Marketing Evolution MarketingEvolution.com | CONFIDENTIAL

Marketing EvolutionThe Wall Between LOCAL & NATIONAL Advertising

Rex Briggs, CEO, Marketing Evolution

June 4, 2013

Twitter: @rexbriggs

Marketing Evolution

Context: Where I am coming from

Marketing Evolution:

ROI measurement of Paid, Owned & Earned media

Software for budget allocation… uses “SIRF” Algorithms.

Marketing Evolution

Which Of These Aren’t Local?

Marketing Evolution

EVERYTHING IS LOCALTV: KABC, Los Angeles, Prime 8pm-11pm

Marketing Evolution

DATA & ALGORITHMSAre Making National… Local

– And Local… National

Marketing Evolution

What Does This Mean To You?

Buyers:

1. Walls between national & local need to go

2. If you’re not using up to date software or algorithms… you are showing up the Berlin wall empty handed

Sellers:

3. Opportunity & Risk

4. Master your data… Fine-tune your algorithms… train your sales people

Marketing Evolution