The Web Under Our Skin - digital trends for 2015

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<ul><li><p>Digital Trends for 2015</p><p>The web under our skin.</p></li><li><p>Hi! My name is Bart.</p><p>I work for digital agency</p><p>Find me on : @netlash.</p></li><li><p>Digital trends? Internet is becoming like electricity.</p></li><li><p>Electricity was a thing an sich, a freak show on a stage.</p><p>Electricity as a show.</p></li><li><p>Now we dont see electricity anymore.</p><p>We see light. We see cooking. We see tvs and laptops.</p></li><li><p>This is happening to internet.</p></li><li><p>When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago. </p></li><li><p>When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago. </p><p>Theyre not.</p></li><li><p>When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago. </p><p>It just feels less - they dont know theyre online anymore.</p><p>Theyre not.</p></li><li><p>In a few years time, saying Im going on the internet will sound as silly as saying Im going to electricity.</p></li><li><p>The end of internet as a dierent space.</p><p> away from cyberspace </p><p> added to every object </p><p> tightly integrated </p><p> utility </p></li><li><p>Internet is moving away from the surface. </p><p>It is becoming invisible, plumbing. </p><p>The web beneath the skin of society. </p></li><li><p> it has to become smaller </p><p> it has to become more intuitive </p><p> it has to become closer to humans </p><p> it has to become better integrated </p><p>If internet is becoming invisible </p><p> internet communication has to change:</p></li><li><p>6</p></li><li><p>66 tactical trends rooted in this bigger trend.</p></li><li><p>1. Invasion of the body screens</p></li><li><p>Screens are coming closer</p><p>Moviescreen. TV. PC. Tablet. Smartphone.</p></li><li><p>Screens: smaller and closer to our body. What will be next?</p></li><li><p>Electronic tattoos?</p></li><li><p>RFID chip implanted?</p></li><li><p>What if the screen is inside our body? What if the sensors are directly connected?</p></li><li><p>What if the interface is not glass we have to carry?</p></li><li><p> wearables </p><p> electronic tattoos </p><p> patches </p><p> ingestables </p><p> implantables </p><p>1. Invasion of the body screens</p></li><li><p>If internet is becoming smaller and closer to our skin </p><p>We have to adapt our communication. </p><p>Smaller. More personal and intimate. (Less big and loud mass communication.) </p></li><li><p>2. Glanceable UI</p></li><li><p>2. Glanceable UI</p><p> make sure information is clear upon a glance </p><p> smaller: fitting on a smaller screen </p><p> faster: mentally faster (understanbable) </p><p> bigger: bigger fonts and icons </p><p> visual </p><p> glanceable = superlative degree of usable </p><p> haptic?</p></li><li><p>2. Glanceable UI</p><p> make sure information is clear upon a glance </p><p> smaller: fitting on a smaller screen </p><p> faster: mentally faster (understanbable) </p><p> bigger: bigger fonts and icons </p><p> visual </p><p> glanceable = superlative degree of usable </p><p> haptic?</p></li><li><p> haptic interfaces </p><p> tactile interfaces </p><p> lead by mobile payments authentication: fingerprints, iris scan , biometrics </p><p> enforced by digital detox : avoid people getting out there mobile phone! </p><p>The Tactile InternetDurex Fundawear: haptic pants?</p></li><li><p> haptic interfaces </p><p> tactile interfaces </p><p> lead by mobile payments authentication: fingerprints, iris scan , biometrics </p><p> enforced by digital detox : avoid people getting out there mobile phone! </p><p>The Tactile Internet</p></li><li><p>Make everything smaller.</p></li><li><p>Make everything smaller. (New KPI: interaction speed?)</p></li><li><p>3. Atomisation</p></li><li><p>Portals</p><p>Websites</p><p>Blogposts</p><p>Tweets</p></li><li><p> information units are getting smaller </p><p> self-contained </p><p> portable </p><p> visual </p><p>Infographics, cards as UX, Super.me, Yo </p><p>3. Atomisation</p></li><li><p>Cards as new UI paradigm.</p></li><li><p>Cards based design.</p></li><li><p>Cards as new UI paradigm.</p></li><li><p>Cards based design: - start from the smallest information atom; - make it self-contained; - make it portable; - think about the multi-screen user.</p></li><li><p>Super.me as visual Twitter. </p></li><li><p> emojis as shorthand </p><p> (even in White House reports!) </p><p> the rise of the stickers </p><p>Information-density</p></li><li><p>Yo as the ultimate atomisation.</p></li><li><p>4. Phatic expressions</p></li><li><p>Phatic expression. </p><p>One whose only function is to perform a social task, as opposed to convey information. </p></li><li><p>Let it ring 3 times and hang up, to signal you got home safe</p></li><li><p>Phatic expression.</p></li><li><p>Digital communication is not just about information. Allow it to have a social function. </p><p>Add personality. Add emotion. Add connection.</p></li><li><p>5. The notification is the interface</p></li><li><p>Notification centres.</p></li><li><p> faster </p><p> self-contained </p><p> gateway drug </p><p>Avoid the battle for the home screen </p><p>5. The notification is the interface</p></li><li><p>Be present in the notification centre. Incorporate interaction in your notification.</p></li><li><p>6. Explicit becomes implicit</p></li><li><p>Runkeeper (explicit) vs. Moves (implicit).</p></li><li><p>Foursquare (explicit) vs. Saga (implicit).</p></li><li><p> automatic, no manual action required </p><p> default everything </p><p> based on privacy </p><p> sharing = explicit manual decision </p><p>6. Explicit becomes implicit</p></li><li><p> apps that are invisible in the background </p><p>The invisible internet</p></li><li><p>Wait! Theres even more!</p></li><li><p> the battle for first swipe </p><p> ambient intimacy </p><p> P2P: phone2phone &amp; mesh networks - payments! snapcash </p><p> anticipatory computing: from re-targeting to pre-targeting </p><p> in-house UX </p><p> the back-end is the new front-end </p><p> voice </p><p> microsharing </p><p>Theres even more!</p></li><li><p>www.trendrapport.be 31/12/2014</p><p>www.trendsnight.be 11/2/2015</p></li><li><p>Conversation</p></li><li><p>Questions?Questions?</p></li><li><p>Questions?Questions?</p><p>bart@wijs.be @netlash</p></li><li><p>Wijs bvba</p><p>Voorhavenlaan 31/3 9000 GENT </p><p>09 335 22 8009 330 09 83 </p><p>http://wijs.beinfo@wijs.be </p><p>BE 0473.071.275</p></li></ul>