1. 1 Thema Julie Morris, BISG | Julie@bisg.org The NISO/BISG Changing Standards Landscape at ALA 2014 | June 27 2013, the Book Industry Study Group, Inc. The new, global subject classification scheme Copyright 2014, | The Book Industry Study Group

2. Agenda 2 2012, the Book Industry Study Group, Inc. What is Thema, and why does it matter? Thema as a subject categories list The global book trade Thema vs. BISAC: Structural Analysis What next? Copyright 2014, The Book Industry Study Group 3. 3 2013, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group What is Thema, and why do I care? 4. 4 2013, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group What is Thema, and why do I care? Thema is a new, unified subject classification scheme for print and digital books in the global trade. 5. 5 2013, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group Subject Categories for Books in North America 6. 6 To facilitate innovation and shared solutions for the benefit of all companies and practitioners that create, produce, and distribute published content, and the organizations that support them 2013, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 7. Standards and Best Practices Research Education and Events 2013, the Book Industry Study Group, Inc. 7Copyright 2014, The Book Industry Study Group 8. BISAC 8 2012, the Book Industry Study Group, Inc. subject classification system for books developed in 1990s to standardize the electronic transfer of subject information among all trading partners used throughout North America for both print and digital books Copyright 2014, The Book Industry Study Group 9. Who uses BISAC? 9 2012, the Book Industry Study Group, Inc. Amazon Baker & Taylor Barnes & Noble Bookscan Bowker Indiebound Indigo Ingram Most major publishers Some libraries Independent authors Copyright 2014, The Book Industry Study Group 10. Why BISAC? 10 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group Discovery Cataloging Tracking (and predicting) sales Making informed purchasing decisions 11. Discovery: an example 11Copyright 2014, The Book Industry Study Group Five Billion Years of Solitude: The Search for Life Among the Stars by Lee Billings (Current, 2013) Cosmos by Carl Sagan (Random House, 1980) 12. Discovery: an example 12 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group * Taken from the title detail page for Five Billion Years of Solitude from booksandbooks.com (Cara Cara, FL) 13. BISAC: an example 13 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group SCI 004000 Main Subject Category (SCIENCE) Specific subject within category 14. 14 2013, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group What is Thema, and why do I care? Thema is a new, unified classification scheme for print and digital books in the global trade. 15. The problem 15 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 16. The problem: Globalization! 16 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group Digital trade increases the need for communication among international trading partners Many international standards exist to support global book trade ONIX ISBN ISNI EPUB BISAC (and other national subject schemes) do not 17. Enter Thema 17 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 18. Enter Thema 18 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 19. Thema Governance 19 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group International Steering Committee (governed by EDItEUR) Technical CommitteeReview Committee National Group National Group National Group National Group 20. Thema National Groups 20 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group Canada Booknet Canada and BTLF Egypt - El Kotob France CLIL Germany, Austria and Switzerland MVB Italy Informazione Editoriali Norway Bokbasen Spain DILVE Sweden Bokrondellen United Kingdom BIC United States BISG And the list is growing 21. How can Thema help? 21 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group International standard for the global book trade Reduce confusion Increase discoverability across borders Reduce the need to map to among multiple national subject heading schemes BIC BISAC CLIL 22. 22 2012, the Book Industry Study Group, Inc. 22 Thema countries: June 2014 Maps from www.presentationmagazine.com 23. Participating Organizations AIE Amazon.co.uk Australian PA Baker & Taylor Barnes & Noble BIC BISG Bokrondellen Booknet Canada Bowker BTLF CB Danish PA Dilve Editis Electre Elkotob.com Elsevier Giant Chair Guild of Book Dealers (Russia) Hachette HarperCollins Informazioni Editoriali Ingram IPA Japan Publishers Organisation Kobo Kogan Page Libri MVB NTCPDSAC (China) Nielsen Book Norske Bokdatabasen NTCPDS China Random House Springer Waterstones Copyright 2014, The Book Industry Study Group 23 24. Global Thema Adoption Growing 24 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group China, Japan, Poland, Australia joined ISC since fall 2013. Denmark and Korea currently evaluating Thema. In the United Kingdom: Nielsen receiving Thema codes from at least one publisher several major IT vendors building Thema into their systems (Klopotek, Virtusales, Giant Chair) German Books in Print system (VLB) now including Thema codes in live data 25. Thema is live! 25 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group Version 1.0 released November 2013 Sunrise date December 2013 2014 is the year for implementation! 26. What now? 26 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 27. What now? 27 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group Will Thema replace BISAC? 28. What now? 28 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group Will Thema replace BISAC? Eventually, yes (possibly) But not yet 29. What now? 29 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group BISG BISAC to Thema mapping released January 2014 BookNet Canada and BISG BISAC to Thema Translator BIC to Thema mapping available Other mappings being developed 30. Implementation 30 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 31. Implementation 31 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 32. Five Billion Years 32 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group BISAC SCI004000 Astronomy SCI005000 Physics/Astrophysics Thema PG Astronomy, Space & Time PHVB Astrophysics Five Billion Years of Solitude: The Search for Life Among the Stars, by Lee Billings 33. BISAC vs. Thema: Structural Elements 33 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group BISAC Thema Subject Category (required in ONIX) PHO021000 PHOTOGRAPHY / Commercial Regional code (optional) 1.1.2.2.0.0.0 LEVEL_4England Merchandising code (optional) EV080EVENT / Graduation Subject Category (required in ONIX) AJ Photography & Photographs Geographic Qualifiers 1HFGU Uganda Language Qualifiers 2ACSC Iceland Time Period Qualifiers 3MD 16th Century Educational Purpose Qualifiers 4GH For International GCSE Interest Qualifiers 5AG Interest Age: from c 6 years Artistic Style Qualifiers 6BA Baroque 34. BISAC vs. Thema: Structural Elements 34 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group BISAC Thema 51 Top-level subject categories About 3950 total subject codes + Regional and Merchandising Themes 20 Top-level subject categories About 2,500 total subject codes 6 Types of Qualifiers Over 4,500 total codes 35. Thema: Structural Elements contd 35 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 1. Subject Category codes Code English heading A The Arts AJ Photography & Photographs AJC Photographs: Collections AJCD Individual photographers 2. Qualifiers Code English heading 1 Geographic Qualifiers (do not use 1 alone) 1D Europe 1DD Western Europe 1DDB Belgium 1DD-BE-B Brussels 1DD-BE-F Flanders 36. War and Peace 36 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group BISAC FIC004000 Fiction/ Classics FIC032000 Fiction/ War & Military 1.6.16.0.0.0.0 LEVEL_3Russia Thema FBC Classic fiction 1DTA Russia 3MNB Early 19th century c 1800 to c 1850 FYT Fiction in translation [If in any language other than Russian] War and Peace, by Leo Tolstoy 37. Thema: The rules 37 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 1. First category used should be the primary subject 2. Classify as precisely as applicable, but as broadly as required 3. Assign as many categories as are required 4. Pay attention to scope notes and see also references 5. Add qualifiers whenever appropriate 6. Consider context, and audience 7. General codes need not be used in addition to more specific codes within the same hierarchy 8. Not a rule but a guideline: no more than 5 each codes/qualifiers should be necessary. 38. Find out more about Thema! 38 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group Download the official documentation from the EDItEUR site: http://www.editeur.org/151/Thema/ Browse the Thema subject categories hierarchy: http://editeur.dyndns.org/thema/en Lookup Thema codes with the BISAC to Thema translator: http://bisactothema.biblioshare.org/ or purchase the complete mapping: https://www.bisg.org/publications/bisac-subject-headings-2013- edition Contact your national group with questions! http://www.editeur.org/153/maintenance-and- support#thema_ng_and_isc 39. 39 2012, the Book Industry Study Group, Inc. Thank you! Julie Morris Project Manager, Standards and Best Practices Book Industry Study Group julie@bisg.org @JN_Morris Copyright 2014, The Book Industry Study Group