theme: making africa work...chapter sub-saharan africa the 2018 annual conference august 6 - 8...

CHAPTERSub-Saharan

Africa

The 2018 Annual ConferenceAugust 6 - 8

Theme:Making Africa Work

Academy of International BusinessSub-Saharan Africa Chapter

AIB 2018 CONFERENCE BOOKLET.indd 1 8/1/18 4:41 PM

About University of Kigali

University of Kigali is one of the leading private higher institutions of learning in Rwanda. It is a fully accredited chartered university by the Government of the Republic of Rwanda, with a campus located in Kigali, Kacyiru, next to Kigali Heights and another campus in the north of Rwanda, in Musanze.

UoK has three faculties: Faculty of Business Management and Economics, Faculty of Law, and Faculty of Computer Science and Information Technology; two schools: School of Postgraduate Studies (SPG) and School of Accountancy (SOA), and three centres, Centre for Economic Governance and Leadership (CEGL) the Euro-African Centre for Study of Law and Markets Regulations and the Centre for Modern Languages (CML). The university started operations with 649 students in October 2013 and has experienced rapid growth in enrolment to 6500 students in the undergraduate programs and more than 1200 students in the postgraduate programs.

University of Kigali employs 147 full staff members and has the highest percentage of doctoral degree population in the country, with 9 full Professors and 22 PhD holders. The University has an international office as well as international students from Nigeria, Burundi, Uganda, Kenya, Tanzania, Turkey, Ethiopia, China and the Democratic Republic of Congo, and students in exchange programs from Germany. The University believes in diversity in the creation and dissemination of critical knowledge, embedded in the richness and potential of the region as envisaged by its founders.


Day 1 – Monday, 6th August 2018

08:00 – 09:30 Registration and Welcome

09:30 – 10:45 Members’ Meeting and Chair’s Address Chair: Abel Kinoti, Riara University, Kenya

Venue: Kigali

10:45 – 11:00 Break

11:00 – 12:45 Parallel Sessions

Political and Institutional Environment of International BusinessSession Chair: Lilac Nachum, Baruch College, CUNY, USAVenue: Virunga

The Conflict of Access as a Corporate Political Strategy in Politically Uncertain Cross-border EnvironmentTheresa Onaji-Benson, GIBS, University of Pretoria, South Africa

Multilevel Corporate Political Activity in Emerging Markets: Evidence from Uganda’s Electricity IndustryCharles Mbalyohere, The Open University, UK

Political Risk Influence on Multinational Corporations Operating in African Markets: Perspectives from NigeriaJames Mshelia, University of Northampton, UK

Involvement and Innovation for Competitiveness of Service Firms: A Two-Country StudyThomas A. Dorson, University of Ghana, Ghana

The Effect of Partnering, Infrastructure Gaps and Currency Weakness on the Cost of an Infrastructure-Building Nonmarket Strategy in Emerging MarketsTonderayi Madziva, GIBS, University of Pretoria, South Africa

Doing Business Reforms: How Much Difference Do They Make?Reid W. Click, George Washington University, USA



Marketing and Strategy in AfricaSession Chair: Abel Kinoti, Riara University, KenyaVenue: Kumasi

A Study on the Impact of Country of Origin on Women’s Purchasing Behaviour: A Case Study of Kitenge GarmentNyamulinda Bideri, University of Rwanda, RwandaRugema Habimana, Indira Gandhi National Open University, IndiaEtiene Musonera, Mercer University, USAEgide Karuranga, Laval University, Canada

The Feasibility of Adopting Clothing Mass Customisation in South AfricaMarie Aoun and Peta Thomas,University of Johannesburg, South Africa

Effect of Television Advertisement on Children’s Purchasing Behaviour: Evidence from GhanaBylon A. Bamfo, Jerry J. Kraa, Perdita Asabere, Kwame Nkrumah University of Science and Technology, Ghana

Influence of Celebrity Endorsement on Consumer’s Brand Equity of Selected Superbrand Companies in KenyaKinyamu R. Kainyu, Jomo Kenyatta University of Science and Technology, Kenya Strategy Implementation in Organizations: An African ContextFridah M. Musya, University of Nairobi, Kenya

Predictors of Humanitarian Supply Chain Agility in UgandaArthur Ahimbisibwe, University of Kigali, Rwanda

Impact of Operational Process Factors on Strategy Implementation in Microfinance Organizations in A Developing CountryRuth Waweru, Liaison Consulting, KenyaElroy Smith, Nelson Mandela Metropolitan University, South Africa

12:45 – 13.30 Lunch

13:30 – 14:45 Parallel SessionsSession Chair: Nathaniel Boso, KNUST Business School, GhanaVenue: Virunga


Rethinking Dynamic Capabilities for SME Performance in AfricaPeter Bamkole, Nneka Okekearu and Stanley Ibeku, EDC, Pan-Atlantic University, Nigeria

Exploring the Influence of Network Capabilities on Firms’ Performance: The Case of Kenya’s Manufacturing SMEsJosiah Njeru Maina, Riara University, Kenya

Entrepreneurial Knowledge and New Venture Performance in Developing Economies: The Roles of Opportunity Discovery and Dynamic CapabilitiesFrancis Donbesuur, University of Leeds, UK; Nathaniel Boso, KNUST, Ghana; Magnus Hultman, University of Leeds, UK

Leveraging Information and Communication Technology for Competitiveness in Emerging Markets SMEsSinfree Gono, Royal Holloway University of London, UK

Youth Enterprise Experience: Evidence from NigeriaPeter Bamkole, Nneka Okekearu and Stanley Ibeku, EDC, Pan-Atlantic University, Nigeria


Agribusiness in Africa:Session Chair: Sazir Mayanga, University of Kigali, RwandaEntrepreneurship and SME Development in AfricaVenue: Kumasi

Brokering Access to Value Chains: External Boundary Spanners in South African AgribusinessKhanyiso Mguni, GIBS, University of Pretoria, South Africa

Promoting Commercial Agriculture in Sub Saharan Africa and Its Challenges for Sub-Regional DevelopmentAkongbowa Amadasun, Federal University Wukari, Nigeria; Robert Ogwola, University of Kigali, Rwanda

Impact of Food Value Chain Governance Determinants on Innovation Competitiveness: Evidence from Kenya Horticultural ExportersMartin Kang’ethe, Riara University, Kenya


Funding Africa’s Infrastructural Development through the Issuing of Regionally Backed Crypto-Currency Parcels of LandGerard Boyce and Jonathan Brady, University of KwaZulu-Natal, South Africa

14.45 – 15.00 Break

15.00 – 16.15 Parallel Sessions

Leadership and People Management in AfricaSession Chair: Lydia Emuron, University of Kigali, RwandaVenue: Virunga

Social Media and Networking Platforms Implications Employee PerformanceRosemary Coffie and K. A. Boateng, KNUST, Ghana; E. Acheampong, Pacific Savings & Loans, Ghana

The Corporate Social Responsibility- Human Resource Co-creation Model Demonstrated by Black Economic Empowerment Policies in South AfricaMichelle Montague-Mfuni, The University of Memphis, USA

Internal Marketing, Job Satisfaction and Organizational Commitment: A Mediation AnalysisHenry K. Mensah, Kwame Nkrumah University of Science & Technology, Ghana

Remembering – A Comprehensive Driving Force for Sustainable TransformationAppoline K. Bazubagira, University of Kigali, Rwanda

Inter-Agency Collaboration for Graduate Employment Opportunities in Uganda: A Case for Investigating the Structure, Social Capital and Agency of Youth Employment OrganizationsPeter Ntale, Jude Ssempebwa and Badiru Musisi, Makerere University, Uganda

15.00 – 16.15 Parallel Sessions

Education, Technology and Development in Africa Session Chair: Gamariel Mbonimana, University of Kigali, Rwanda Venue: Kumasi

The Role of ICT in Implementation of the Learner-Centered Pedagogy (LCP) at Tertiary Education Level in RwandaJean B. Ndikubwimana, University of Rwanda, Rwanda; Angelique Dukunde, University of Kigali, Rwanda; Jean C. Turiho, University of Lay Adventists of Kigali, Rwanda; Jean C. Byungura, University of Rwanda, Rwanda


Learner Support Services and Quality of Education in Public Universities in KenyaWilson Michubu and Jackline Nyerere, Kenyatta University, Kenya; Dorothy Kyalo, University of Nairobi, Kenya

The Use of Online Crowdfund Platforms for Idea Development in Higher EducationShinga Masango, Sheffield Hallam University, UK

Computerized School Selection and Placement System: Toward a Content Analysis of Stakeholders’ Theoretical InsightsKofi A.Boateng and Rosemary B. Coffie, KNUST, Ghana; Grace N. Brobbey, J. Pramso Senior High School, Ghana

16.20 – 17.20 Plenary Session

Special Keynote Panel: Women in Business and LeadershipSession Chair: Kevin Ibeh, Birkbeck, University of London, UKVenue: Kilagi

Women and Negotiation: Closing the Gender Gap Iruka Ndubuizu, Eureka Consulting, USA & Nigeria Women on Corporate Boards in Africa and Around the World Amon Chizema, University of Birmingham, UK

Women in the Academy of International Business Elizabeth Rose, University of Leeds, UK

Women in Business and the Role of African Business SchoolsKevin Ibeh, Birkbeck, University of London, UK

17:20 – 18:00 Opening CocktailGuest Speaker: Prof. Nshuti Manasseh, Chairman, Board of Promoters, University of Kigali, Rwanda


Day 2 – Tuesday, 7th August 2018


The Emerging Markets of AfricaSession Chair: Helena Barnard, GIBS, University of Pretoria, South AfricaVenue: Virunga

What is Different About Sub-Saharan Africa and How Should Global Companies Take Advantage of it?Lilac Nachum, Baruch College, CUNY, USA

Conceptualising a Multilevel Emergent Model of Industrial Development Through Firm InternationalisationTendy Matenge, University of Botswana, BotswanaDavid Zoogah, Xavier University, USAMundia Kabinga, University of Cape Town, South Africa

Defying Mainstream FDI Logic in Africa: Chinese Businesses Embracing Risks and Informally Navigating Local Cultures and ChallengesAbdoulkadre Ado, McMaster University, CanadaTyler Chamberlin, University of Ottawa, Canada

The New Belt and Road Initiative: The Case of KenyaAbel Kinoti Meru, Riara University, Kenya

Toward an Institution-based Taxonomy of Emerging Markets: A Cluster Approach for Classifying Sub-Saharan African CountriesDaniel Rottig, Florida Gulf Coast University, USA


Sustainability and CSR in AfricaSession Chair: Filip De Beule, KU Leuven, BelgiumVenue: Kumasi

Corporate Sustainability Strategies in Emerging Economies of Sub-Saharan Africa: An Examination of its Drivers, Contingencies and ConsequencesArinze C. Nwoba and Matthew Robson, University of Leeds, UKNathaniel Boso, KNUST, Ghana


Influence of Customer Perception on the Relationship Between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in KenyaRacheal Macharia, Riara University, Kenya

Sustainability Marketing Practices: A Comparison of MNE and Local Banks in Ghana Ibn K. Abdul-Hamid, Robert E. Hinson, Mahmoud A. Mahmoud, Ernest Y. Tweneboah-Koduah, University of Ghana, Ghana

Strategies to Overcome Resource Dependencies in Challenging Business EnvironmentsHenrik Gundelach and Michael W. Hansen, Copenhagen Business School, Denmark

Factors Influencing Sustainability of Community Operated Water Projects in KenyaSyprose Nyakwaka, Catholic University of Eastern Africa, KenyaKadurenge B. Muronga, University of Kigali, Rwanda

Internal Organizational Factors on Social Enterprise International Scaling: A Quantitative StudyFilip De Beule, Kieran Dobson and Johan Bruneel, KU Leuven, Belgium

10:30 – 11:15 Meet the Young Talents Meet the Editors

Venue: Kigali

The Editors’ Café Daniel Rottig, AIB Insights

Helena Barnard, Journal of International Business Policy & MOR

Amon Chizema, Africa Journal of Management Elizabeth Rose, Review of International Business and

Strategy Ifedapo Adeleye, AIB Africa Palgrave Series, & SI: JBE, AJOM & AI Nathaniel Boso, International Marketing Review

Young Talents Initiative: Undergraduate & Masters Researchers


Contribution of Life Insurance Companies to the Gross Domestic Product in Rwanda: A Case Study of SORAS-VIE LtdJean Bosco Sibomana, University of Rwanda, Rwanda

The Impact of Technology Use on the Agricultural Production in RwandaJules M. Ubarijoro, University of Rwanda, Rwanda

Effectiveness of Insurance Industry on the Performance of Private Institutions in Rwanda: A Case Study of Soras–vie Esther I. Iringire, University of Rwanda, Rwanda

Impact of Life Insurance Companies in Economic Development of Rwanda: A Case Study of Sonarwa LifeJean D’Amour Bazimana, University of Rwanda, Rwanda

Effects of Board Committees on the Financial Performance of Companies Listed at the Rwanda Stock ExchangeGasigwa Joel and Danson Musyoki, University of Kigali, Rwanda

The Impact of Digital Banking on the Performance of Banks in Rwanda: The Case of Banque Populaire du RwandaImmaculee K. Uwingabiye, University of Rwanda, Rwanda

Women’s Time Poverty and Its Effect on Rwanda’s Economic GrowthMarie G. Mujawimana and Danson Musyoki, University of Kigali, Rwanda


Exporting and InternationalizationSession Chair: Kevin Ibeh, Birkbeck, University of London, UKVenue: Virunga

Export Exigencies in Sub-Saharan Africa: The Way ForwardGloria Sraha, All Nations University College Business School, Ghana

Effect of Investment Incentives on Financial Performance of Manufacturing Firms in Export Processing Zones in Machakos County, Kenya Wanjiku G. Thuita, Riara University, Kenya

Analysing the Direct and Indirect Effects of Entrepreneurial Competencies on International Market Diversification and Profitability: A Study of Small


Exporting Firms in GhanaPrince K. Oppong, Utz Dornberger, Md. Noor Un Nabi, University of Leipzig, Germany

Assessing Absorptive Capacity and Factors that Affect Spillovers in Sub-Saharan AfricaEtienne Musonera, Mercer University, USABideri Nyamulinda, University of Rwanda, Rwanda Eugene Rutaganda, University of Kigali, Rwanda

Research on African MNEs: Integrative Review and Future DirectionsIdika Awa and Kevin Ibeh, Birkbeck, University of London, UK


Ethics and Governance in Africa Session Chair: Peter Mageto, University of Kigali, Rwanda Venue: Kumasi

Responsible Business in Africa: A Nigerian PerspectiveAdun Okupe and Chris Ogbechie, Lagos Business School, Nigeria

Conflict of Interest, Whistleblowing and Supplier Delivery Performance of Supplies To Central Government Procuring and Disposing Entities in UgandaArthur Ahimbisibwe, University of Kigali, Rwanda

Can E-Governance Make an impact on Nigeria’s Political and Economic Growth?Francis Nchuchuwe, Lagos State University, NigeriaUlf Richter, Tongji University, ChinaRemilekun Sarumi, Covenant University, Nigeria

Unethical Pro-Organizational Behavior and Performance in African Organizations: The Moderating Roles of Social Exchange Work Behavior MotivatorsGary Schwarz, University of London, UKUlf Richter, Tongji University, ChinaVikrant Shirodkar, University of Sussex, UKEbes Esho, Covenant University, Nigeria


The Effect of Government Integrity on Corporate Governance: A Leadership PerspectiveAmon Chizema, University of Birmingham, UK

12:45 – 13:30 Lunch break

13:30 – 14:30 Special Keynote Panel Making Finance Work for Africa

Chairs: Yaw Debrah, Swansea University, UK Chris Ogbechie, Lagos Business School, Nigeria Venue: Virunga

Africans as Cooperators: Leveraging Rotating Savings and Credit Associations (ROSCAs) Ogechi Adeola, Lagos Business School, Nigeria

Management of Banks and Financial Institutions in AfricaLilac Nachum, CUNY Baruch College, USAIfedapo Adeleye, Georgetown University, USA

Making Finance Work for Africa: Lessons from Asia Reid Click, George Washington University, USA

Accelerating Digital Financial Services Adoption in Nigeria: Consumer InsightsOlayinka David-West, Nkemdilim Iheanachor and Immanuel UmukoroLagos Business School, Nigeria

14.30 – 15:45 Parallel Sessions

International Economics, Banking and FinanceSession Chair: Nshuti Manasseh, University of Kigali, RwandaVenue: Virunga

Causality Between Imports and Economic Growth: Empirical Evidence from Selected African CountriesAdewale Aluko, University of Ilorin, Nigeria; Olufemi Adeyeye, Federal University, Oye-Ekiti, Nigeria; Stephen Migiro, University of KwaZulu-Natal, South Africa

Economic Growth Effect of Private Capital Inflows: A Structural VAR Approach for NigeriaFriday Anetor, Pan-Atlantic University, Nigeria


Investment Decision: A Product of Business Environment in AfricaGonzalve Nshimiyimana and Md. Noor Un Nabi, University of Leipzig, Germany

Foreign Debts Strategy Thesis for Improved Living Standard: The Nigerian ExperienceAyangeadoo A. Hur-Yagba, Helen E. Jekele and Kasim Umar, University of Abuja, Nigeria

Advancing Knowledge Management and Economic Integration in Africa: A Spatial Perspective ApproachLulama Makhubela, GIBS, University of Pretoria, South Africa; James Chakwizira, University of Venda, South Africa

Islamic Finance as a Factor in the Global Financial System and Its Prospects and Challenges in AfricaSazir Mayanja, University of Kigali, Rwanda


Cases on Doing Business in Africa’s Dynamic Markets Session Chair: Murty Kopparthi, University of Kigali, RwandaVenue: Kumasi

The M-Pesa Success Story Goes InternationalAlexander K. Kyule, Maureen A. Kangu and Lydia W. K. Emuron, University of Kigali, Rwanda

Hershey’s Ethical Supply Chain Dilemma: Should Cocoa Growers Be Offered a Living Income?David Wernick, Florida International University, USA

Insight Communications: Strategy Implementation in Turbulent TimesChris Ogbechie and Nkemdilim Iheanachor, Lagos Business School, Nigeria

Indomie Noodles in Africa: Lessons on Digital and Cultural BrandingUchenna Uzo, Lagos Business School, Nigeria Louis Nzegwu, University of Wisconsin-Platteville, USA


15:50 – 17:00 Special Panel HowMultinationalFirmsNavigateDifferent Institutional Environments in Sub-Saharan Africa

Session Chair: Gori Daniel, Loughborough University, UK

Venue: Virunga

Daniel Rottig, Florida Gulf Coast University, USA David Wernick, Florida International University, USA Theresa Onaji-Benson, GIBS, University of

Pretoria, South Africa George Nwangwu, Fmr Advisor to Minister for

Finance, Nigeria Gori Daniel, Loughborough University, UK

Charles Mbalyohere, Open University, UK

18:00 – 20:00 The 2018 Conference Gala & Awards Ceremony

Best Paper Awards

Best Reviewer AwardSponsor: LBS Sustainability Centre

Richard Adu-Gyamfi, Leipzig University, Germany

Best Doctoral Paper Award Sponsor: Palgrave Macmillan AIB Sub-Saharan Africa Series

Entrepreneurial Knowledge and New Venture Performance in Developing Economies: The Roles of Opportunity Discovery and Dynamic Capabilities

Francis Donbesuur, University of Leeds, UKNathaniel Boso, KNUST, Ghana

Magnus Hultman, University of Leeds, UK

Best Teaching Case Award Sponsor: KNUST Business School

Indomie Noodles in Africa: Lessons on Digital and Cultural BrandingUchenna Uzo, Lagos Business School, Nigeria

Louis Nzegwu, University of Wisconsin-Platteville, USA


Best Emerging Markets Paper AwardSponsor: International Journal of Emerging Markets

The Effect of Partnering, Infrastructure Gaps and Currency Weakness on the Cost of an Infrastructure-Building Nonmarket Strategy in Emerging Markets

Tonderayi Madziva, University of Cape Town, South Africa

Best Emerging Markets Paper AwardSponsor: International Journal of Emerging Markets

Toward an Institution-based Taxonomy of Emerging Markets: A Cluster Approach for Classifying

Sub-Saharan African Countries

Daniel Rottig, Florida Gulf Coast University, USA

Best Thematic Paper Award Sponsor: The University of Kigali Centre for Economic Governance and Leadership

The Effect of Government Integrity on Corporate Governance: A Leadership Perspective Amon Chizema, University of Birmingham, UK


Day 3 – Wednesday, 8th August 2018

9:00 – 15:00 The AIB Africa 2018 Paper Development Workshop Venue: Virunga

Pre-registration required

Workshop Leaders:

Prof Elizabeth Rose, University of Leeds, UK

Prof Helena Barnard, GIBS, University of Pretoria, South Africa

Prof Lilac Nachum, Baruch College, CUNY, USA

Prof Nathaniel Boso, KNUST Business School, Ghana

Prof Etienne Musonera, Mercer University, USA

09:15 – 13:00 The AIB Africa 2018 Teaching & Learning Mini-Workshop Venue: Kumasi

Workshop Chairs:

Prof Yaw Debrah, Swansea University, UK DrShingaMasango,SheffieldHallamUniversity,UK

Embedding Experiential Approaches Within Entrepreneurship EducationDr Shinga Masango, Sheffield Hallam University, UK

Using Study Abroad and Service Learning to Enhance International EducationProf Louis Nzegwu, University of Wisconsin-Platteville, USA

Teaching Business Education on Africa GloballyPenelope Muzanenhamo, University College Dublin, Ireland

Community Engagement Visits

The Trade Fair Forum

Kigali Genocide Memorial


Please sign up at the Registration Desk for these visits.


theme: making africa work...chapter sub-saharan africa the 2018 annual conference august 6 - 8...

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