the_big_dedicated_server_payoff-jeremy_wright.ppt
TRANSCRIPT
Copyright © 2005-2007 b5media. All rights reserved.
The Networks
Starked – Entertainment
Bizzia – Business
Splendicity – Beauty & Style
Blisstree – Lifestyles (launch date: November 20th)
Men’s Network: Under Codename (launch date: Dec 15th)
Example Network: Starked – Entertainment Focus on TV, Celebs, Music & Movies
Starked.com portal
80 Owned & Operated blogs
4 ad rep clients
100 Partner Network partners
Reach: O&O 7MM PV/mo; Network: 13MM PV/mo; 5MM uniques
Copyright © 2005-2007 b5media. All rights reserved.
Network Progression
Sept 05 - Dec 05
100K-1MM PVs/mo
Jan 06 - Aug 06
1MM-3MM PVs/mo
Aug 06 - May 08
5200
5200
4MM-20MM PVs/mo
5200 5200520052005200
Firewalls
LBs / proxies
Webservers w/cache
DB ServersStatic serversw/ cache Apps
Sync / CDNServers
20-80MM PVs/mo
June 08 - Present
A
B C
D
Copyright © 2005-2007 b5media. All rights reserved.
Shared Hosting – Key Principles
1. Quality is more important than price
2. Get referrals
3. Know what you NEED vs what you WANT
4. Don’t switch to dedicated too soon
5. Go with a larger shop vs a smaller one
Copyright © 2005-2007 b5media. All rights reserved.
Our Biggest Mistakes
1. Didn’t plan for growth
2. Moved to dedicated hosting too soon (could have moved to a large shared hosting account, saved tech $)
3. We stayed with bad providers too long (hint: when the power goes out more than once in the datacenter, MOVE!!!)
4. We overpaid for managed hosting when a full-time tech resource would have been cheaper (and then hired one anyways)
5. We didn’t use RFPs until this year to get the best pricing and service we could
Copyright © 2005-2007 b5media. All rights reserved.
Beyond Dedicated
Don’t buy unless you have to
Use “lease to own” (almost the same price as dedicated, but with more control and actual long-term $ value)
Find (independently of the vendor) similar clients at their datacenters (and, no, WHT doesn’t count)
Consider combining forces with another similar-sized company to save $ and share resources
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