The world of QR CODES

What is a QR Code?

• A 2 dimensional barcode containing information that can be accessed via SMART Phones

1

• Technology that bridges the web and the physical world.

2

• People see a QR code, scan it, and are engaged in your message3

Barcode? So what’s the difference?

• Barcodes are very much a part of our everyday lives:

groceries, garments, and other consumer goods

• A typical barcode contains alphanumeric information of

up to 23 characters while a QR code can contain

thousands

• Barcodes are used to track product SKUs; QR is widely

used for marketing purposes

Where can you place these QR codes?

• Business Cards (front or back)

• Brochures, flyers, and other marketing

materials

• Product tags and packaging

• Convention and Event nametags

• Restaurant Menus

• Hotel/building elevators

• Event Ticket stubs/ Boarding passes

• Point of Sale Receipts

What can QR codes contain?

• Installation Instructions

• Sources for replacement/ Parts and Service

• Directions to your business

• Detailed process for hiring your professional services

• Valuable coupons and special offers

• Recommendations for complementary products and

services

• Free mp3 downloads

• Customer feedback forms

Benefits of a QR Code:

• May contain more information in a small space

• Allows advertiser to keep information up to date since it

may be linked to an external website

• Increases traffic in the website

• Builds customer awareness and encourages interaction

Click for Coke Ad

QR Codes being used for cooking shows

Grocery or other consumer goods

Does this seem extreme? Think about it…

Who is the designer? Who are the celebs who wear these bikinis/outfits? What

materials are these made out of? Where are they available and how much?

Free stuff to get to know the technology

better…

In some places, QR

Codes are

effectively used to

make people aware

about environmental

or current issues

and take action…

Convinced already?

Will QR Codes replace Art Museums?

Modern Architecture?

QR DON’T DRIVE!

Saving the World…one collision at a time.

The Potential for QR Codes

is limitless