the young independents

Contents

Introduction 3

100 Inspiring and Aspiring Leaders 4

Our Distribution Platform 6

TYI - Headline Sponsorship Packages 7

Category Sponsorship Packages 9

Strategic Branding opportunities 10

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Dear Valued Customer

Independent Media recognises the importance of the youth as an integral part of a healthy cultural, economic and political structure. We have been part of South Africa’s youth since 1976 and we remain committed to shaping the future of our youth. We have the power and the influence to reach the nation’s young people and make a profound shift in their lives and, in turn, the lives of all South Africans and the rest of the continent. Of our 4.1 million weekly and daily readers, 44% are youth between 18-35 years of age.

Through The Young Independents we will ensure that the youth across the continent are fully recognised and given a voice to articulate their own narrative through knowledge, skills and qualifications, empowering them to become agents of political, social and economic transformation.

Through our media assets (print, digital and events), The Young Independents will celebrate and recognise the youth through its first initiative, 100 Inspiring and Aspiring Leaders, which will launch in June 2016, to coincide with the 40th anniversary of Youth Month. This will be closely followed by an inaugural Youth Summit in Johannesburg, which aims to bring together the best and brightest young people to affect positive change and start a powerful youth movement.

Our multi-media solution offers you,100 Inspiring and Aspiring Leaders, to participate and showcase your brand message in a dedicated national supplement, 100 Inspiring and Aspiring Leaders which will be released on 8 June 2016, along with a digital platform and youth summit which will serve to educate and inspire young people by creating a dynamic network of skills, talents and ideas.

Align your organisation’s youth initiatives to the Young Independents and together we will shape a new narrative and vision for our youth.

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100 Inspiring and Aspiring LeadersWe recognize that young people don’t fit into traditional categories or ways of working. Most of them are lateral thinkers who use technology to develop brands around their skills and talents, often crossing between categories and industries. Our annual list of 100 Inspiring and Aspiring Leaders enables and celebrates this fact with five categories that seek to capture the drive and spirit of our youth more than a CV ever could. This annual supplement and microsite will serve as the anchor for all of The Young Independents initiatives.

The list will center around five categories:

Trailblazers: Young people who are leading their field through their continual achievements on the local and even international stage. They are the awarded and applauded (think: top sports stars, academics, scientists and business leaders.)

Disruptors: young people who disrupt the status quo, traditional thinking, challenging us with their ideas and actions. (think:, artists, writers, media, civil society)

Innovators: young people who have invented a new product, business idea or service that is changing the way we live, work and play. (think: business drivers, technology gurus, scientists, architects, chefs)

Healers: young people who are driven to heal our planet and society with their hands and heads. (think: environmentalists, medical practitioners, educators, civil society) Influencers: young people who are influencing the actions and behaviours of brands, policies and people. (think: government leaders, trend setters, social media gurus, critics)

Our Distribution Platform

PRINT:Our national print supplement covered in a gloss cover wrap and stitched to enva post paper will be distributed nationally in all 9 provinces and across 15 African countries through African Independent. Format and specifications of the print supplement:

Size: Tabloid size – 390mm high x 264mm wideMaterial: Cover - Gloss wrap - 390mm (deep) x 264mm (wide), 110gsm gloss Inside paper – Enva post - 390mm (deep) x 264mm (wide), 60gs

Distributed in the following titles nationally:

Dailies: 1, 252 000 readership• The Star• Pretoria News• DFA• Mercury• Isolezwe lesi Xhosa• Cape Times

Weekend Titles: 672 000• Sunday Independent• Sunday Tribune• Weekend Argus• African Independent

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2.5 MILLIONunique users a month

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Our Distribution Platform

ONLINE:The microsite will be promoted for the month of May 2016 on the main IOL website, reaching an average of 2.5m unique users a month. Mentorship of youth and ideas for practical achievement will be formulated and shared on the Young Independent website

SUMMIT:Innovators will present ideas, Disruptors will talk about challenging the status quo, Influencers will speak about the interaction between brands, people and society, Trailblazers will offer insight into leadership, and Healers will speak about the issues facing society and the environment. This annual summit will rotate annually across provinces and into the African continent.

TYI – Headline Sponsorship Packages

Print & Flagship Supplement

Sales & Marketing: branding on all Sale & marketing collateral X X X X

Opinion/Thought Leadership piece on Youth: 2 x pieces X X

In Partnership announcement: Press Release - Subscribers X X X X

Cover Wrap: Inside Front, Inside Back & Outside Back X

Logo/Branding: on the front cover of the cover X X X X

Full page: Youth Development projects undertaken by the sponsor X X X X

Foreword: in the supplement (400 words) X

Digital

Online advertising: (TYI and IOL) - ROI X X X X

Home Page Takeover: on the date of publishing the report – 24 X

Branding: on the homepage of the site (TYI ) X X X

Social media: sponsored tweets ( 4 tweets) X X X

Video: xxx second pre-roll video of 5 nominated youth X

Video: interview with company representative X X X

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PLATINUM HEADSPONSORSHIP PACKAGE

R1 000 000

PREMIERGOLD PACKAGE

R750 000

EXECUTIVESILVER PACKAGE

R550 000

CORPORATEBRONZE PACKAGE

R350 000

BENEFITS

PLATINUM HEADSPONSORSHIP PACKAGE

R1 000 000

PREMIERGOLD PACKAGE

R750 000

EXECUTIVESILVER PACKAGE

R550 000

CORPORATEBRONZE PACKAGE

R350 000

BENEFITS

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TYI – Headline Sponsorship Packages

Event

Youth Summit (1 Day)

Speaking slot on the main programme of the summit X

10 x delegates from organisation X X X X

Branding on the programme and brief profile X X X X

Branding on digital screens X X X X

Branding in all breakaway sessions X

Video: 1 minute corporate video (during break) X

Exhibition Space 4X4 3X3 3X2 3X2

1 table (10 guests) to attend the cocktail dinner X X X X

Cocktail dinner seating with Minister/Premier X

Cocktail dinner seating with chairperson of portfolio committee X X

Short corporate video during the cocktail dinner X X

Acknowledgement during vote of thanks at the cocktail Dinner X X X X

Opportunistic media exposure/interviews X X X X

Selected Package

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Category Sponsorship Packages - R300 000

ELEMENTS BENEFITS TO SPONSOR

Print

Digital

Events

• Branding on all TYI event marketing collateral• 1 x full page adverts, profiles or advertorials in the sponsored category• Logo to appear on the cover of the special report• Logo to appear on all sponsored category pages • Press release to subscribers announcing the partnership

• 300 x 600px advert on the category sponsored Microsite• Branding on the Home page of the Microsite• Video pre-roll on the sponsored category• Interview with company representative to be loaded online

• Representative to join the panel• Option to determine the theme and topics to be discussed for the selected category• 10 delegates to attend the summit• Branding at the sponsored breakaway session of sponsored category• 1-minute corporate video at the breakaway session• Branding on digital screens • Representative to deliver the key note address at the breakaway session• Representative to deliver the vote of thanks at the breakaway session • 3x3 exhibition space in the exhibition area• 5 representatives to attend the VIP cocktail dinner Day1• Hosting of 30 guests on category of choice

BRANDINGREP RESENTAT IVES

T WEETSINT ERV IEWS

EXHIBI T ION SP ACEACKNOWLEDGEMENT

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Strategic Branding Opportunities

1976 – YOUTH LEgACY WALL ADDED BENEFITS• Company profile in the event booklet• Branding on the Wall• 3x3 exhibition space

COSTS:R100 000.00

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ExHIBITION SPACE Exhibition space COSTS:R900 per square meter. Ex vat

PHOTO BOOTHBranding on the exterior and interior of the photo booth over 2 days ADDED BENEFITS• Company profile in the event

COSTS:R10 000.00 per photo booth

REgISTRATION DESk BRANDINgBranding on the Registration Desk and Registration area ADDED BENEFITS• Company profile in the event booklet• 3x3 exhibition space

COSTS:R65 000.00

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ENTREPRENEURSHIP CORNERLead Sponsorship Branding in the section dedicated to entrepreneurs, development agencies and Government Departments ADDED BENEFITS• 4x4 exhibition space in the section• Company profile in the event booklet

COSTS:R150 000.00

TECH AND INNOVATION CORNERLead sponsorship Branding in the section dedicated to innovation, science and technology exhibitors ADDED BENEFITS• 4x4 exhibition space in the section• Company profile in the event booklet

COSTS:R150 000.00

SPONSORSHIP OPTIONS• Entrepreneurship Corner• Technology Corner• Science and Innovation Corner• Arts, Craft and Design Corner• Career Corner

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BRANDED DELEgATE BAgSBranding of the delegate bags ADDED BENEFITS• Option to insert in the delegate bags• 3x3 exhibition space

COSTS:R25 000.00

BAg INSERTSBrochures, samples or gifts

COSTS:R12 000.00

SPEAkER gIfT BAgSBranding on the Speaker, panellists, VVIP Gift Bags ADDED BENEFITS• Company logo on the gift bag• Company profile in the event booklet

COSTS:R25 000.00

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LANYARD SPONSORLogo to appear on all delegate lanyards COSTS:R10 000.00

Thank you

SPONSORSHIP & ADVERTISINg DEADLINE: 29 APRIL 2016

Contact Person for further information: Thulani Ntuta 011 633 2772 | [email protected]

Please Note: • We are able to tailor make the packages according to your needs• We have broadcasting agreements for the project with different broadcasters, should you wish

to add broadcasting elements to your offering, please do not hesitate to contact us.• For exhibition areas and branded wall: Please note that the construction is at clients costs.

the young independents

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