theme park in the country.
Concept based theme park which caters to
everyones wants among the target group.
Clean ambiance.
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Artificial island on the ARABIAN SEA
Le Rve Island.
Around 355 acres of land.
The capacity of the park will be around 25000
people.
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Road
By car around 45 mins from Fort inprivate vehicles.
RailChurchgate /CST stations are the
closest.
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Shuttle Buses - From fort every half an hourstarting from 9.30 am till 11 pm.
Ferry - 30 mins from Port House , FORT ,
MUMBAI.
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Air - Chartered Flights can Land At TheHelipad At The Park.
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Adult charges(10 yrs & above): INR 500 Child charges (2 to 10 yrs): INR 400
Wristbands Card entry
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Purchase rides individually The cost of the ride is based on its
complexity or popularity.
The advantages:
Pay for only what you choose to
experienceRides costs can be changed easily to
encourage use or capitalize on popularity.
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Sales Promotion
FIRST DAY OF THE
MONTH FIRST ONE
HOUR 50 % OFF
WEEKEND
PACKAGES
OFF SEASON
DISCOUNTS
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Sales Promotion
STUDENT ID DISCOUNT
DISCOUNT COUPONS IN MALLS
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GAMES IN MALLS
1. DISCOUNT ROULLET
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2.FORTUNE WHEELS
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HAMMER IT !!
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Sales Promotion
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Public Relations strategies
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Public Relations strategies